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From: Nick Pavlica <linicks@gmail.com>
Date: Sun, 09 Nov 2014 13:58:56 +0000
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 <CAOuYVCx9YxcVoU45s2ft3GjEJx_y=mQHPzXR8iCHgUsRMmd_bQ@mail.gmail.com>
Subject: Re: New motto?
To: marketing@couchdb.apache.org
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Sorry,  "CouchDB - With Barriers" was supposed to be "CouchDB - Without
Barriers".

On Sun Nov 09 2014 at 6:37:47 AM Nick Pavlica <linicks@gmail.com> wrote:

> All,
>
> When reading this portion of Johs message a particular phrase stuck out:
>
> " CouchDB break the sound barrier and reach the big audience."
>
> In my opinion, the idea that CouchDB "breaks barriers" evokes a positive
> emotion, and subtly describes some of the unique attributes CouchDB.   A
> motto based around it may be worth exploring.
>
> Examples:
>   CouchDB - Breaks Barriers
>   CouchDB - Breaking Barriers
>   CouchDB - With Barriers
>   ---- Others -----
>
> Regards!
> -- Nick Pavlica
>
>
>
> On Sun Nov 09 2014 at 12:29:30 AM Johs Ensby <johs@b2w.com> wrote:
>
>> Joan and Noah,
>> thanks for straightening out the =E2=80=9Cone word slogan=E2=80=9D issue=
 for me.
>>
>> And thanks for the video, it=E2=80=99s a great one!
>> Simon Sinek also makes a good introduction to Jeff Moore=E2=80=99s over =
20 year
>> old book which is still the bible of hightech marketing.
>> http://en.wikipedia.org/wiki/Crossing_the_Chasm
>> That book BTW has a recipe for doing an elevator pitch that I have used =
a
>> lot.
>>
>> If the chase for the motto fails, I would recommend an attempt to make a=
n
>> elevator pitch according to Moore=E2=80=99s recipe.
>>
>> I support very much the visionary =E2=80=9Cwhy=E2=80=9D with an emotiona=
l rather than
>> rational appeal.
>> The message content and how it APPEALS to the target group is the clue.
>>
>> Defining the target group might help. There are many target groups that
>> don=E2=80=99t find the same things appealing.
>> Just imaging communicating to
>> the head of technology in a huge corporation
>> the teenage web developer that is on the brink of mastering html5 is
>> looking for an all-in-one platform
>> the mid-career IT professional trying to make some choices on what to
>> invest time in to secure an interesting job for the next 10 years
>> the entrepreneur that just got great support for a prototype and wants t=
o
>> conquer the world, now that he/she has the funding for it
>>
>> I deliberately omitted the CouchDB enthusiasts, since they are onboard
>> anyway, their only concern is that CouchDB break the sound barrier and
>> reach the big audience.
>>
>> Should we try to define a =E2=80=9Cpersona=E2=80=9D that could represent=
 the audience
>> that we need to get onboard the CouchDB movement to =E2=80=9Ccross the c=
hasm=E2=80=9D?
>> I would think that what is lacking is a steady stream of success cases
>> where the unique strength of easy replication is demonstrated.
>> Who are the people that would make CouchDB acceptable to the early
>> majority?
>>
>> Johs
>>
>> > On 08 Nov 2014, at 19:24, Joan Touzet <wohali@apache.org> wrote:
>> >
>> > Just to state that I'm not proposing "liberate" and that I don't
>> > have any solid proposals to provide. I think Johs responded to me
>> > when he meant to respond to Noah. :)
>> >
>> > I don't have any particularly strong feelings one way or another.
>> > I do feel a responsibility to provide references to historical and
>> > sociological context of terms we're considering, however, and will
>> > strive to fill in the gaps where I see them.
>> >
>> > -Joan
>> >
>> > ----- Original Message -----
>> > From: "Noah Slater" <nslater@apache.org>
>> > To: marketing@couchdb.apache.org
>> > Sent: Saturday, November 8, 2014 12:33:07 PM
>> > Subject: Re: New motto?
>> >
>> > I don't think we need a one word slogan. Not sure if anybody actually
>> > suggested that.
>> >
>> > I also don't think "Freedom" or "Liberty" should be the words we use.
>> > I very specifically thought that "liberate" was the word we ought to
>> > use because it describes what Couch lets you do. It lets you liberate
>> > your data. That can mean so many things, from being able to filter it
>> > and transform it, through to being able to move it between locations,
>> > and keep everything in sync.
>> >
>> > Note. I don't think our slogan should just be "Liberate". But that our
>> > slogan could be something like "CouchDB. Liberate your data." The key
>> > here is that we're describing what you'll be able to do with your data
>> > by using our sync protocol.
>> >
>> > Please watch this video on "Start With Why" by Simon Sinek:
>> >
>> > http://www.youtube.com/watch?v=3DsioZd3AxmnE
>> >
>> > It will help you understand why I think we have to reach higher than
>> > sync/replication. We need to communicate WHY we're building a sync
>> > protocol. Like, why is it even important? Why are we all here?
>> >
>> > If we can communicate that, our brand and our messaging will be so
>> > much more powerful. We'll attract people EMOTIONALLY. People who feel
>> > like they belong because they share our goals/values.
>> >
>> > Why is the sync protocol important to you? (Yes you, reading this
>> > email.) What's the VALUE? What motivates you to contribute to CouchDB
>> > by participating on this list? What does the sync protocol get you?
>> > What is it enabling for you?
>> >
>> > Open invitation to answer this...
>> >
>> > On 8 November 2014 06:39, Johs Ensby <johs@b2w.com> wrote:
>> >> Joan,
>> >> =E2=80=9CLiberate=E2=80=9D has the right mixture of connotations and =
meanings for most
>> of us, I guess, but related to CouchDB, no, it=E2=80=99s so grand that i=
t won=E2=80=99t
>> stick.
>> >> Imagine a car manufacturer calling their new model =E2=80=9CLiberate=
=E2=80=9D or
>> =E2=80=9CLiberation=E2=80=9D. Or the creator of a new parfume. Or a a po=
litical campaign.
>> >> It would work, but the word is just to grand and important to most
>> people to associate with a car, parfume, political candidate or a databa=
se.
>> >> This is reaching faaaar to high. You will just borrow a small piece o=
f
>> the words mental space in people=E2=80=99s heads and have to explain it =
again and
>> again.
>> >>
>> >> I have seen presentations where =E2=80=9CRelax=E2=80=9D is used very =
effectively to
>> explain CouchDB benefits.
>> >> The logo (which is brilliant, who created that??) says =E2=80=9CRelax=
=E2=80=9D.
>> >> This is the part of CouchDB communications that is working really,
>> really well.
>> >>
>> >> It is almost impossible to find a one-word slogan, you need to make a
>> phrase to give it a uniqueness. However CouchDB, with the logo + =E2=80=
=9CRelax=E2=80=9D
>> has built a cool message in a stressful world of too many busy bodies
>> trying to oversell theirs stuff.
>> >>
>> >> My advice is:
>> >> Call it a day and be happy that the chase for a new slogan verified
>> that it is very hard to find something that works better for CouchDB the=
n
>> =E2=80=9CRelax=E2=80=9D.
>> >> Johs:)
>> >>
>> >>
>> >>> On 07 Nov 2014, at 16:56, Noah Slater <nslater@apache.org> wrote:
>> >>>
>> >>> What do others thing about using this word? "Liberate"? I think it h=
as
>> >>> the right mixture of connotations and meanings
>> >>
>> >
>> >
>> >
>> > --
>> > Noah Slater
>> > https://twitter.com/nslater
>>
>>

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