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From Joan Touzet <woh...@apache.org>
Subject Re: Brainstorm: A new CouchDB tag-line?
Date Wed, 09 Sep 2015 19:02:00 GMT
+1

----- Original Message -----
> From: "Jan Lehnardt" <jan@apache.org>
> To: marketing@couchdb.apache.org
> Cc: private@couchdb.apache.org
> Sent: Wednesday, September 9, 2015 11:45:40 AM
> Subject: Re: Brainstorm: A new CouchDB tag-line?
> 
> I’d like to get this wrapped up and I propose a similar process to
> what we did for the logo:
> 
> 1. Have us (marketing@) come up with a few alternative approaches
> (all addressing WHY, HOW, WHAT, split out in a Slogan (WHY), Mission
> Statement (HOW) and Description (WHAT) that we can use all over our
> messaging.
> 
> 2. Put the candidates to a vote here on marketing@, the top 5-10 (if
> we get that many) then go to a vote on dev@
> 
> 3. From the vote result on dev@, the PMC then makes a decision on the
> final set.
> 
> It’d be great if we get this rounded up by ApacheCon EU (that’s Sept
> 28), and because of that, I propose the following schedule:
> 
> marketing@ vote on Sept 15 (next Tuesday), gives us just under a week
> to drum up a few alternatives
> 
> dev@ vote on Sept 18 right after the marketing@ vote closes. There is
> no more discussion at this point, this is an automatic procedure.
> 
> PMC starts deciding from Sept 21, right after the dev@ vote and we’ll
> try to get this wrapped by Sept 25, so we have a few days to spare,
> and time to prepare materials for the 28th.
> 
> All aboard?
> 
> Best
> Jan
> --
> 
> 
> > On 29 Aug 2015, at 11:56, Jan Lehnardt <jan@apache.org> wrote:
> > 
> > (repost in the right thread, sorry about that)
> > 
> > Thanks for getting this discussion going again, Joan!
> > 
> > Here is where we discussed this last fall: Thread “New motto?”:
> > http://apache.markmail.org/thread/6k6qtc65vtnse5ls (incomplete
> > results, because the MarkMail interface is weird, but should get
> > you the main parts)
> > 
> > In there, we follow the search for our WHY, which defines our HOW
> > and that in turn defines our WHAT (context
> > http://markmail.org/message/346bxv4v3sq7ofoj)
> > 
> > Noah summed up our discussion back then
> > (http://markmail.org/message/h2dm233yjuphtufw):
> > 
> >> WHY -- Getting your data where ever you need it (mobile,
> >> geolocations, cloud, etc)
> > 
> >> HOW -- Sync protocol (with CouchDB as the reference
> >> implementation)
> > 
> >> WHAT -- Erlang, MapReduce, CouchDB Query, REST, JSON, JavaScript,
> >> etc., etc.
> > 
> > 
> > The slogan we are looking for now is addressing the WHY and the WHY
> > only. The HOW and the WHAT also deserve treatment though, but
> > these need to live elsewhere.
> > 
> > Let’s attempt to organise this a little:
> > 
> > Project name: Apache CouchDB
> > 
> > Nickname: CouchDB
> > 
> > Slogan: Data where you need it. (WHY)
> > 
> > Mission Statement: Apache CouchDB aims to foster an ecosystem of
> > software that can flexibly share data with each other by defining
> > a universal synchronisation protocol. (HOW)
> > 
> > Description: CouchDB is the focal point of the Couch Sync Protocol
> > suite which is implemented by an ecosystem of projects that all
> > work in concert to fulfil a universal vision: being able to share
> > and access data where it has the most value, from cross
> > data-center cluster to mobile phones. CouchDB is an
> > Erlang-implementation of the Couch Sync Protocol with a strong
> > focus on reliability, durability and scaling. CouchDB uses HTTP
> > for its API, JSON for documents, and a developer-friendly query
> > language and optionally MapReduce for efficient data retrieval.
> > (WHAT)
> > 
> > * * *
> > 
> > Let’s collect variations of this and counter examples, but let’s
> > keep the same form:
> > 1. Address the WHY, HOW and WHAT
> > 2. Define: Name, Nickname, Slogan, Mission Statement and
> > Description (we can rename the labels later, for now it is
> > important to get the copy text for the WHY, HOW and WHAT right).
> > 
> > 
> > * * *
> > 
> > FWIW: PouchDB nicked the “The database that syncs” from an email of
> > mine on dev@ two years ago, when this was discussed first (and
> > kudos to them for realising it is a great slogan and running with
> > it!). I see no harm in the two projects sharing this, or
> > coordinating, e.g. CouchDB: The database that syncs. PouchDB: The
> > JavaScript database that syncs, or somesuch. (not saying this is a
> > proposal of mine, but if anyone wants to advocate it, I’d be happy
> > to listen and hear a proposal).
> > 
> > * * *
> > 
> > Thanks!
> > Jan
> > --
> >> On 10 Aug 2015, at 16:06, Joan Touzet <wohali@apache.org> wrote:
> >> 
> >> Hey everyone,
> >> 
> >> I don't know where we landed on this discussion last time, but I'm
> >> fairly sure we didn't come to any sort of agreement.
> >> 
> >> Our current tag-line for CouchDB is pretty unwieldy:
> >> 
> >>    "Apache CouchDB is a database that uses JSON for documents,
> >>     JavaScript for MapReduce indexes, and regular HTTP for its
> >>     API"
> >> 
> >> With the addition of mango, it's also inaccurate. I'm sure we can
> >> do
> >> better!
> >> 
> >> Previously I remember seeing the suggestion:
> >> 
> >> "Apache CouchDB: The database that {replicates|syncs}."
> >> 
> >> I'm finding that really snappy. If you had to pick a single
> >> feature that
> >> CouchDB does better than anyone else, it's the multi-master
> >> replication.
> >> It does leave out a lot of great things we do, though.
> >> 
> >> 
> >> Here's the taglines of some of our "competitors":
> >> 
> >> "The Apache Cassandra database is the right choice when you need
> >> scalability and high availability without compromising
> >> performance."
> >> 
> >> "Apache HBase™ is the Hadoop database, a distributed, scalable,
> >> big
> >> data store."
> >> 
> >> "The Apache™ Hadoop® project develops open-source software for
> >> reliable,
> >> scalable, distributed computing."
> >> 
> >> "CouchBase 3.0: A distributed database engineered for performance,
> >> scalability, and simplified administration."
> >> 
> >> "MongoDB: Agility, scalability, performance. Pick three."
> >> 
> >> "Redis is an open source, BSD licensed, advanced key-value cache
> >> and
> >> store."
> >> 
> >> "Riak KV is a distributed NoSQL database that is highly available,
> >> scalable and easy to operate"
> >> 
> >> "ElasticSearch: Search & Analyze Data in Real Time"
> >> 
> >> 
> >> What other ideas do you have for a tagline for CouchDB? The only
> >> rules
> >> are: one sentence, the shorter the better, and focused on
> >> CouchDB's
> >> unique strength(s).
> >> 
> >> -Joan
> >> 
> >> 
> >> Disclaimer: This is brainstorming only. The discussion may or may
> >> not
> >> lead to a new CouchDB tagline. Please, no negativity.
> > 
> > --
> > Professional Support for Apache CouchDB:
> > http://www.neighbourhood.ie/couchdb-support/
> > 
> 
> --
> Professional Support for Apache CouchDB:
> http://www.neighbourhood.ie/couchdb-support/
> 
> 

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