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Subject: Re: New motto?
Date: Wed, 3 Dec 2014 10:10:46 +0100
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Talking about precision, Noah=E2=80=A6

Data where you need it.

with the logo that says =E2=80=9Crelax=E2=80=9D is to me a complete =
solution.

If it is de-cluttered and separated, it is solid.

Please have a look at these brands
http://www.bestglobalbrands.com/2014/ranking/ =
<http://www.bestglobalbrands.com/2014/ranking/>
Are there any slogans or mother company names here?
Did they become simpler or more complicated over the years?

I have tried to sum up my position here:
https://app.box.com/s/xpkbqafyq3fewr9ksqzi =
<https://app.box.com/s/xpkbqafyq3fewr9ksqzi>
We need to keep these entities apart:
logo
slogan
information
when it comes to design.
It=E2=80=99s not about the sofa, it is the person that is relaxing.

Johs


> On 02 Dec 2014, at 17:58, Noah Slater <nslater@apache.org> wrote:
>=20
> Yup. The emotional appeal is important. That's the driving force
> behind trying to find our "Why?" We're trying to find that vision that
> we all share that will resonate with people. I think that "Data
> wherever you need it" hits it. I wouldn't like to muddy the precision
> of that with "Relax" at the end of it.
>=20
> On 2 December 2014 at 06:36, Johs Ensby <johs@b2w.com> wrote:
>> Keeping =E2=80=9Crelax=E2=80=9D with the new slogan would both make =
it unique and build on the established brand value.
>>=20
>> Data where you need it. Relax.
>>=20
>> It=E2=80=99s another way of saying
>> Data where you need it. Cool.
>>=20
>> =E2=80=9CRelax=E2=80=9D is the emotional appeal, while the first part =
is the =E2=80=9Crational appeal=E2=80=9D.
>> In marketing and brand building the emotional appeal is often more =
important and the rational appeal is used to, exactly, rationalise your =
=E2=80=9Cgut feel=E2=80=9D choice.
>> Why is this so important in B2B/professional/hi-tech marketing?
>> Choosing a platform involved a massive amount of reasoning and =
evaluations, there is never a perfect answer, but as pros & cons pile up =
most people develop a gut feel for their choice.
>> To capture this gut feel in an =E2=80=9Cemotional appeal=E2=80=9D is =
important to a brand, it gives you a hook into the right side of the =
brain.
>>=20
>> Johs
>>=20
>>=20
>>> On 01 Dec 2014, at 19:36, Jan Lehnardt <jan@apache.org> wrote:
>>>=20
>>> I agree that this is a really strong position now. :)
>>>=20
>>> Good job everyone!
>>>=20
>>> Best
>>> Jan
>>> --
>>>=20
>>>> On 01 Dec 2014, at 18:33 , Noah Slater <nslater@apache.org> wrote:
>>>>=20
>>>> "Data where you need it." -- This is good as a single sentence.
>>>>=20
>>>> "Data. Wherever you need it." -- I think I prefer a period here...
>>>>=20
>>>> So my understanding is that:
>>>>=20
>>>> WHY -- Getting your data where ever you need it (mobile, =
geolocations,
>>>> cloud, etc)
>>>>=20
>>>> HOW -- Sync protocol (with CouchDB as the reference implementation)
>>>>=20
>>>> WHAT -- Erlang, MapReduce, CouchDB Query, REST, JSON, JavaScript, =
etc., etc.
>>>>=20
>>>> Is it just me, or is this looking really strong now?
>>>>=20
>>>> Alexander, BTW: I do not think it's an issue to have a slogan that
>>>> someone else has used. Unless these people are also building =
database
>>>> software, I don't think it's an issue (much like trademark law).
>>>>=20
>>>> On 21 November 2014 at 16:13, Johs Ensby <johs@b2w.com> wrote:
>>>>> Heartwarming to see an advocate for the =E2=80=9CRelax=E2=80=9D =
(word and logo) attractive, differentiating and cool
>>>>> How about..
>>>>>=20
>>>>> Data where you need it. Relax.
>>>>>=20
>>>>> Johs
>>>>>=20
>>>>>> On 21 Nov 2014, at 16:01, Benjamin Young <byoung@bigbluehat.com> =
wrote:
>>>>>>=20
>>>>>> Weighing in a bit late here, but here's some thoughts out of =
reading the thread and various suggestions:
>>>>>>=20
>>>>>> Relax with your data.
>>>>>> Your data's here. Relax.
>>>>>> Relax. Your data is here.
>>>>>> Data where you are.
>>>>>> Cuddle with your data. ;)
>>>>>> Data delivered.
>>>>>> Marxist Data Management. ;)
>>>>>> Relax. It's data time!
>>>>>>=20
>>>>>> k...that's probably too many. :-P
>>>>>>=20
>>>>>> One short comment on the logo. In it's current form, it's very =
inviting. Many of the alternatives put forward (over the years) make it =
feel corporate, distant, or generic. My CouchDB shirt (which is aging =
badly) still gets compliments--from all kinds of people!
>>>>>>=20
>>>>>> There's something very promising about any product that might =
make one feel that relaxed, confident, happy, "chilling"--especially in =
a space (data management) where it's usually all stress, corrupted =
backups, latency, lag, and rejected writes and data loss.
>>>>>>=20
>>>>>> Mario doesn't want a fire flower. He wants to shoot fire balls =
and destroy goombas!
>>>>>> =
http://bufferblog.wpengine.netdna-cdn.com/wp-content/uploads/2014/01/mario=
1.gif
>>>>>>=20
>>>>>> :)
>>>>>>=20
>>>>>> Keep up the greatness, all,
>>>>>> Benjamin
>>>>>>=20
>>>>>>> -----Original Message-----
>>>>>>> From: Andy Wenk [mailto:andywenk@apache.org]
>>>>>>> Sent: Friday, November 21, 2014 7:26 AM
>>>>>>> To: marketing@couchdb.apache.org
>>>>>>> Subject: Re: New motto?
>>>>>>>=20
>>>>>>> I like most in order:
>>>>>>>=20
>>>>>>> "Data where you need it."
>>>>>>>=20
>>>>>>> "Data wherever you need it."
>>>>>>>=20
>>>>>>> "Data everywhere=E2=80=9D
>>>>>>>=20
>>>>>>> I love the word "need" in the slogan because it transports =
reliability. Not only
>>>>>>> everywhere but where I need the data.  The proposed version of =
Jan (and
>>>>>>> Noah) with "wherever" is a bit stronger than only "where" but =
when you
>>>>>>> speak the sentence (at least for me) the version with "where" =
rolls more, or
>>>>>>> is more concise.
>>>>>>>=20
>>>>>>> Nick - thanks for the good overview. I highly appreciate you =
work.
>>>>>>>=20
>>>>>>> * The approach in R3 to change the position of the man is good, =
but it will not
>>>>>>> end the discussions unfortunately,
>>>>>>>=20
>>>>>>> * R4 is bit too hippi for me. It reminds me of '70 music what is =
a super super
>>>>>>> cool thing but at the time of writing, I wear my CouchDB hat and =
not the
>>>>>>> music hat :D
>>>>>>>=20
>>>>>>> * R5 is perfect for a sticker but ... I dunno - a lot of heavy =
red
>>>>>>>=20
>>>>>>> * R6 is the one I like most even though I don't know if it is =
better than we
>>>>>>> have today. It is modern, abstract and forces attention. Even =
though, the red
>>>>>>> halt circle is very massive still ....
>>>>>>>=20
>>>>>>> All the best and Cheers
>>>>>>>=20
>>>>>>> Andy
>>>>>>>=20
>>>>>>> On 21 November 2014 06:38, Johs Ensby <johs@b2w.com> wrote:
>>>>>>>=20
>>>>>>>> All,
>>>>>>>>=20
>>>>>>>> - "Data where you need it=E2=80=9D
>>>>>>>> or
>>>>>>>> - =E2=80=9CLive data where you need it"
>>>>>>>>=20
>>>>>>>> to try an squeeze in the VALUE of the replication feature.
>>>>>>>> We would then cover
>>>>>>>> - the product category =E2=80=9Cdata=E2=80=9D
>>>>>>>> - the main feature =E2=80=9Cwhere=E2=80=9D (mobility across =
platforms, devices and
>>>>>>>> scale)
>>>>>>>> - the differentiator =E2=80=9Clive"
>>>>>>>>=20
>>>>>>>> Looking at the candidates:
>>>>>>>> - "Data where you need it"
>>>>>>>> - "Data wherever you need it"
>>>>>>>> - "Data everywhere=E2=80=9D
>>>>>>>>=20
>>>>>>>> I would argue that
>>>>>>>> =E2=80=9Cwherever" is a stronger, but longer version of =
=E2=80=9Cwhere=E2=80=9D, =E2=80=9Cwhere=E2=80=9D
>>>>>>>> sounds to me more precise, and you certainly don=E2=80=99t need =
data
>>>>>>>> =E2=80=9Ceverywhere=E2=80=9D, the =E2=80=9Cneed=E2=80=9D is =
important, it is what moves us from
>>>>>>>> =E2=80=9Ceverywhere=E2=80=9D to =E2=80=9Cwhere=E2=80=9D, the =
specific places
>>>>>>>>=20
>>>>>>>> The question remains who =E2=80=9Cyou=E2=80=9D are
>>>>>>>> I guess we are marketing the technology to developers, so the
>>>>>>>> developer (be it a system or biz developer) is the =E2=80=9Cyou=E2=
=80=9D.
>>>>>>>> The =E2=80=9Cyou=E2=80=9D has a challenge: providing data where =
she/he needs it =E2=80=94 and
>>>>>>>> that is what CouchDB is the solution to.
>>>>>>>>=20
>>>>>>>> Nick,
>>>>>>>> following my many negative responses to your logo proposals:
>>>>>>>> I find R6 a fresh direction that could be an evolution of the =
current
>>>>>>>> logo without just diminishing or cluttering it
>>>>>>>> - it keeps a symbol that could be a couch, but in a new form
>>>>>>>> - it retains the simplicity, and the red C could become the =
icon alone
>>>>>>>>=20
>>>>>>>> - Johs
>>>>>>>>=20
>>>>>>>>=20
>>>>>>>>=20
>>>>>>>>> On 20 Nov 2014, at 21:32, Nick Pavlica <linicks@gmail.com> =
wrote:
>>>>>>>>>=20
>>>>>>>>> All,
>>>>>>>>> The slogan, "Data(,) wherever you need it", does summarize =
CouchDB
>>>>>>>>> and the surrounding community quite effectively.  I would like =
to
>>>>>>>>> add a
>>>>>>>> couple
>>>>>>>>> of options that are a little more succinct to the mix.
>>>>>>>>>=20
>>>>>>>>> - "Data where you need it"
>>>>>>>>> - "Data Everywhere"
>>>>>>>>>=20
>>>>>>>>> I have created a sample board with some of the updated logos =
that
>>>>>>>>> I've
>>>>>>>> been
>>>>>>>>> working on that use these potential mottos.
>>>>>>>>>=20
>>>>>>>>>=20
>>>>>>>>=20
>>>>>>> =
https://www.dropbox.com/s/2rz0iwlbqm4j1jn/couchdb_concept_art_16.pd
>>>>>>> f?d
>>>>>>>> l=3D0
>>>>>>>>=20
>>>>>>> =
<https://www.dropbox.com/s/2rz0iwlbqm4j1jn/couchdb_concept_art_16.p
>>>>>>> df?
>>>>>>>> dl=3D0
>>>>>>>>>=20
>>>>>>>>>=20
>>>>>>>>> I hope this helps cement some of the ideas that have been =
presented
>>>>>>>>> thus far.
>>>>>>>>>=20
>>>>>>>>> Regards!
>>>>>>>>> -- Nick Pavlica
>>>>>>>>>=20
>>>>>>>>>=20
>>>>>>>>> On Thu Nov 20 2014 at 9:59:07 AM Joan Touzet =
<wohali@apache.org
>>>>>>> <mailto:
>>>>>>>> wohali@apache.org>> wrote:
>>>>>>>>>=20
>>>>>>>>>> +1 to "Data, wherever you need it." though I think I prefer =
it with
>>>>>>>>>> +the
>>>>>>>>>> comma.
>>>>>>>>>>=20
>>>>>>>>>> ----- Original Message -----
>>>>>>>>>> From: "Jan Lehnardt" <jan@apache.org <mailto:jan@apache.org>>
>>>>>>>>>> To: marketing@couchdb.apache.org
>>>>>>>>>> <mailto:marketing@couchdb.apache.org>
>>>>>>>>>> Sent: Thursday, November 20, 2014 5:25:39 PM
>>>>>>>>>> Subject: Re: New motto?
>>>>>>>>>>=20
>>>>>>>>>>=20
>>>>>>>>>>> On 20 Nov 2014, at 16:24 , Mike Broberg <mbroberg@us.ibm.com
>>>>>>> <mailto:
>>>>>>>> mbroberg@us.ibm.com>> wrote:
>>>>>>>>>>>=20
>>>>>>>>>>> Just some ideas -- if only to kick this thread back up when =
people
>>>>>>>>>>> have
>>>>>>>>>> returned from Apachecon Europe :P
>>>>>>>>>>> - Data that moves
>>>>>>>>>>> (from a short doc that Diana Thayer wrote:
>>>>>>>>>>> http://docs.cloudant.com/ <
>>>>>>>> http://docs.cloudant.com/>
>>>>>>>>>> guides/moving-clusters.html)
>>>>>>>>>>> - Data, with all the right moves
>>>>>>>>>>> - Set your data in motion
>>>>>>>>>>> - The freedom to move
>>>>>>>>>>> (a basic human right: https://en.wikipedia.org/wiki/ <
>>>>>>>> https://en.wikipedia.org/wiki/>
>>>>>>>>>> Human_rights#Freedom_of_movement)
>>>>>>>>>>> - Data that moves. Data that's freed.
>>>>>>>>>>> - Your data, wherever you need it
>>>>>>>>>>=20
>>>>>>>>>> Funny, on our way to ApacheCon EU last Saturday, Noah and I =
came up
>>>>>>>>>> with
>>>>>>>>>>=20
>>>>>>>>>> =E2=80=9CData wherever you need it.=E2=80=9D =E2=80=94 which =
I still think is succinct,
>>>>>>>>>> neat, captures both the mobile and the big-data case, isn=E2=80=
=99t too
>>>>>>>>>> convoluted and totally memorable.
>>>>>>>>>>=20
>>>>>>>>>> Sleeping on this a couple of nights, I really like it :)
>>>>>>>>>>=20
>>>>>>>>>> CouchDB
>>>>>>>>>> Data wherever you need it.
>>>>>>>>>>=20
>>>>>>>>>> Best
>>>>>>>>>> Jan
>>>>>>>>>> --
>>>>>>>>=20
>>>>>>>>=20
>>>>>>>=20
>>>>>>>=20
>>>>>>> --
>>>>>>> Andy Wenk
>>>>>>> Hamburg - Germany
>>>>>>> RockIt!
>>>>>>>=20
>>>>>>> GPG fingerprint: C044 8322 9E12 1483 4FEC 9452 B65D 6BE3 9ED3 =
9588
>>>>>>>=20
>>>>>>> https://people.apache.org/keys/committer/andywenk.asc
>>>>>=20
>>>>=20
>>>>=20
>>>>=20
>>>> --
>>>> Noah Slater
>>>> https://twitter.com/nslater
>>>=20
>>=20
>=20
>=20
>=20
> --=20
> Noah Slater
> https://twitter.com/nslater


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