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From Phil Rand <philr...@gmail.com>
Subject Re: CouchDB brand identity and design of couchdb.apache.org
Date Sat, 17 Apr 2010 16:21:10 GMT
"CouchDB is a database at home with the web."

Or "...comfortable with the web."

Regarding fonts, I feel like a beer drinker at a wine tasting.  They both
look fine to me.

2010/4/13 Robert Newson <robert.newson@gmail.com>

> Very nice design. s/geared for the web/designed for the web/ ?
>
> On Tue, Apr 13, 2010 at 9:41 PM, Paweł Stawicki <pawelstawicki@gmail.com>
> wrote:
> > I like the new design. Font is not so important for me, can be old one,
> can
> > be new one.
> >
> > --
> > Paweł Stawicki
> > http://pawelstawicki.blogspot.com
> > http://szczecin.jug.pl
> >
> >
> >
> > On Tue, Apr 13, 2010 at 22:35, J Chris Anderson <jchris@apache.org>
> wrote:
> >
> >>
> >> On Apr 13, 2010, at 1:22 PM, James Fisher wrote:
> >>
> >> > On Tue, Apr 13, 2010 at 8:40 PM, J Chris Anderson <jchris@gmail.com>
> >> wrote:
> >> >
> >> >>
> >> >> On Apr 13, 2010, at 12:21 PM, James Fisher wrote:
> >> >>
> >> >>> Apalling internet connection atm.  Try:
> >> >> http://i41.tinypic.com/156aeds.jpg
> >> >>>
> >> >>
> >> >> I really like the simplicity.
> >> >>
> >> >>
> >> > Thanks.
> >> >
> >> >
> >> >> I think you will have a hard time convincing people to change the
> word
> >> mark
> >> >> associated with the current CouchDB / Relax logo. If you can go back
> to
> >> the
> >> >> old (less relaxing) font and type-setting for that,
> >> >
> >> >
> >> > Mmm, I do wonder how ingrained it is.  I suppose the pros and cons
> are:
> >> >
> >> > ---
> >> >
> >> > Myriad (if that is what it is) pros:
> >> >
> >> > * Expensive.  Possibly gives a subconscious feel of luxury.
> >> > * Already used.  If (if) CouchDB already has a well-ingrained brand
> >> > identity, it's wise to keep it.
> >>
> >> I think the "Already used" point is the most salient. There are already
> a
> >> ton of t-shirts, releases, etc all using the current logo.
> >>
> >> I think if we were gonna move from the current logo / word mark, we'd
> only
> >> move to something even more expensive. But that's my opinion...
> >>
> >> CouchDB is relaxing, but overplaying that too much can scare away people
> >> who want to use it for serious things.
> >>
> >> > * Presumably has a much better character set if it's ever going to be
> >> used
> >> > extensively (I doubt it).
> >> >
> >> > cons:
> >> >
> >> > * Expensive.  Even my own warez collection of fonts hasn't managed to
> >> hoover
> >> > it up.  I doubt many people except professional graphic artists own a
> >> > genuine copy.
> >> > * Extensively used by Apple (http://www.apple.com/ I don't think
> there's
> >> > much they produce that *isn't* in Myriad).  I suppose you could call
> that
> >> a
> >> > pro if you want to piggyback; but I don't think the CouchDB identity
> fits
> >> > very well with brushed aluminium.  I don't want to kick back on an
> >> aluminium
> >> > couch.
> >> > * (my own feeling is that it is) a bit too formal.  It has a "friendly
> >> > high-class business" feel (can't find the words there).  E.g.
> >> > http://en.wikipedia.org/wiki/Myriad_%28typeface%29 mentions it's used
> by
> >> All
> >> > Nippon business class flights.
> >> >
> >> > ---
> >> >
> >> > Candela pros:
> >> >
> >> > * I think it looks like a couch, in a hard-to-define way.
> >> > * Free (and libre) (at least for the purposes of @font-face and any
> other
> >> > CouchDB literature, AFAICT from the license).
> >> > * Untrammelled by other prominent commercial use -- making it
> potentially
> >> > highly distinctive as "that CouchDB font".
> >> >
> >> > cons:
> >> >
> >> > * CouchDB community rebellion against it? (?!)
> >> >
> >> > ---
> >> >
> >> >
> >> >
> >> >> and perhaps drop the saturation on the Cyan (light-blue-grey would
be
> >> nice
> >> >> I think) you'd be getting somewhere.
> >> >>
> >> >
> >> > I agree with you there, I think.  Alternatively, turn up the
> brightness.
> >> > Doing a bit of both helps.
> >> >
> >> >
> >> >
> >> >>
> >> >>> On Tue, Apr 13, 2010 at 8:12 PM, Julian Moritz <
> >> mailings@julianmoritz.de
> >> >>> wrote:
> >> >>>
> >> >>>> Hi,
> >> >>>>
> >> >>>> James Fisher schrieb:
> >> >>>>> I've no idea if I can attach PNGs here, but here goes.
 Find
> attached
> >> >>>>> one proposed design.  Only Inkscape atm, but I should be
able to
> >> >> convert
> >> >>>>> to HTML with little fuss.  A few notes:
> >> >>>>>
> >> >>>>> Let me know if
> >> >>>>>
> >> >>>>
> >> >>>> no png attached. Seems you've been interupted while writing
this
> >> email?
> >> >>>>
> >> >>>> Regards
> >> >>>> Julian
> >> >>>>
> >> >>>>> On Tue, Apr 13, 2010 at 2:05 PM, Noah Slater <nslater@me.com
> >> >>>>> <mailto:nslater@me.com>> wrote:
> >> >>>>>
> >> >>>>>
> >> >>>>>   On 13 Apr 2010, at 13:54, James Fisher wrote:
> >> >>>>>
> >> >>>>>> Certainly will do.  I'm doing some rough sketches now;
might get
> >> >>>>>   something
> >> >>>>>> up in the next couple of days.
> >> >>>>>
> >> >>>>>   Please take a look at these designs:
> >> >>>>>
> >> >>>>>   Homepage:
> >> >>>>>   http://twitpic.com/pme28/full
> >> >>>>>
> >> >>>>>   Homepage/Downloads:
> >> >>>>>   http://twitpic.com/pmetj/full
> >> >>>>>
> >> >>>>>   Homepage/Screenshots:
> >> >>>>>   http://twitpic.com/pmevr/full
> >> >>>>>
> >> >>>>>   Wiki:
> >> >>>>>   http://twitpic.com/pmexo/full
> >> >>>>>
> >> >>>>>   Wiki/Syntax reference:
> >> >>>>>   http://twitpic.com/pmf2r/full
> >> >>>>>
> >> >>>>>   I think we all agreed at the time that this was a good
way
> forward
> >> >>>>>   for the site.
> >> >>>>>
> >> >>>>>   Search the dev mailing list for "Website redesign" and
maybe get
> in
> >> >>>>>   touch with:
> >> >>>>>
> >> >>>>>          maddiin <maddiin@googlemail.com <mailto:
> >> >>>> maddiin@googlemail.com>>
> >> >>>>>
> >> >>>>>   He was doing most of the work on this last time!
> >> >>>>>
> >> >>>>>   Thanks,
> >> >>>>>
> >> >>>>>   N
> >> >>>>>
> >> >>>>>
> >> >>>>
> >> >>
> >> >>
> >>
> >>
> >
>



-- 
Phil Rand
philrand@gmail.com
philrand@pobox.com

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