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From: Johs Ensby <johs@b2w.com>
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Subject: Re: New motto?
Date: Fri, 21 Nov 2014 06:38:12 +0100
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All,

- "Data where you need it=E2=80=9D
or
- =E2=80=9CLive data where you need it"

to try an squeeze in the VALUE of the replication feature.
We would then cover
- the product category =E2=80=9Cdata=E2=80=9D
- the main feature =E2=80=9Cwhere=E2=80=9D (mobility across platforms, =
devices and scale)
- the differentiator =E2=80=9Clive"

Looking at the candidates:
- "Data where you need it"
- "Data wherever you need it"
- "Data everywhere=E2=80=9D

I would argue that
=E2=80=9Cwherever" is a stronger, but longer version of =E2=80=9Cwhere=E2=80=
=9D,=20
=E2=80=9Cwhere=E2=80=9D sounds to me more precise, and you certainly =
don=E2=80=99t need data =E2=80=9Ceverywhere=E2=80=9D,=20
the =E2=80=9Cneed=E2=80=9D is important, it is what moves us from =
=E2=80=9Ceverywhere=E2=80=9D to =E2=80=9Cwhere=E2=80=9D, the specific =
places

The question remains who =E2=80=9Cyou=E2=80=9D are
I guess we are marketing the technology to developers, so the developer =
(be it a system or biz developer) is the =E2=80=9Cyou=E2=80=9D.
The =E2=80=9Cyou=E2=80=9D has a challenge: providing data where she/he =
needs it =E2=80=94 and that is what CouchDB is the solution to.

Nick,
following my many negative responses to your logo proposals:
I find R6 a fresh direction that could be an evolution of the current =
logo without just diminishing or cluttering it
- it keeps a symbol that could be a couch, but in a new form
- it retains the simplicity, and the red C could become the icon alone

- Johs


> On 20 Nov 2014, at 21:32, Nick Pavlica <linicks@gmail.com> wrote:
>=20
> All,
>  The slogan, "Data(,) wherever you need it", does summarize CouchDB =
and
> the surrounding community quite effectively.  I would like to add a =
couple
> of options that are a little more succinct to the mix.
>=20
>  - "Data where you need it"
>  - "Data Everywhere"
>=20
> I have created a sample board with some of the updated logos that I've =
been
> working on that use these potential mottos.
>=20
> =
https://www.dropbox.com/s/2rz0iwlbqm4j1jn/couchdb_concept_art_16.pdf?dl=3D=
0 =
<https://www.dropbox.com/s/2rz0iwlbqm4j1jn/couchdb_concept_art_16.pdf?dl=3D=
0>
>=20
> I hope this helps cement some of the ideas that have been presented =
thus
> far.
>=20
> Regards!
> -- Nick Pavlica
>=20
>=20
> On Thu Nov 20 2014 at 9:59:07 AM Joan Touzet <wohali@apache.org =
<mailto:wohali@apache.org>> wrote:
>=20
>> +1 to "Data, wherever you need it." though I think I prefer it with =
the
>> comma.
>>=20
>> ----- Original Message -----
>> From: "Jan Lehnardt" <jan@apache.org <mailto:jan@apache.org>>
>> To: marketing@couchdb.apache.org =
<mailto:marketing@couchdb.apache.org>
>> Sent: Thursday, November 20, 2014 5:25:39 PM
>> Subject: Re: New motto?
>>=20
>>=20
>>> On 20 Nov 2014, at 16:24 , Mike Broberg <mbroberg@us.ibm.com =
<mailto:mbroberg@us.ibm.com>> wrote:
>>>=20
>>> Just some ideas -- if only to kick this thread back up when people =
have
>> returned from Apachecon Europe :P
>>> - Data that moves
>>> (from a short doc that Diana Thayer wrote: http://docs.cloudant.com/ =
<http://docs.cloudant.com/>
>> guides/moving-clusters.html)
>>> - Data, with all the right moves
>>> - Set your data in motion
>>> - The freedom to move
>>> (a basic human right: https://en.wikipedia.org/wiki/ =
<https://en.wikipedia.org/wiki/>
>> Human_rights#Freedom_of_movement)
>>> - Data that moves. Data that's freed.
>>> - Your data, wherever you need it
>>=20
>> Funny, on our way to ApacheCon EU last Saturday, Noah and I came up =
with
>>=20
>> =E2=80=9CData wherever you need it.=E2=80=9D =E2=80=94 which I still =
think is succinct, neat,
>> captures both the mobile and the big-data case, isn=E2=80=99t too =
convoluted and
>> totally memorable.
>>=20
>> Sleeping on this a couple of nights, I really like it :)
>>=20
>>    CouchDB
>>    Data wherever you need it.
>>=20
>> Best
>> Jan
>> --


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