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From Paweł Stawicki <pawelstawi...@gmail.com>
Subject Re: CouchDB brand identity and design of couchdb.apache.org
Date Tue, 13 Apr 2010 20:41:00 GMT
I like the new design. Font is not so important for me, can be old one, can
be new one.

--
Paweł Stawicki
http://pawelstawicki.blogspot.com
http://szczecin.jug.pl



On Tue, Apr 13, 2010 at 22:35, J Chris Anderson <jchris@apache.org> wrote:

>
> On Apr 13, 2010, at 1:22 PM, James Fisher wrote:
>
> > On Tue, Apr 13, 2010 at 8:40 PM, J Chris Anderson <jchris@gmail.com>
> wrote:
> >
> >>
> >> On Apr 13, 2010, at 12:21 PM, James Fisher wrote:
> >>
> >>> Apalling internet connection atm.  Try:
> >> http://i41.tinypic.com/156aeds.jpg
> >>>
> >>
> >> I really like the simplicity.
> >>
> >>
> > Thanks.
> >
> >
> >> I think you will have a hard time convincing people to change the word
> mark
> >> associated with the current CouchDB / Relax logo. If you can go back to
> the
> >> old (less relaxing) font and type-setting for that,
> >
> >
> > Mmm, I do wonder how ingrained it is.  I suppose the pros and cons are:
> >
> > ---
> >
> > Myriad (if that is what it is) pros:
> >
> > * Expensive.  Possibly gives a subconscious feel of luxury.
> > * Already used.  If (if) CouchDB already has a well-ingrained brand
> > identity, it's wise to keep it.
>
> I think the "Already used" point is the most salient. There are already a
> ton of t-shirts, releases, etc all using the current logo.
>
> I think if we were gonna move from the current logo / word mark, we'd only
> move to something even more expensive. But that's my opinion...
>
> CouchDB is relaxing, but overplaying that too much can scare away people
> who want to use it for serious things.
>
> > * Presumably has a much better character set if it's ever going to be
> used
> > extensively (I doubt it).
> >
> > cons:
> >
> > * Expensive.  Even my own warez collection of fonts hasn't managed to
> hoover
> > it up.  I doubt many people except professional graphic artists own a
> > genuine copy.
> > * Extensively used by Apple (http://www.apple.com/ I don't think there's
> > much they produce that *isn't* in Myriad).  I suppose you could call that
> a
> > pro if you want to piggyback; but I don't think the CouchDB identity fits
> > very well with brushed aluminium.  I don't want to kick back on an
> aluminium
> > couch.
> > * (my own feeling is that it is) a bit too formal.  It has a "friendly
> > high-class business" feel (can't find the words there).  E.g.
> > http://en.wikipedia.org/wiki/Myriad_%28typeface%29 mentions it's used by
> All
> > Nippon business class flights.
> >
> > ---
> >
> > Candela pros:
> >
> > * I think it looks like a couch, in a hard-to-define way.
> > * Free (and libre) (at least for the purposes of @font-face and any other
> > CouchDB literature, AFAICT from the license).
> > * Untrammelled by other prominent commercial use -- making it potentially
> > highly distinctive as "that CouchDB font".
> >
> > cons:
> >
> > * CouchDB community rebellion against it? (?!)
> >
> > ---
> >
> >
> >
> >> and perhaps drop the saturation on the Cyan (light-blue-grey would be
> nice
> >> I think) you'd be getting somewhere.
> >>
> >
> > I agree with you there, I think.  Alternatively, turn up the brightness.
> > Doing a bit of both helps.
> >
> >
> >
> >>
> >>> On Tue, Apr 13, 2010 at 8:12 PM, Julian Moritz <
> mailings@julianmoritz.de
> >>> wrote:
> >>>
> >>>> Hi,
> >>>>
> >>>> James Fisher schrieb:
> >>>>> I've no idea if I can attach PNGs here, but here goes.  Find attached
> >>>>> one proposed design.  Only Inkscape atm, but I should be able to
> >> convert
> >>>>> to HTML with little fuss.  A few notes:
> >>>>>
> >>>>> Let me know if
> >>>>>
> >>>>
> >>>> no png attached. Seems you've been interupted while writing this
> email?
> >>>>
> >>>> Regards
> >>>> Julian
> >>>>
> >>>>> On Tue, Apr 13, 2010 at 2:05 PM, Noah Slater <nslater@me.com
> >>>>> <mailto:nslater@me.com>> wrote:
> >>>>>
> >>>>>
> >>>>>   On 13 Apr 2010, at 13:54, James Fisher wrote:
> >>>>>
> >>>>>> Certainly will do.  I'm doing some rough sketches now; might
get
> >>>>>   something
> >>>>>> up in the next couple of days.
> >>>>>
> >>>>>   Please take a look at these designs:
> >>>>>
> >>>>>   Homepage:
> >>>>>   http://twitpic.com/pme28/full
> >>>>>
> >>>>>   Homepage/Downloads:
> >>>>>   http://twitpic.com/pmetj/full
> >>>>>
> >>>>>   Homepage/Screenshots:
> >>>>>   http://twitpic.com/pmevr/full
> >>>>>
> >>>>>   Wiki:
> >>>>>   http://twitpic.com/pmexo/full
> >>>>>
> >>>>>   Wiki/Syntax reference:
> >>>>>   http://twitpic.com/pmf2r/full
> >>>>>
> >>>>>   I think we all agreed at the time that this was a good way forward
> >>>>>   for the site.
> >>>>>
> >>>>>   Search the dev mailing list for "Website redesign" and maybe get
in
> >>>>>   touch with:
> >>>>>
> >>>>>          maddiin <maddiin@googlemail.com <mailto:
> >>>> maddiin@googlemail.com>>
> >>>>>
> >>>>>   He was doing most of the work on this last time!
> >>>>>
> >>>>>   Thanks,
> >>>>>
> >>>>>   N
> >>>>>
> >>>>>
> >>>>
> >>
> >>
>
>

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