It's true we've come a long way with technology... but there is one _major_ consideration for
the final logo. It needs to bode-well on a t-shirt. ;-)
Cheers,
Rick Winscot
On Thursday, January 5, 2012 at 4:48 PM, Erik Lundgren wrote:
> > does it look good scaled down and in grayscale?
>
>
> Hi Peter, Jonathan & Jun
>
> Thanks for your input!
>
> Up until recently I only made simple logos with few colors. This design is indeed complex,
built on fine grained shades in color. Why?
>
> In my day-to-day-work I've found out that information technologies actually are good
enough to cheaply cope with complex designs.
>
> The ordinary office-printer prints complex logos beautifully. Logos can be deployed to
big buildings in multicolor to the same price as binary black/white.
>
> To me its important that a logo delivers its best value in its main medium. Our main
medium is the digital screen, a medium where complexity are handled beautifully and where
I believe visual richness actually are expected.
>
> Still there may be valid concerns regarding the design.
>
> I've tried to scale the logo to say width 200 px. Works fine if you do some work making
sure edges are pixel aligned.
>
> The thing I'm most worried about is the "horizontal" orientation of the sketch. How to
make a twitter avatar out of it? How to make a favorite-icon? That may need some work, or
a brand new design.
>
> I don't worry to much about the complexity of the logos design. Information technology
is on our side!
>
> What I worry about the most is this: Does it capture our vision for the work we're about
to do? Does it make me passionate? Would it make other people passionate about our work?
>
> Cheers!
> /Erik
> @erik_lundgren
>
>
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