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From Antony Blakey <>
Subject Re: Introducing CouchDB Ltd.
Date Sun, 08 Mar 2009 23:53:18 GMT

On 09/03/2009, at 2:14 AM, Damien Katz wrote:

>> To date I have had a 'Built with CouchDB' link on every page.  
>> Unfortunately, having a company called CouchDB Ltd, at  
>> turns that link into an advertisement for a competitor to our  
>> consultancy and development business in this space - specifically,  
>> the space defined by our use of CouchDB (albeit a branch version).  
>> We feel this way because co-opting the name and domain name for a  
>> consultancy business is a form of implicit endorsement, so we will  
>> no longer be including such a link, nor promoting CouchDB. This  
>> will be an ongoing problem, because simply mentioning the name  
>> advertises a competitor. C'est la vie.
> You should link to, that's the official Apache  
> project website. The and  
> redirects are just convenience.

I see that the underlying issue might be resolved, and I note that Jan  
and Chris are acting in good faith.

Just to address this particular response however - in a commercial  
context, it's the name that is at issue. Our links were to, but users seeing 'CouchDB' will regard a company  
called 'CouchDB Ltd' as the authoritative source of expertise. Add the  
fact that two of the principles are commiters, and authors of the  
book, and there's just too much commercial advantage arrayed against  
us for us to take the risk. The domain name issue ( is  
related to that.

We would like to see couchdb.{com,.org,.net} be permanent redirects to, and Chris and Jan et al competing without the  
benefit of the Name.

BYW, the reason this is such an issue is because I can imaging the  
CouchDB having significant brand identification.

Antony Blakey
CTO, Linkuistics Pty Ltd
Ph: 0438 840 787

The greatest challenge to any thinker is stating the problem in a way  
that will allow a solution
   -- Bertrand Russell

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