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From Joan Touzet <>
Subject Brainstorm: A new CouchDB tag-line?
Date Mon, 10 Aug 2015 14:06:35 GMT
Hey everyone, 

I don't know where we landed on this discussion last time, but I'm
fairly sure we didn't come to any sort of agreement.

Our current tag-line for CouchDB is pretty unwieldy:

     "Apache CouchDB is a database that uses JSON for documents,
      JavaScript for MapReduce indexes, and regular HTTP for its API"

With the addition of mango, it's also inaccurate. I'm sure we can do

Previously I remember seeing the suggestion:

  "Apache CouchDB: The database that {replicates|syncs}."

I'm finding that really snappy. If you had to pick a single feature that
CouchDB does better than anyone else, it's the multi-master replication.
It does leave out a lot of great things we do, though.

Here's the taglines of some of our "competitors":

"The Apache Cassandra database is the right choice when you need
scalability and high availability without compromising performance."

"Apache HBase™ is the Hadoop database, a distributed, scalable, big
data store."

"The Apache™ Hadoop® project develops open-source software for reliable,
scalable, distributed computing."

"CouchBase 3.0: A distributed database engineered for performance,
scalability, and simplified administration."

"MongoDB: Agility, scalability, performance. Pick three."

"Redis is an open source, BSD licensed, advanced key-value cache and 

"Riak KV is a distributed NoSQL database that is highly available,
scalable and easy to operate"

"ElasticSearch: Search & Analyze Data in Real Time"

What other ideas do you have for a tagline for CouchDB? The only rules
are: one sentence, the shorter the better, and focused on CouchDB's
unique strength(s).


Disclaimer: This is brainstorming only. The discussion may or may not
lead to a new CouchDB tagline. Please, no negativity. 

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