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From "Chris K Chew" <ch...@fenetics.com>
Subject RE: Contribute Torque Logo Ideas!
Date Tue, 15 Apr 2003 22:43:28 GMT
+1 on the idea!  I think you did a great job at describing what you have in
mind.

Is there anybody with Graphics Design talent that can volunteer to realize
this idea?  Or maybe somebody works with some designers that would be
willing to help?

Thanks,

Chris

> From: Erik Price [mailto:eprice@ptc.com]
>
> I was thinking about both the name of the software, "Torque", and of the
> purpose of the software, object persistence (transforming Java objects
> into relational tables and back again).  The word connotes to me a
> spinning force, and of course that always makes me think of automotive
> engines and transmissions, which do a transformation of their own
> (controlling combustion and transfering it into motion).  I will try to
> be as detailed as I can.
>
> The image that came into my mind was a stylized icon depicting a couple
> of gears interlocked with one another, perhaps even along an axle or
> something.  The gears/axle apparatus would ideally occupy a diagonal
> vector such as upper left to lower right, allowing for whitespace in the
> lower left and upper right.  The whitespace to either side of the
> gearset would be occupied by faintly visible monospaced text.  Closer
> inspection of the text would reveal that on one side of the gearset, the
> text consists of SQL statements.  The text on the other side of the
> gearset consists of Java code.
>
> Further details: on both sides of the gearset, the text seems almost to
> fade into the background (perhaps using a gradient), and most of the
> code is actually tucked underneath the gearset itself.  My idea was to
> give an impression of generic SQL and Java code, not actually spell out
> a specific line of code from the project (though code from the project
> would clearly be the most appropriate place to draw from).  I guess if I
> had to come up with a single word to describe what I mean, it would be
> that the code is "subtle".  And as for the gearset itself, my original
> thought was that it would be a very simple stylized 2-dimensional
> coupling of some gears, maybe 2 bigger ones and a smaller one, but I
> also think that CAD software does a good job of making nice, simple,
> colorful 3D shapes that could be used.
>
> That's the general idea I had.  Designers and decisionmakers should feel
> free to change it if they even use any of it; for instance, I just like
> stylized images, but if others prefer photorealistic then by all means.


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