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Subject: Re: CouchDB brand identity and design of couchdb.apache.org
From: J Chris Anderson <jchris@gmail.com>
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On Apr 13, 2010, at 12:21 PM, James Fisher wrote:

> Apalling internet connection atm.  Try: =
http://i41.tinypic.com/156aeds.jpg
>=20

James,

Your site design has growing on me all day. Especially when I picture it =
with the old Myriad logo and a toned-down cyan background color. You've =
inspired me to write copy that I hope tells the CouchDB story in a way =
that's been lacking on the current site, emphasizing the use cases for =
which CouchDB is uniquely suited.

I'd love feedback from people, mostly about direction and tone. I'm sure =
we'll do a spelling etc pass before anything goes live. Right now I'm =
just interested in the big section headers, and the overall points. Are =
there other big headings missing? Should one of the topics be addressed =
in a different way?

Cross posting to dev because I think site design and copy is one of =
those things that should be discussed on both lists.

Here it is:

=3D=3D

Time to Relax
Goodbye, schemas and SQL, hello JSON and Map Reduce. Apache CouchDB is a =
database built for the web.

Ground Computing
CouchDB solves the data-island problem for you, so you can write offline =
capable applications using a simple document model. Peer-based =
replication allows for flexible deployments, data-sharing between =
organizations, and no-hassle backups. Running CouchDB on the client with =
continuous replication to remote servers also offers better latency and =
reliability than traditional three-tier architectures. Ground computing =
is the future of the web.
=20
Web Scale
CouchDB's Erlang and REST-based implementation is designed to scale from =
a smartphone to a data-center, and beyond. It presents the same API =
whether running on a small local instance, a multi-terabyte =
eventually-consistent cluster, or an ad-hoc network of collaborators.
   =20
Reliable
CouchDB uses append-only storage, never touching any bytes already =
written to disk. This means once an update is committed, it is durable =
-- even truncating a CouchDB database file yields a consistent snapshot =
of an older version of the database. Writes are contiguous, giving =
CouchDB predictable performance even under heavily concurrent write =
load.
   =20
Flexible
CouchDB is queried using Map Reduce functions written in JavaScript (or =
your language of choice). Map Reduce's flexibility you can start saving =
your data today, and adapt your queries as your application evolves, =
without migrating your data formats. CouchDB's views are optimized for =
(soft) real-time workloads, rather than large batch operations. Thanks =
to the MVCC data model, CouchDB's views are suitable for banking and =
other operations that require consistency.
   =20
Trusted
CouchDB is deployed by the BBC, Meebo, Cloudant and Ubuntu One. It ships =
as a core feature of Ubuntu Linux. There are access libraries available =
in nearly every language.

=3D=3D

I'd like to pepper this text with hyperlinks to blog-posts and other =
documentation, case-studies, etc. We could expand the list of users in =
the last section by a couple of names, if people have suggestions.

Chris


> On Tue, Apr 13, 2010 at 8:12 PM, Julian Moritz =
<mailings@julianmoritz.de>wrote:
>=20
>> Hi,
>>=20
>> James Fisher schrieb:
>>> I've no idea if I can attach PNGs here, but here goes.  Find =
attached
>>> one proposed design.  Only Inkscape atm, but I should be able to =
convert
>>> to HTML with little fuss.  A few notes:
>>>=20
>>> Let me know if
>>>=20
>>=20
>> no png attached. Seems you've been interupted while writing this =
email?
>>=20
>> Regards
>> Julian
>>=20
>>> On Tue, Apr 13, 2010 at 2:05 PM, Noah Slater <nslater@me.com
>>> <mailto:nslater@me.com>> wrote:
>>>=20
>>>=20
>>>    On 13 Apr 2010, at 13:54, James Fisher wrote:
>>>=20
>>>> Certainly will do.  I'm doing some rough sketches now; might get
>>>    something
>>>> up in the next couple of days.
>>>=20
>>>    Please take a look at these designs:
>>>=20
>>>    Homepage:
>>>    http://twitpic.com/pme28/full
>>>=20
>>>    Homepage/Downloads:
>>>    http://twitpic.com/pmetj/full
>>>=20
>>>    Homepage/Screenshots:
>>>    http://twitpic.com/pmevr/full
>>>=20
>>>    Wiki:
>>>    http://twitpic.com/pmexo/full
>>>=20
>>>    Wiki/Syntax reference:
>>>    http://twitpic.com/pmf2r/full
>>>=20
>>>    I think we all agreed at the time that this was a good way =
forward
>>>    for the site.
>>>=20
>>>    Search the dev mailing list for "Website redesign" and maybe get =
in
>>>    touch with:
>>>=20
>>>           maddiin <maddiin@googlemail.com <mailto:
>> maddiin@googlemail.com>>
>>>=20
>>>    He was doing most of the work on this last time!
>>>=20
>>>    Thanks,
>>>=20
>>>    N
>>>=20
>>>=20
>>=20