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From: Jan Lehnardt <jan@apache.org>
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Subject: Re: Proposed logo revision proposal
Date: Sat, 29 Aug 2015 11:55:40 +0200
References: 
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Oops, wrong thread, ignore!

> On 29 Aug 2015, at 11:50, Jan Lehnardt <jan@apache.org> wrote:
>=20
> Thanks for getting this discussion going again, Joan!
>=20
> Here is where we discussed this last fall: Thread =E2=80=9CNew =
motto?=E2=80=9D: http://apache.markmail.org/thread/6k6qtc65vtnse5ls =
<http://apache.markmail.org/thread/6k6qtc65vtnse5ls> (incomplete =
results, because the MarkMail interface is weird, but should get you the =
best parts)
>=20
> In there, we follow the search for our WHY, which defines our HOW and =
that in turn defines our WHAT (context =
http://markmail.org/message/346bxv4v3sq7ofoj =
<http://markmail.org/message/346bxv4v3sq7ofoj>)
>=20
> Noah summed up our discussion back then =
(http://markmail.org/message/h2dm233yjuphtufw =
<http://markmail.org/message/h2dm233yjuphtufw>):
>=20
>> WHY -- Getting your data where ever you need it (mobile, =
geolocations, cloud, etc)
>=20
>> HOW -- Sync protocol (with CouchDB as the reference implementation)
>=20
>> WHAT -- Erlang, MapReduce, CouchDB Query, REST, JSON, JavaScript, =
etc., etc.
>=20
>=20
> The slogan we are looking for now is addressing the WHY and the WHY =
only. The HOW and the WHAT also deserve treatment though, but these need =
to live elsewhere.
>=20
> Let=E2=80=99s attempt to organise this a little:
>=20
> Project name: Apache CouchDB
>=20
> Nickname: CouchDB
>=20
> Slogan: Data where you need it. (WHY)
>=20
> Mission Statement: Apache CouchDB aims to foster an ecosystem of =
software that can flexibly share data with each other by defining a =
universal synchronisation protocol. (HOW)
>=20
> Description: CouchDB is the focal point of the Couch Sync Protocol =
suite which is implemented by an ecosystem of projects that all work in =
concert to fulfil a universal vision: being able to share and access =
data where it has the most value, from cross data-center cluster to =
mobile phones. CouchDB is an Erlang-implementation of the Couch Sync =
Protocol with a strong focus on reliability, durability and scaling. =
CouchDB uses HTTP for its API, JSON for documents, and a =
developer-friendly query language and optionally MapReduce for efficient =
data retrieval. (WHAT)
>=20
> * * *
>=20
> Let=E2=80=99s collect variations of this and counter examples, but =
let=E2=80=99s keep the same form:
> 1. Address the WHY, HOW and WHAT
> 2. Define: Name, Nickname, Slogan, Mission Statement and Description =
(we can rename the labels later, for now it is important to get the copy =
text for the WHY, HOW and WHAT right).
>=20
>=20
> * * *
>=20
> FWIW: PouchDB nicked the =E2=80=9CThe database that syncs=E2=80=9D =
from an email of mine on dev@ two years ago, when this was discussed =
first (and kudos to them for realising it is a great slogan and running =
with it!). I see no harm in the two projects sharing this, or =
coordinating, e.g. CouchDB: The database that syncs. PouchDB: The =
JavaScript database that syncs, or somesuch. (not saying this is a =
proposal of mine, but if anyone wants to advocate it, I=E2=80=99d be =
happy to listen and hear a proposal).
>=20
> * * *
>=20
> Thanks!
> Jan
> --=20

--=20
Professional Support for Apache CouchDB:
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