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From Andy Wenk <>
Subject [DISCUSS] How to spread the word about CouchDB - some marketing stuff
Date Sun, 22 Dec 2013 12:39:17 GMT
Hi everyone,

first of all, I would like to wish everyone nice Christmas days. My kids
say "yeah - just two more times sleeping :) ".

After having read Jan's summary about what was achieved within the last
year in the CouchDB project and based on some earlier thoughts I had, I
would like to start a thread to find out, how we can spread the word about
CouchDB even more. We have people from over the world participating and
contributing to CouchDB what is fantastic. Now I would love to see them
talk and write about CouchDB.

The following thoughts are based on the things Noah is already doing on
this topic. That means I would like to support and extend the things Noah
has initiated already.

As there are already 15 different languages we translate CouchDB to, my
first thought was to ask the translators to take another task and checkout
which press-channels are suitable to get in touch with and talk to people
there in their country.
As an example, I have contacts to various German magazines and asked my
contact person at my publisher Galileo Computing to send me a list of
channels they let review books or simply post news to (I will receive the
list soon). I then want to add the contacts I have and contact these
persons to ask them in which interval I can send news to them. This should
then be stored in a simple app (e.g. Mailchimp or something self built) to
be able to send news very easily.

Having contact to these magazines could also be extended to write articles
there. I really like it but have to admit, that this is time consuming. I
have written some (if you like, have a look here - German only - sry: This is a super tool to reach
many people.

Another thing is writing blog posts. Everybody likes to write blog posts -
he :) ? This is also a very great tool to spread the word. And it does not
has to be a technical article at all. It's also cool to write about things
going on in the Community like the BigCouch and rcouch merge, hackaton,
I18n and so on.

Then we have all the social media channels and the Apache CouchDB blog at Noah already asked us (the community) to
use these tools. Imho we can still do better and write more.

So in summary, here are the points I would like to discuss:

a. what do we have already to spread the word about CouchDB?
b. what would you personally like to do to spread the word about CouchDB?
c. how can we organise this?
d. which tools can we use?
e. is it feasible / reasonable to find a responsible person per language /
f. any further ideas?

My short answers and what I know are:

- (we need or the like :) )
- reddit
- hn

- write about CouchDB in the social media channels
- write blog posts at CouchDB blog
- write in planet couchdb
- write in personal blog
- write articles for magazines
- send news to magazines and websites
- attend conferences and speak about CouchDB

- to be discussed

- for sending news - are there any?
- start a list and use a mail tool

- yes - I would take the job for Gemany

- write a book about CouchDB

I am looking forward to all your thoughts and input. And thanks a lot to
Noah for the great job he is doing about this!



Andy Wenk
Hamburg - Germany

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