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From "Alex Karasulu" <akaras...@apache.org>
Subject Re: [Press] We need a minister of propaganda
Date Thu, 05 Apr 2007 16:30:57 GMT
Excellent thanks Jim.  Any others interested?

You cannot be shy when it comes to this :).

Alex

On 4/5/07, Jim Yang <jimyang@safehaus.org> wrote:
>
> Alex,
>
> I'll try to help in regards with #1 and #2. I, recently, blog about LS.
> Check out  http://www.idtopia.com/blog/
>
> One thing we can do is to have all of the committers to create their
> own blogs and then setup a blog aggregator on directory.apache.org. We
> can then make the aggregated blogs available as a single RSS feed. Let
> me know if you help in setting it up at Apache. I am familiar with
> those tools.
>
> Jim
>
>
> On 4/5/07, Alex Karasulu <akarasulu@apache.org> wrote:
> > Hi all,
> >
> > OK I'm joking a bit about the title but we need someone to keep and eye
> out
> > and start thinking about how to spread the word about Apache Directory
> > products.  We've got a lot of good stuff here and we don't market our
> goods.
> >  Other analogous products out there are being plastered all over the
> place
> > and many features are publicized when some boast more about vaporware
> then
> > existing software.  Of course we will do no such thing but marketing
> what we
> > do have is a good idea IMHO.
> >
> > We're not in the business of competing with others but just about having
> > fun.  However I get a bit irritated when people put down our project.
> > Someone recently told me that a high level person at SUN involved with
> > OpenDS said at a major conference that they're going to plow right over
> us
> > because we have no marketing behind our product or no roadmap.  I wonder
> why
> > they made no mention of features instead to be the deciding factor
> :).  The
> > comments made were something to the effect of we're just having fun
> building
> > it: which is true in that respect.  The product of a labor of love goes
> much
> > further IMO than something you just get paid to do.  Anyways it does not
> > hurt to spread the word about ApacheDS, LS and Triplesec.
> >
> > We could post more on various mailing lists, forums like
> freshmeat/slashdot,
> > TSS, ldapguru, wikipedia and other sites not to mention blogging about
> the
> > features we introduce into these products.  I think all of us in the
> > community have something we can do.  No one person can do it alone
> however
> > it would be nice to have someone thinking about and feeling out how we
> are
> > doing it and keeping tabs on this aspect of our project.  We don't
> really
> > have this kind of role at Apache however IMO I think it's a shortcoming.
> > Companies like SUN have dedicated paid personal focused specifically on
> > these aspects.  It's time for the role to emerge here.
> >
> > So is anyone interested in volunteering to help us in these capacities?
> >
> > (1) keep an eye on the pulse of Apache Directory products out there on
> the
> > Internet
> > (2) prodding us to blog more and spread the word more
> > (3) coming up with new ideas on how to increase Directory product uptake
> > (4) making sure every significant release has some press
> > (5) keep an eye out for new features introduced by other products that
> will
> > be worth while in ours
> > (6) tracking AD product uptake by users and getting their feedback
> >
> > Thanks,
> > Alex
> >
> >
> >
>

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