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From "Brian Abbott" <br...@dommoni.com>
Subject RE: Logo
Date Sat, 01 Jan 2005 23:01:07 GMT
I would say that while I think each of these logos are good on a stand
alone basis, I'm not sure how they are appropriate for the system. None
of them really communicate any kind of message that one might look for
in a database system. I would encourage everyone to take a step back and
ask themselves, what are or what should be Derby's Core Brand Values.
>From that, you should develop a Brand Message. Once that's been
established, every iteration and idea for a logo should be tested
against that. Does this image reflect or communicate in anyway our brand
message, should be the question you ask when you see a logo idea.

Best of luck,

Brian Abbott

-----Original Message-----
From: Rich Hall [mailto:mail@richhall.com] 
Sent: Thursday, December 30, 2004 4:32 PM
To: Derby Discussion
Subject: Re: Logo


I like your logo better than my first try at something similar. The 
"db" has a tendency to look a little, well, inappropriate, the way I 
was using it (attached GIF), so I dropped it from my original post. In 
your serif font, the problem is less obvious.


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