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Date: Thu, 5 Apr 2007 11:27:42 -0500
From: "Jim Yang" <jimyang@safehaus.org>
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To: "Apache Directory Developers List" <dev@directory.apache.org>
Subject: Re: [Press] We need a minister of propaganda
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References: <a32f6b020704050906r3006f540ta667e906f661b4d7@mail.gmail.com>

Alex,

I'll try to help in regards with #1 and #2. I, recently, blog about LS.
Check out  http://www.idtopia.com/blog/

One thing we can do is to have all of the committers to create their
own blogs and then setup a blog aggregator on directory.apache.org. We
can then make the aggregated blogs available as a single RSS feed. Let
me know if you help in setting it up at Apache. I am familiar with
those tools.

Jim


On 4/5/07, Alex Karasulu <akarasulu@apache.org> wrote:
> Hi all,
>
> OK I'm joking a bit about the title but we need someone to keep and eye out
> and start thinking about how to spread the word about Apache Directory
> products.  We've got a lot of good stuff here and we don't market our goods.
>  Other analogous products out there are being plastered all over the place
> and many features are publicized when some boast more about vaporware then
> existing software.  Of course we will do no such thing but marketing what we
> do have is a good idea IMHO.
>
> We're not in the business of competing with others but just about having
> fun.  However I get a bit irritated when people put down our project.
> Someone recently told me that a high level person at SUN involved with
> OpenDS said at a major conference that they're going to plow right over us
> because we have no marketing behind our product or no roadmap.  I wonder why
> they made no mention of features instead to be the deciding factor :).  The
> comments made were something to the effect of we're just having fun building
> it: which is true in that respect.  The product of a labor of love goes much
> further IMO than something you just get paid to do.  Anyways it does not
> hurt to spread the word about ApacheDS, LS and Triplesec.
>
> We could post more on various mailing lists, forums like freshmeat/slashdot,
> TSS, ldapguru, wikipedia and other sites not to mention blogging about the
> features we introduce into these products.  I think all of us in the
> community have something we can do.  No one person can do it alone however
> it would be nice to have someone thinking about and feeling out how we are
> doing it and keeping tabs on this aspect of our project.  We don't really
> have this kind of role at Apache however IMO I think it's a shortcoming.
> Companies like SUN have dedicated paid personal focused specifically on
> these aspects.  It's time for the role to emerge here.
>
> So is anyone interested in volunteering to help us in these capacities?
>
> (1) keep an eye on the pulse of Apache Directory products out there on the
> Internet
> (2) prodding us to blog more and spread the word more
> (3) coming up with new ideas on how to increase Directory product uptake
> (4) making sure every significant release has some press
> (5) keep an eye out for new features introduced by other products that will
> be worth while in ours
> (6) tracking AD product uptake by users and getting their feedback
>
> Thanks,
> Alex
>
>
>