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From Jeffry Houser <jef...@dot-com-it.com>
Subject Re: [VOTE] Flex logo contest page publish
Date Sat, 07 Jan 2012 20:29:45 GMT

  Here are a few mixed thoughts:

  I wonder if a site like Crowdspring or 99designs would be a suitable 
venue for a contest like this?  I believe it would get the contest in 
front of folks who are more design oriented than most programmers; and 
already have built in facilities for voting on results and a crowd of 
interested designers.

  Here is the CrowdSpring project I used to design the DotComIt logo at 
CrowdSpring ( 
) and a direct link to our formal RFP: 

On 1/7/2012 2:25 PM, Michael Schmalle wrote:
> --------------------------------------------------------------------
> Apache Flex Re-branding Initiative
> On the 31th of December, 2011, the Apache Software Foundation has 
> accepted the Flex SDK into incubation. Apache Flex is now a community 
> project managed by Apache (ASF). The migration from Adobe to Apache 
> involves a re-branding and you can contribute by proposing the new 
> Apache Flex logo.
> Your proposal will be published on the Flex Incubation website [1] 
> next to the other proposals. On [date-end] the community will choose 
> the new logo through voting on the Apache Flex Mailing List at [2].

  The proposal as written, assumes Flex knowledge.   Assuming we want to 
target designers with this, and that designers are not going to be Flex 
knowledgeable, we should add a description of what Flex is.  Evey a 1-2 
sentence description like this:

  "Flex is a framework for building Rich Internet and Mobile 
Applications on Adobe's Flash Platform"

  added in there somewhere would give context to those ignorant.

> The logo should meet the requirements below:
> - two versions of the logo: a rectangle (full brand) and a square 
> (icon, for example)
> - be prepared to be scaled up or down
> - be able to translate to a 2 color look
>   - 2 color (black/white, 2 greys, etc)
> - be able to be inverted if running on a dark background
> - should not resemble the current Adobe Flex logo
> - it should comply with the Apache branding requirements at 
> http://www.apache.org/foundation/marks/
> Note: The design as accepted by popular vote will be treated as a 
> proposal that can be tweaked and cemented into it's final published form.
> While designing the logo, keep in mind what describes Flex:
> - User Experience
> - Ubiquity / Cross-platform
> - Enterprise
> - Community Driven
> - Why are you developing with Flex?

  That last line made me think "Do we really want a Flex programmer 
designing a logo?"
  When creating projects like this; I like to add emotions or values 
that I think the design should convey; and this Inspiration section 
seems to be getting at that.  I think this list is a good start, but 
could be made more concrete.  I might tweak this list like this:

- Ubiquitous [or Positive or slick, or elegant, or..??]  or User Experience
- Enterprise Quality
- Community Driven

> [date-end]

  I also think the contest should be longer than a week.

> Send to the Apache Flex Mailing List the links to: [2]
> - A PNG version of the logo (and it's scalable variations)
> - A ZIP file with all assets
   When creating projects like this, I often put a "deliverable" section 
which includes the "master files" which I would expect the deliverable 
here to include either an illustrator file or a high res photoshop 
file.  I might also specify that all rights to entries that aren't 
chosen are retained by their creator.

Jeffry Houser
Technical Entrepreneur
UI Flex Components: Tested! Supported! Ready!
Part of the DotComIt Brain Trust

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