Mailing-List: contact marketing-help@couchdb.apache.org; run by ezmlm
Precedence: bulk
Reply-To: marketing@couchdb.apache.org
Received-SPF: pass (nike.apache.org: domain of johs@b2w.com designates
 209.85.212.171 as permitted sender)
From: Johs Ensby <johs@b2w.com>
Content-Type: multipart/alternative;
 boundary="Apple-Mail=_245598A1-5419-4B18-BBDC-A4FF9C5F6832"
Message-Id: <5DEDA0AD-DFB0-410B-A6F1-3E422138C193@b2w.com>
Mime-Version: 1.0 (Mac OS X Mail 8.0 \(1990.1\))
Subject: Re: New motto?
Date: Sat, 8 Nov 2014 06:39:30 +0100
References: 
 <CAPaJBx5ky53A_nTsOTyCmfbv=VUF6eU3sXsLkdcYsLthMCMoAA@mail.gmail.com>
 <28932212.507.1415227819283.JavaMail.joant@Joans-MacBook-Pro.local>
 <CAPaJBx7=-iSdYityTiW8dErf8ss1xcwQKa2H_vuQakvHBqn_xA@mail.gmail.com>
To: marketing@couchdb.apache.org
In-Reply-To: 
 <CAPaJBx7=-iSdYityTiW8dErf8ss1xcwQKa2H_vuQakvHBqn_xA@mail.gmail.com>

--Apple-Mail=_245598A1-5419-4B18-BBDC-A4FF9C5F6832
Content-Transfer-Encoding: quoted-printable
Content-Type: text/plain;
	charset=utf-8

Joan,
=E2=80=9CLiberate=E2=80=9D has the right mixture of connotations and =
meanings for most of us, I guess, but related to CouchDB, no, it=E2=80=99s=
 so grand that it won=E2=80=99t stick.
Imagine a car manufacturer calling their new model =E2=80=9CLiberate=E2=80=
=9D or =E2=80=9CLiberation=E2=80=9D. Or the creator of a new parfume. Or =
a a political campaign.
It would work, but the word is just to grand and important to most =
people to associate with a car, parfume, political candidate or a =
database.
This is reaching faaaar to high. You will just borrow a small piece of =
the words mental space in people=E2=80=99s heads and have to explain it =
again and again.

I have seen presentations where =E2=80=9CRelax=E2=80=9D is used very =
effectively to explain CouchDB benefits.
The logo (which is brilliant, who created that??) says =E2=80=9CRelax=E2=80=
=9D.
This is the part of CouchDB communications that is working really, =
really well.

It is almost impossible to find a one-word slogan, you need to make a =
phrase to give it a uniqueness. However CouchDB, with the logo + =
=E2=80=9CRelax=E2=80=9D has built a cool message in a stressful world of =
too many busy bodies trying to oversell theirs stuff.=20

My advice is:
Call it a day and be happy that the chase for a new slogan verified that =
it is very hard to find something that works better for CouchDB then =
=E2=80=9CRelax=E2=80=9D.
Johs:)


> On 07 Nov 2014, at 16:56, Noah Slater <nslater@apache.org> wrote:
>=20
> What do others thing about using this word? "Liberate"? I think it has
> the right mixture of connotations and meanings


--Apple-Mail=_245598A1-5419-4B18-BBDC-A4FF9C5F6832--