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From Roop sharma <roop...@gmail.com>
Subject Case Studies of Successful Indian Start-up Game Development
Date Wed, 17 Feb 2010 05:20:09 GMT
 *Case Studies of Successful Indian Start-up Game Development Companies
Showcased at IGDS 2010
*India Game Developer Summit 2010 – First, Independent Event on Game
Programming, Business and Careers

*Bangalore**, February 15, 2010*: Start-up game development studios face
several challenges such as funding, developing, publishing, marketing and
selling their games. But before all that comes the development. For a
start-up game development studio the main hurdle is the communication and
collaboration of various teams as one sole team. This is especially true in
video games where teams ranging from artists to engineers, sound artists to
game designers etc. differ in their culture, vision and goals for the
project. Each team has a consolidated process defined with
Technology/Middleware/Tools or related to art and design, but they prone to
have different visions of the same product in production. This forces us to
build a bridge that enables communication between the teams about their
intentions, suggestions and/or opinions and therefore clearing the cultural
gap between the people as well as within the production process.
Irrespective of the genre and game platform, content-rich entertainment
software products are achieved only when the end-user feels the gaming
experience that the creators intended to share. It is therefore essential
for the team to have a unified vision of the product, and work together to
achieve it. At India's first and independent annual summit for the game
development ecosystem - India Game Developer Summit (
http://www.gamedevelopersummit.com/), Jitin Rao addresses this issue saying
a good practice is to have a Core Team that manage the cultural differences
with the various teams of experts. His talk answers the questions: why do we
need a Core Team, what does the Core Team do, and how does the Core Team do

Moving on to more development, Torque from Garage Games is the engine of
choice for Indie game developers. It offers the best range of tools and
options when it comes to rapid game development. Most of the commercial
successes for Torque are in the casual game genre. Imran Khan steps trough a
case study explaining the changes tha can be made to the 3D gaming engine
for it to scale up and support the game design expected of a commercial AAA
game engine. He outlines the production issues, pipeline details and
approach to be adopted in making a 3D game, and touches on optimising a 3D
game for integrated graphics, which is the platform of choice for the
default game machines in India. He ends his talk demonstrating a game that
was developed this way and became a critically acclaimed success in terms of
unit sales.

Jithin Rao is a producer at Ubisoft Pune, and was producer for Ubisoft
Pune’s first in-house new IP, “100 All Time Favorites” for the Nintendo DS,
which was released in October 2009. He started his career as a PC game
engine programmer at Indian studios before taking on the role of Game
Producer at mobile game development giant, Gameloft and then at Ubisoft.
Imran Khan, VP Technology at FXLabs, heads the gaming division at FXLabs and
manages a team of developers, artists and QA engineers working on PC and
Console game development. At FXLabs he plays various roles ranging from game
producer and game designer to technical lead. Imran has worked on PC games
like NetherWorld (English, Russian, Polish) and Archies using 3D engines
like Unreal and Torque(TGEA). He was game producer and designer for India's
first 3D PC game title based on Bollywood movie - Ghajini.

Featuring top-notch keynotes from luminaries, visionaries and gaming gurus
IGDS has announced *the line-up of
speakers<http://www.benchmarkemail.in/c/l?A2-015631301>and stellar
* covering everything from *GPU Computing* for games, *open source* for your
game development, bootstrapping for *mobile* game development, *high
fidelity* dynamics in games, leveraging *flash* for your games, lessons from
the trenches on becoming an *Indie* game developer to much more.

Attend IGDS to get inspired, learn from the gurus who have gamed their way
to success, and join a club that seeks competence to grab a share in the $43
billion global gaming development pie. View complete details of experts and
topics covered at IGDS here:

*About India Game Developer Summit*

The highly individualistic nature of the Indian Software Developer, coupled
with their tolerance for divergent personalities make them a natural fit
into the Game Development culture. With the mission to build a robust
community, advance the careers and enhance the lives of game developers,
IGDS 2010 (Lite Ed) is being organized with the mission to pump the blood of
Indian Game Developers and re-invigorate the ecosystem at large. The summit
will cover industry leading methodologies in game development, design,
production, programming, visual arts and writing.

India GDS (IGDS) is the quintessential Indian game industry event focused on
inspiring, connecting and educating the Indian game developer ecosystem.
Featuring top-notch keynotes from luminaries, visionaries and gaming gurus
on various subjects from mobile and indie games to MMOs and AAA games, IGDS
will also provide a hub for business and networking opportunities in the
Indian industry.

With support from the International Game Developer Association (IGDA), the
gaming industry at large and academia, the summit's intent is to build a
robust community, advance the careers and enhance the lives of game
developers. IGDS will see participation from Adobe, NVIDIA, Microsoft,
Ubisoft and Playdom among several others. For complete details visit:

*A Saltmarch Media Press Release
E: info@saltmarch.com*

*Ph: +91 80 4005 1000*

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