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From "Alex Karasulu" <>
Subject [Press] We need a minister of propaganda
Date Thu, 05 Apr 2007 16:06:01 GMT
Hi all,

OK I'm joking a bit about the title but we need someone to keep and eye out
and start thinking about how to spread the word about Apache Directory
products.  We've got a lot of good stuff here and we don't market our
goods.  Other analogous products out there are being plastered all over the
place and many features are publicized when some boast more about vaporware
then existing software.  Of course we will do no such thing but marketing
what we do have is a good idea IMHO.

We're not in the business of competing with others but just about having
fun.  However I get a bit irritated when people put down our project.
Someone recently told me that a high level person at SUN involved with
OpenDS said at a major conference that they're going to plow right over us
because we have no marketing behind our product or no roadmap.  I wonder why
they made no mention of features instead to be the deciding factor :).  The
comments made were something to the effect of we're just having fun building
it: which is true in that respect.  The product of a labor of love goes much
further IMO than something you just get paid to do.  Anyways it does not
hurt to spread the word about ApacheDS, LS and Triplesec.

We could post more on various mailing lists, forums like freshmeat/slashdot,
TSS, ldapguru, wikipedia and other sites not to mention blogging about the
features we introduce into these products.  I think all of us in the
community have something we can do.  No one person can do it alone however
it would be nice to have someone thinking about and feeling out how we are
doing it and keeping tabs on this aspect of our project.  We don't really
have this kind of role at Apache however IMO I think it's a shortcoming.
Companies like SUN have dedicated paid personal focused specifically on
these aspects.  It's time for the role to emerge here.

So is anyone interested in volunteering to help us in these capacities?

(1) keep an eye on the pulse of Apache Directory products out there on the
(2) prodding us to blog more and spread the word more
(3) coming up with new ideas on how to increase Directory product uptake
(4) making sure every significant release has some press
(5) keep an eye out for new features introduced by other products that will
be worth while in ours
(6) tracking AD product uptake by users and getting their feedback


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