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From Nick Pavlica <lini...@gmail.com>
Subject Re: [NOTICE] Submissions for the new CouchDB logo are open
Date Mon, 06 Apr 2015 01:33:15 GMT
Javier, sorry you're logo didn't come together.-- Nick
On Sun, Apr 5, 2015 at 6:24 PM Javier Candeira <javier@candeira.com> wrote:

> And I give up on the logo image.
>
> I like the current one a lot. However, I was persuaded that the male
> reclined figure was problematic, both because of gender and of posture.
> Therefore, I tried to erase him and substitute in the silhouette of a
> toddler, which is both genderless and suggests ease of operation. I have
> failed at producing anything good, so I won't submit any of my tries.
>
> See you at the voting,
>
> J
>
> On Sun, Apr 5, 2015 at 5:22 PM, Javier Candeira <javier@candeira.com>
> wrote:
>
> > I too have a logo and tagline proposal.
> >
> > I'd like to submit them separately, because I think the tagline could
> (and
> > indeed should) be changed separately from the logo, so it's possible that
> > people might want to use someone's new logo and my new tagline, and
> > vice-versa.
> >
> > I'm submitting the tagline in this message, and the logo in an upcoming
> > message.
> >
> >
> > ## Suggested tagline:
> >
> > "Sync. Shard. Rest."
> >
> > It's short and memorable in the literal sense (easy to remember as-is,
> > without misquoting).
> >
> > It explains the threee main qualities of CouchDB (it syncs, it shards
> > since 2.0, and it is accessed via HTTP verbs).
> >
> > It also has a connection with the previous tagline, "Relax", through the
> > ambiguity of "Rest/REST", and with the "Couch" name.
> >
> >
> > ## Rationale for the change:
> >
> > First, "Relax" can mean anything and be about any product. It refers to
> > the name of the project (Couches are for sitting on, and relaxing on, but
> > databases?).
> >
> > Second, For a long time I thought CouchDB was a XML database related to
> > Relax NG: http://relaxng.org/.
> >
> > But, most especially, it doesn't address CouchDB's strenghts. The fact
> > that it's a DataBase is in the project's name. But how is it different
> from
> > other databases? What does "Relax" tell us about CouchDB in particular?
> >
> >
> > ## Rationale for the choice:
> >
> > Let's look at the taglines for some other DBs and Free Software projects:
> >
> > - MongoDB: "Agility, scalability, performance. Pick three." Never mind
> > whether it's true, it's a very good sell. It's also very heavily
> influenced
> > from...
> >
> > - Sqlite: "Small. Fast. Reliable. Choose any three." There is a trend
> > emerging here. Three qualities, suggesting no compromise.
> >
> > - PouchDB: "The Database that Syncs!"
> >
> > - Postgresql: "The world's most advanced open source database."
> > Descriptive, literal, boastful but not cute. No attempt at rythm nor
> puns.
> >
> > - Cassandra: None. Just a lot of text.
> >
> > - Django: "The Web framework for perfectionists with deadlines." I've
> > always loved this one. Right amount of boast, right amount of cheeky. But
> > above all, clear message.
> >
> > - Ruby on Rails: "Web development that doesn't hurt". Not really a
> tagline
> > at the level of the logo, but it's been on their page forever. It also
> > communicates a clear message.
> >
> > Describing what the product does is important, but it's also important to
> > say what the project does that other, similar projects don't do, or don't
> > don't do as well. Sqlite goes for small, fast, reliable versus Postgres,
> > which goes for "advanced" (ie more features). PouchDB syncs( (with
> > CouchDB), and both Django and RoR are about developers' good feels. The
> > emotional side is explained via light humour, as in the "pick three"
> > reversal on the commonplace "pick two" joke, or the exclamation point at
> > the end of "syncs!"
> >
> > I thought there were three qualities that CouchDB that deservied
> > highlighting:
> >
> > - syncing, which is central to the couchdb story, and could be claimed to
> > be "what we do better than anyone else".
> > - sharding, which is central to 2.0, our new thing we want to highlight.
> > - REST and HTTP, which is the uniform API for accessing our databases
> > locally or remotely, and defines the project.
> >
> > There were two ways of combining these qualities in a sentence.
> >
> > One, taking the descriptive route:
> >
> > "The syncing, sharding database that speaks Web".
> >
> > The second, taking the more oblique route:
> >
> > "Sync. Shard. Rest."  or "Sync. Shard. REST."
> >
> > The first one is good for a webpage, but not necessarily to accompany a
> > logo everywhere a logo can go. I'm thinking of merchandise and gear, but
> > also of logo buttons on some other projects' pages.
> >
> > The second, shorter one is best for those secondary uses, so that's the
> > one I'm proposing.
> >
> > I propose "Rest" with normal text capitalisation, avoiding all caps,
> > because people who understand what REST it will get it, and people who
> > don't will still get the "resting" bit. It's not worth it to break the
> flow
> > of the sentence in order to emphasise the initialism.
> >
> > Regards,
> >
> > Javier Candeira
> >
>

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