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From Carlos Rovira <carlos.rov...@codeoscopic.com>
Subject Re: FLEX Logo Sketch
Date Thu, 05 Jan 2012 23:43:55 GMT

here's my own logo proposal. Hope you like it.

Some points to highlight about the design:

* I tried to create something simple, that looks elegant and sober, and
yes, that could fit in a T-Shirt... or at leadt I tried it ;).
* I Searched that black logo over white background, (and white over black)
was ok since if this fails, other alterations will fail too (in the shared
png the two logos on top of the image)
* Share as well a random design based on the logo to see how it looks (in
the shared png the bottom bigger logo of the image).

Sharing about motivations of the desig... If I should explain why I end
with this design...first Apache is represented by a indian feather, I was
thinking about the flex and its "flexible" meaning and though about an
Indian Box ;). So I traverse de FLEX logo with an arc that simulates
something like a bow, and end with this form.

Let me know what do you think about this idea.

Hope you like it! :)


Carlos Rovira

2012/1/6 João Saleiro <joao.saleiro@webfuel.pt>

> I think the logo should be very simple, but at the same time transmit some
> idea/emotion that describes Flex.
> For example, for me the three words that identify Flex are:
>  * User Experience
>  * Ubiquity / Cross-platform
>  * Enterprise
> These could be a starting point for inspiration on the new logo.
> IMHO, like it was said before on the ML, I think we should open a public
> "contest" for the new logo limited in time (5 days?). At the end we put all
> the proposals in a web page for voting. This would not only give more
> choice to choose from, but also raise awareness around the fact that Flex
> now belongs to the community. What do you think?
> João Saleiro
> @joaosaleiro

Carlos Rovira
Director de Tecnología
M: +34 607 22 60 05
F:  +34 912 35 57 77

CODEOSCOPIC S.A. <http://www.codeoscopic.com>
Avd. del General Perón, 32
Planta 10, Puertas P-Q
28020 Madrid

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