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From J Chris Anderson <>
Subject Re: CouchDB brand identity and design of
Date Sun, 11 Jul 2010 21:05:10 GMT

On Jul 11, 2010, at 1:54 PM, Avi Flax wrote:

> On Sun, Jul 11, 2010 at 16:47, Noah Slater <> wrote:
>> There's an awful lot going on there. I understand that it is making a point, but
I think that amount of visual clutter on the front page would be terribly distracting.
> I totally hear you. Mikeal's original idea was simply to have a
> browser and Couch. But I think it's important to illustrate that any
> application, programming language, etc, can interface with Couch, it's
> a big part of its appeal. I first tried to find a simpler way to
> represent the concept of an application "tier"… I searched for photos
> and illustrations of gears and engines. But I had a hard time finding
> freely usable images which didn't require attribution, so I gave up
> and went with the word cloud idea. If we wouldn't mind adding an
> attribution line to the bottom of the page, we could try using an
> illustration.
> Would it be worth trying keeping the names of those various
> technologies, but organizing them in a neater, simpler, cleaner way?
> AKA not a word cloud?

This isn't usable as is, but it illustrates the point pretty well.

> Anyway, I'd be happy to try any suggestions.
> Or, if the group doesn't think this is worth pursuing, we can just drop it.

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