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From Jason Smith <>
Subject Re: [DISCUSS] Improved CouchDB logo
Date Tue, 28 Oct 2014 11:52:44 GMT
I have been thinking about Brad's point for a long time now. What exactly
is relaxing? Since CouchDB came out, web APIs, NoSQL and JavaScript have
become [more] mainstream. Today's users are not impressed that they can
store an unstructured JSON blob, or that they can use JavaScript on the

I am torn about Joan's observations. On the one hand, I'd hate to
over-steer, to make a big change because a tiny minority of people
interpret a bit of art a particular way. But on the other hand, Joan would
be the first person most people come to with such an issue. Maybe she has a
better perspective; she detects a problem that I can't see.

For now though, my provisional position is to agree with Benoit about the
art, and Brad about the tagline. The man thinks he is alone. He is doing
what people do when they relax. We are spying on that behavior, and that is
what makes it real and convincing. The man is not a sales rep with a
dubious promise of relaxation. He really is relaxing.

I don't plan to post again, simply because of bike shedding. I'm fine with
any decision. But I suggest: as long as the tagline is "relax," keep the
logo. Discuss changing the tagline (and also the logo), and even put a
project rename on the table while we're here. (This has been discussed
before, there are some good arguments.)

On Tue, Oct 28, 2014 at 8:26 AM, Brad Noble <> wrote:

> Suggestive as it may be, the logo clearly embodies the idea of "relax."
> Specifics of the image aside, is "relax" what we want people to think of
> when they think of CouchDB? To me, the idea that CouchDB is about
> relaxation is outmoded. A good thought for the beginnings, but not for the
> long-haul. If not relaxation, then what?
> [image: Inactive hide details for Bryan Green ---10/27/2014 09:19:07
> PM---I think it would be interesting just to get rid of the person]Bryan
> Green ---10/27/2014 09:19:07 PM---I think it would be interesting just to
> get rid of the person altogether and have some sort of styli
> From: Bryan Green <>
> To:, Joan Touzet <>
> Cc:
> Date: 10/27/2014 09:19 PM
> Subject: Re: [DISCUSS] Improved CouchDB logo
> ------------------------------
> I think it would be interesting just to get rid of the person altogether
> and have some sort of stylized couch.
> Bryan Green aka "lispyone"
> On Mon, Oct 27, 2014 at 7:27 PM, Joan Touzet <> wrote:
> > At 3 different conferences I've attended in 2014: CloudantCON 2014,
> > OSCON 2014 and Velocity NYC 2014, I've been approached by people
> > complaining about the CouchDB logo. The argument is that the logo looks
> > like a man who is posed in a suggestive way, or as one person put it,
> > "showing you his crotch and inviting you over."
> >
> > These were not lighthearted expressions of concern to me over drinks -
> > they were heartfelt complaints from people who care about CouchDB and
> > its image in the open source community.
> >
> > I must admit I didn't think it was an issue at first, but like the
> > saying goes, once you've seen it, you can't un-see it.
> >
> > As a reminder here is our current logo:
> >
> >
> >
> > Or in SVG:
> >
> >
> >
> > I'd like to propose improving the logo with a new drawing that keeps the
> > same theme - red couch, reclining figure in white - but alters the pose
> > to be a bit less suggestive. Other suggestions are welcome, naturally,
> > but a redrawn current-style logo probably has the least objections.
> >
> > Of course, if we agree to such a change, I'll need your help. I can't
> > draw, and I'm sure many of the rest of you can't either. If you're an
> > artist, and you agree, would you consider posting an altered logo in
> > reply to this thread that fixes the problem?
> >
> > You can find all of the source files (Adobe Illustrator) at:
> >
> >
> >
> > -Joan
> >
> >

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