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From Sally Khudairi>
Subject Re: Clearing a blog post?
Date Wed, 19 Jun 2013 02:54:47 GMT
Thanks so much, Patrick. Hello, Jordan! I received your draft and will comment on it under
separate cover.

First off, congratulations on Curator and for bringing it to the ASF.

Our publicity/promotion policy is rather simple: nothing formal (e.g., press releases over
a wire service) is permitted before the project becomes a TLP (Top-level Project).

Having said that, blogging, tweeting, and speaking to members of the media/analyst community
is fine, and actually encouraged.

We're not fans of "Curator is fantastic and we're going to bring it to the Apache Incubator"-types
of statements, but you're more than welcome to cheerlead once the project has officially been
datestamped by the ASF and has entered the Incubation process. 

Once the podling is ready to graduate as a TLP, we work together to issue a formal ASF press
release (should the project request it) --here we'll definitely be able to use a quote from
you, and will solicit additional quotes/testimonials from the Apache Stratos community. TLP
announcements have ranged from having single quotes (VP of the project) to several perspectives
from the PMC (project management committee --acronym soup!)to multiple endorsements from the
community. [1], [2], and [3] are examples that you might find useful.

You (or any organization) are welcome to issue your own, standalone "hurrah, Apache Curator!"
press release at that time as well (we love it when multiple announcements come out to support
a podling's graduation!). We just need to make sure that we coordinate messaging/timing/etc.

As long as the datestamp is there --that the project is officially at the ASF-- then you can
start spreading the word. No press releases. No news wire service.

Thanks so much for reaching out, and for working with us on making it happen.

As always, feel fee to ping me if you need anything.

I look forward to working with you all!

Warmest regards,

+ copying press@ to keep the Marketing & Publicity team in the loop

[1] and
[2] and
[3] and

> From: Patrick Hunt <>
>Cc: Sally Khudairi <> 
>Sent: Tuesday, 18 June 2013, 20:55
>Subject: Re: Clearing a blog post?
>Hi Jordan. You need to coordinate with the Apache Public Relations
>Committee on stuff like this. Please read this carefully as the
>constraints on a podling are more than for a tlp:
>in particular "Podlings MUST coordinate with the Apache Public
>Relations Committee on all publicity activities by a podling."
>In my experience the best way to accomplish this is to run your post
>by Sally before posting it (+cc Sally)
>On Tue, Jun 18, 2013 at 3:20 PM, Jordan Zimmerman
><> wrote:
>> Well, if I don't have to get clearance that's easier. Please let me know definitively.
>> -Jordan
>> On Jun 18, 2013, at 3:11 PM, Luciano Resende <> wrote:
>>> AFAIK, you need to mention that Apache Curator is a project in Incubation
>>> and assert that the names are trademarks of apache.
>>> I guess that, when you are ready, you can send a copy to the private list
>>> and press@ for review.
>>> On Wednesday, June 19, 2013, Jordan Zimmerman wrote:
>>>> I was asked by Hadoopsphere to write a post about Curator. My
>>>> understanding (after writing a post for Cloudera) is that anything that
>>>> mentions an Apache project has to be cleared by Apache. I don't know how
>>>> get that clearance.
>>>> -JZ
>>>> On Jun 18, 2013, at 2:57 PM, Luciano Resende <<javascript:;>>
>>>> wrote:
>>>>> Not sure what do you mean.... Where is this going to be posted ? What
>>>>> you going to say overall ?
>>>>> On Wednesday, June 19, 2013, Jordan Zimmerman wrote:
>>>>>> Who do I send a blog post about Curator to for Apache clearance?
>>>>>> -Jordan
>>>>> --
>>>>> Luciano Resende
>>> --
>>> Luciano Resende
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