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From Noah Slater <>
Subject Re: Designs and decision making
Date Sat, 14 Mar 2015 12:38:58 GMT
To clarify, I want the process to be open to anybody! Literally:
anybody who's interested ought to express an interest. That would be
fantastic!! But once that's done, I think that team should collaborate
as a unit.

So far, all we've had is the occasional person share an idea with the
list, and then a bunch of people express an opinion. It's great that
people are interested and are contributing. But that's not going to go
anywhere, and we're never going to reach agreement on anything.

We need a team of people who feel empowered to just work on this
together, iterate on their ideas, taking input as necessary, and then
to present a final "this is what we want to go with" to the PMC.

On 14 March 2015 at 13:33, Noah Slater <> wrote:
> The PMC is responsible for branding, as outlined in our bylaws:
> The PMC (myself and others) have been doing branding work, and talking
> about branding for many years. So this is not uncharted waters for us.
> Indeed, the current design was born of similar efforts a few years
> ago.
> In fact, it is this experience that is guiding me (and others on the
> PMC) when we say that we do not want to open up the design process to
> everyone, like we might do with a patch. Because we know what happens
> when you do that. We've had a number of design efforts dead in the
> water because people discussed it ad nauseam on the list.
> Doing design in OSS is different than writing code. It does not lend
> itself well to peer review in the same way that a patch does. Because
> *everybody* and their dog feels like they have an opinion on a design.
> That's why it's my preference is that people interested in working on
> a brand/design refresh collaborate amongst themselves, taking input
> from the community, and getting the final sign-off from the PMC.
> On 13 March 2015 at 20:37, Johs Ensby <> wrote:
>> Hi Noah,
>>> On 13 Mar 2015, at 20:00, Noah Slater <> wrote:
>>> On 13 March 2015 at 09:42, Johs Ensby <> wrote:
>>>> Brand management at the PMC level is missing
>>> What makes you say this?
>> This was not meant as a negative to any person, certainly not to you.
>> If the PMC has mandated you to take this, you are the brand manager.
>> I tried to drill down from <>
to find out if there was any formalized, specific responsibilities and found none.
>> That means that it falls under the responsibility of the PMC.
>> They are the de facto brand managers, I agree that they are the decision makers
>> Changing the brand is as important as a new release go/no-go
>> But, and this was my point, I dont find Brand management recorded as a specific responsibility.
>> It’s all code, and who believes that branding isn’t important these days?
>>>> To ask this list to pick a designer for them is not a step forward
>>> Well, I more meant to suggest that anyone who wishes to be on "the
>>> design team" step forward. And then we let whatever team assembles
>>> itself to just go at it, taking feedback from the community, and
>>> getting the final approval from the PMC.
>>> I actually think that this will reduce work, and reduce the peanut
>>> gallery affect. I'm not sure that design competitions are the best
>>> model for a brand refresh.
>> Competition was maybe not the best term.
>> Let the designers finalize proposals to choose from, one per designer and stage it
so that it is for real, not this endless row of back and forth discussions that lead nowhere.
>> For designers to make a serious contributions they need to take input from "the client”
and deliver a proper proposal.
>> Deadline for submission of proposals and then a serious eval process will move this
>>>> 4) PMC invite Shane Curcuru for advice on this and they decide - he is formally
responsible for what we are discussing
>>> The PMC is the "client" here. It's our call. Shane is there to assist
>>> us with trademarks. :)
>> I understand.
>> Again, my point was to look at who have formal responsibility and I think he could
advice and at the same time discover something important about brand management.
>> It looks to me like this is unchartered waters in ASF.
>> Learning how to engage designers as contributers, if there are any best practice
on what we discuss here etc
>>> --
>>> Noah Slater
>> This discussion on process is valuable in my opinion.
>> johs
> --
> Noah Slater

Noah Slater

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