From flex-dev-return-396-apmail-incubator-flex-dev-archive=incubator.apache.org@incubator.apache.org Thu Jan 5 21:58:37 2012 Return-Path: X-Original-To: apmail-incubator-flex-dev-archive@minotaur.apache.org Delivered-To: apmail-incubator-flex-dev-archive@minotaur.apache.org Received: from mail.apache.org (hermes.apache.org [140.211.11.3]) by minotaur.apache.org (Postfix) with SMTP id 7D42E9C25 for ; Thu, 5 Jan 2012 21:58:37 +0000 (UTC) Received: (qmail 55923 invoked by uid 500); 5 Jan 2012 21:58:37 -0000 Delivered-To: apmail-incubator-flex-dev-archive@incubator.apache.org Received: (qmail 55862 invoked by uid 500); 5 Jan 2012 21:58:37 -0000 Mailing-List: contact flex-dev-help@incubator.apache.org; run by ezmlm Precedence: bulk List-Help: List-Unsubscribe: List-Post: List-Id: Reply-To: flex-dev@incubator.apache.org Delivered-To: mailing list flex-dev@incubator.apache.org Received: (qmail 55852 invoked by uid 99); 5 Jan 2012 21:58:36 -0000 Received: from athena.apache.org (HELO athena.apache.org) (140.211.11.136) by apache.org (qpsmtpd/0.29) with ESMTP; Thu, 05 Jan 2012 21:58:36 +0000 X-ASF-Spam-Status: No, hits=1.5 required=5.0 tests=HTML_MESSAGE,RCVD_IN_DNSWL_LOW,SPF_PASS X-Spam-Check-By: apache.org Received-SPF: pass (athena.apache.org: domain of rick.winscot@gmail.com designates 209.85.160.175 as permitted sender) Received: from [209.85.160.175] (HELO mail-gy0-f175.google.com) (209.85.160.175) by apache.org (qpsmtpd/0.29) with ESMTP; Thu, 05 Jan 2012 21:58:28 +0000 Received: by ghrr17 with SMTP id r17so431254ghr.6 for ; Thu, 05 Jan 2012 13:58:08 -0800 (PST) DKIM-Signature: v=1; a=rsa-sha256; c=relaxed/relaxed; d=gmail.com; s=gamma; h=date:from:to:message-id:in-reply-to:references:subject:x-mailer :mime-version:content-type; bh=UugtBGemNYUQFe34cVPf0DI0z2A2aEPkKLcAs9kk3/M=; b=DXagJmJlhqub5eNRxqpa7GmTfa6/D3Ej1QRrJHdok5aqKts7136qKMg//4yknYw9R/ UIjwkxFywm2jbFxM5xcVlRbj8/09yExhViFvATLaDn1FFj7mnKMBwDCTemP4NOBNjzYy ch+FUW4ElPRds5JBf11jBbZodq3RbIapJlHfk= Received: by 10.236.139.193 with SMTP id c41mr4275018yhj.24.1325800688255; Thu, 05 Jan 2012 13:58:08 -0800 (PST) Received: from Rick-Winscots-iMac.local (h78.184.101.208.static.ip.windstream.net. [208.101.184.78]) by mx.google.com with ESMTPS id 40sm102588236ano.19.2012.01.05.13.58.06 (version=SSLv3 cipher=OTHER); Thu, 05 Jan 2012 13:58:07 -0800 (PST) Date: Thu, 5 Jan 2012 16:58:05 -0500 From: Rick Winscot To: flex-dev@incubator.apache.org Message-ID: In-Reply-To: References: <54D72DB4-0191-494B-9767-1CC7EEDB5CE3@lndgrn.se> <8035CE871CBE43B9B235337C233BC642@VLopes> Subject: Re: FLEX Logo Sketch X-Mailer: sparrow 1.5 (build 1043.1) MIME-Version: 1.0 Content-Type: multipart/alternative; boundary="4f061ced_2c106a57_d14f" --4f061ced_2c106a57_d14f Content-Type: text/plain; charset="utf-8" Content-Transfer-Encoding: 7bit Content-Disposition: inline It's true we've come a long way with technology... but there is one _major_ consideration for the final logo. It needs to bode-well on a t-shirt. ;-) Cheers, Rick Winscot On Thursday, January 5, 2012 at 4:48 PM, Erik Lundgren wrote: > > does it look good scaled down and in grayscale? > > > Hi Peter, Jonathan & Jun > > Thanks for your input! > > Up until recently I only made simple logos with few colors. This design is indeed complex, built on fine grained shades in color. Why? > > In my day-to-day-work I've found out that information technologies actually are good enough to cheaply cope with complex designs. > > The ordinary office-printer prints complex logos beautifully. Logos can be deployed to big buildings in multicolor to the same price as binary black/white. > > To me its important that a logo delivers its best value in its main medium. Our main medium is the digital screen, a medium where complexity are handled beautifully and where I believe visual richness actually are expected. > > Still there may be valid concerns regarding the design. > > I've tried to scale the logo to say width 200 px. Works fine if you do some work making sure edges are pixel aligned. > > The thing I'm most worried about is the "horizontal" orientation of the sketch. How to make a twitter avatar out of it? How to make a favorite-icon? That may need some work, or a brand new design. > > I don't worry to much about the complexity of the logos design. Information technology is on our side! > > What I worry about the most is this: Does it capture our vision for the work we're about to do? Does it make me passionate? Would it make other people passionate about our work? > > Cheers! > /Erik > @erik_lundgren > > --4f061ced_2c106a57_d14f--