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From Lynnette Nolan <lno...@us.ibm.com>
Subject Re: CouchDB 2.0 Media Intro/Pitch
Date Wed, 12 Nov 2014 20:37:13 GMT
All good questions, Andy! Responses below:

1) All set — I made the link change within the pitch draft.
2) The media targets will be tech reporters we reached out to regarding
Cloudant Local (our new on-prem offering). So they'll be interested in both
technical aspects as well as higher level topics like how CouchDB 2.0 fits
in the broader ecosystem, and the state of the community.
3) Different reporters have different interests and angles; once we start
seeing interest and securing briefings, I'll send along a briefing doc to
whoever will be participating in the interview. This will cover information
specific to the reporter: past relevant coverage, general interests, etc...
In these briefing books, I'll also include talking points.
4) Once I hear back from reporters, I'll loop in with the community members
who have expressed interest in participating in interviews. The interviews
would take place on the phone, at a time that works best for community
members and the reporter (I'll take care of facilitating all this
coordination via email).

The questions you've posed to the entire distribution list are a good start
for getting on the same page with messaging. Once answers to those
questions firm up, we can use them as the basis of talking points.

To clarify the good point you make about confusion with introductions: In
the pitch, I aim to introduce a few community members from the community to
the reporter so it's clear that this is a pitch and introduction to the
CouchDB community, not a release from Cloudant. Then, I refer back to those
introductions to let the reporter know they can follow-up with you (and
start building relationships) and also hear from other community members. I
can clean up the language a bit to make that clearer.

Also, Jan is aware and I've CCd Lena here to make sure she is as well!

Do these answers help? Let me know if I left anything unanswered. Do you
(the community) feel comfortable with these pitches going out by tomorrow
morning?

Thanks,
Lynnette



Lynnette Nolan
Marketing Communications & PR Specialist
Cloudant, an IBM Company
                                                                                        
                                                                                        
                                                                                        
 Mobile: (781)775-0579                                                     200 State St 
 E-mail: lnolan@us.ibm.com                                             Boston, MA 02109 
 Find me on:                                                              United States 
                                                                                        






From:	Andy Wenk <andywenk@apache.org>
To:	"marketing@couchdb.apache.org" <marketing@couchdb.apache.org>,
            Lynnette Nolan/Cambridge/IBM@IBMUS,
Date:	11/12/2014 03:20 PM
Subject:	Re: CouchDB 2.0 Media Intro/Pitch



Hi Lynnette,

first of all, please use this link
http://blog.couchdb.org/2014/02/24/cloudant-and-ibm-our-commitment-to-apache-couchdb/

for [4] in your mailing. The one you use refers to the old blog. We have
moved everything to blog.couchdb.org. Thank you :)

I am in for being a contact person.

Well, I have the following questions to you:

* who is the audience you are writing to? Are the reporters mainly
interested in the technical aspects of the developer preview?
* what kind of questions can we expect?
* what is the way to get in touch with us? I personally will only be able
to respond to emails during daytime because I have a full time job where I
am not able to make phoners
* is there a guide what we tell the reporters? I mean we SHOULD all say the
same :)

Questions to the whole marketing team:

* do we have any documents about the developer preview?
* what is the consensus of what we say about the developer preview?
* what is the target of the developer preview?
* what is possible with the developer preview and what isn't?
* do we have any material regarding CouchDB 2.0?
* do we have a schedule when beta and finally release of CouchDB 2.0 will
be?
* what is the consensus of what we say about CouchDB 2.0?

The last two point may be clarified in the talks Jan and Joan will give at
ApacheCon. But naturally, I don't have the slides.

We have discussed earlier, that CouchDB 2.0 is really a big thing. That
means, if we suck in communication to the press and also to all interested
people, we miss a very big chance to move CouchDB to the big players in the
NoSQL database field. And Cloudant will also miss a lot. Recently, we are
in the middle of preparing everything but to be honest, I have no idea
where we stand with all the parts of CouchDB. This is a list of these parts
with no expectation to be complete:

* code base
* documentation
* Fauxton
* build system (_setup)
* running as a single node

I would like to have consolidated information about all these and the
missing points because I think it is really important to answer upcoming
questions adequately. It does not make sense to work marketing wise without
any clue what we want to say and what we want to transport. So we can break
everything down to:

Why is CouchDB 2.0 the BIG THING?

The answer should be one sentence.

DISCLAIMER: My daily job and also the organisation of the CouchDB Day 2015
in Hamburg takes nearly all the spare time I have. So if all, many or some
of these points above are clear or are documented somewhere, I apologise to
not know about. If not, I would be happy to help documenting everything in
a place where everybody can contribute to. And this should be
https://cwiki.apache.org/confluence/display/COUCHDB.

That said, I am really not blocking the mailing you want to send Lynnette.
I highly appreciate it and am very thankful. To be able to answer the
upcoming questions adequately and to hit the nail on the head for the big
CouchDB 2.0 release, we really should answer my questions above very soon.

Lynnette, in the last paragraph you are writing:

"Lena, Andy, and Noah would be happy to introduce you to members of the
CouchDB community, including VP of Apache CouchDB Jan Lehnardt. Please let
us know if you’d like to find a time to connect with Jan and the CouchDB
community."

In the first sentence you speak about introducing Lena, Andy and Noah. But
in the second sentence you ask the reporters if they would like to connect
with Jan. I find that a bit confusing or in tech speak - orthogonal :)

Please make sure that Lena and Jan are also aware of this mailing.

I am looking forward to replies from all of you.

Thanks many times and

Cheers

Andy


On 12 November 2014 18:42, Mike Broberg <mbroberg@us.ibm.com> wrote:

> Thanks, Lynnette! Looks like your note went through properly ;-) --Mike
> --
> Mike Broberg | IBM Cloudant | 200 State Street, Boston, MA 02109 |
> mbroberg@us.ibm.com | (617) 299-1409 Google Voice
> --
>
> [image: Inactive hide details for Lynnette Nolan---11/12/2014 12:40:02
> PM---Hey Andy, Thanks! And yes, we can definitely wait for your]Lynnette
> Nolan---11/12/2014 12:40:02 PM---Hey Andy, Thanks! And yes, we can
> definitely wait for your questions before sending
>
> From: Lynnette Nolan/Cambridge/IBM@IBMUS
> To: "Andy Wenk" <andywenk@apache.org>
> Cc: marketing@couchdb.apache.org
> Date: 11/12/2014 12:40 PM
> Subject: Re: CouchDB 2.0 Media Intro/Pitch
> ------------------------------
>
>
>
> Hey Andy,
>
> Thanks! And yes, we can definitely wait for your questions before sending
> out. That will also give the rest of the community a chance to comment in
> the meantime.
>
> It would be great to get these emails out no later than tomorrow morning
> US Eastern time.
>
> Thanks,
> Lynnette
>
>
>
> * Lynnette Nolan*
> Marketing Communications & PR Specialist
> Cloudant, an IBM Company
> ------------------------------
> *Mobile:* (781)775-0579
> * E-mail:* *lnolan@us.ibm.com* <lnolan@us.ibm.com>
> * Find me on:*  <http://linkedin.com/in/lynnettenolan/>
> <https://twitter.com/NettyNol>
> 200 State St
> Boston, MA 02109
> United States
>
>
>
> Andy Wenk ---11/12/2014 12:06:50 PM---Hi Lynnette, thanks a lot for
> writing this an your efforts. That's really awesome! And
>
> From: Andy Wenk <andywenk@apache.org>
> To: Lynnette Nolan/Cambridge/IBM@IBMUS, "marketing@couchdb.apache.org" <
> marketing@couchdb.apache.org>,
> Date: 11/12/2014 12:06 PM
> Subject: Re: CouchDB 2.0 Media Intro/Pitch
> ------------------------------
>
>
>
> Hi Lynnette,
>
> thanks a lot for writing this an your efforts. That's really awesome! And
> ... warm welcome to the CouchDB community.
>
> As I have written before - I have not seen this before. Unfortunately I
> have an important appointment starting in the next 10 minutes. So as
there
> is my name also in the email, I would really like to ask you to wait some
> hours till I am back. I do have some questions ...
>
> Again - this is awesome and I really don't want to block it.
>
> Till later
>
> Cheers
>
> Andy
>
> On 12 November 2014 17:52, Lynnette Nolan <*lnolan@us.ibm.com*
> <lnolan@us.ibm.com>> wrote:
>
>    Hi Andy,
>
>    Sorry for any confusion! I was preparing to send the pitch out to run
>    it by the community, and should have included some more details in my
>    original email. The pitch is pasted below (we've plugged some place
holder
>    names in, but I can add or remove as needed).
>
>    In advance of the announcement, we planned on reaching out to
>    reporters that we (Cloudant) have existing relationships with to offer
them
>    interviews with Apache community members to talk about the CouchDB 2.0
>    release. We pre-pitch so that reporters have the opportunity to get
their
>    quotes and stories together so they can publish as soon after the
>    announcement as possible.
>
>    The pitch would come from me, and would be an introduction to members
>    of the community (whoever is interested in being copied/speaking with
>    media).
>
>    Please let me know if you have any questions.
>
>    Thanks,
>    Lynnette
>
> * SUBJ: Apache CouchDB 2.0 beta annc. Nov 17*
>
>
>    Hi __________,
>
>
>    I was recently in touch about Cloudant Local, a new on-premises DBaaS
>    solution from IBM Cloudant. Now, I’d like to introduce you to Noah
Slater,
>    Lena Reinhard, and Andy Wenk, our friends at the Apache CouchDB™
project.
>
>
>
>    On November 17 at ApacheCon Europe, the CouchDB community will
>    announce a developer preview release of CouchDB 2.0. The beta software
adds
>    improved database server clustering to the open source NoSQL database,
>    making it easier to replicate data across different infrastructure and
>    synchronize changes to multiple copies of that data at large scale.
>
>
>    As Cloudant has grown as a company, so has our commitment to Apache
>    CouchDB [1], [2], [3]. Now, as part of IBM, we plan to grow that
commitment
>    further [4], as CouchDB-style database replication becomes a key piece
of
>    IBM’s cloud data management strategy [5].
>
>
>    Lena, Andy, and Noah would be happy to introduce you to members of the
>    CouchDB community, including VP of Apache CouchDB Jan Lehnardt. Please
let
>    us know if you’d like to find a time to connect with Jan and the
CouchDB
>    community.
>
>
>    Thanks,
>    Lynnette
>
>
>    [1] *https://cloudant.com/blog/the-future-of-couchdb/*
>    <https://cloudant.com/blog/the-future-of-couchdb/>
>    [2]
>
*https://cloudant.com/blog/update-from-nebraska-the-cloudant-couchdb-merger/*

>    <
https://cloudant.com/blog/update-from-nebraska-the-cloudant-couchdb-merger/
>
>    [3]
>
*https://cloudant.com/press-releases/cloudant-contributes-database-scalability-and-fault-tolerance-framework-to-apache-couchdb/*

>    <
https://cloudant.com/press-releases/cloudant-contributes-database-scalability-and-fault-tolerance-framework-to-apache-couchdb/
>
>    [4]
>
*https://blogs.apache.org/couchdb/entry/cloudant_and_ibm_our_commitment*
>    <
https://blogs.apache.org/couchdb/entry/cloudant_and_ibm_our_commitment>
>
>
>    [5]
>
*http://www.informationweek.com/big-data/software-platforms/ibm-cloudant-will-power-local-data-centers-apple-apps/d/d-id/1316965*

>    <
http://www.informationweek.com/big-data/software-platforms/ibm-cloudant-will-power-local-data-centers-apple-apps/d/d-id/1316965
>
>
>
>
> * Lynnette Nolan*
>    Marketing Communications & PR Specialist
>    Cloudant, an IBM Company
>
>
>
>  ------------------------------
> *Mobile:* (781)775-0579
> * E-mail:* *lnolan@us.ibm.com* <lnolan@us.ibm.com>
> * Find me on:*  <http://linkedin.com/in/lynnettenolan/>
> <https://twitter.com/NettyNol>
> 200 State St
> Boston, MA 02109
> United States
>
>
>
>
>    Andy Wenk ---11/12/2014 11:38:30 AM---Hi Lynnette, erm I have the
>    feeling that I miss something here. What is this? Has this
>
>    From: Andy Wenk <*andywenk@apache.org* <andywenk@apache.org>>
>    To: "*marketing@couchdb.apache.org* <marketing@couchdb.apache.org>" <
>    *marketing@couchdb.apache.org* <marketing@couchdb.apache.org>>,
>    Date: 11/12/2014 11:38 AM
>    Subject: Re: CouchDB 2.0 Media Intro/Pitch
>    ------------------------------
>
>
>
>
>    Hi Lynnette,
>
>    erm I have the feeling that I miss something here. What is this? Has
>    this
>    been discussed here or with the community? Is this a paper? I am
>    totally
>    blind here ...
>
>    Before anything will be sent out in the name of Apache CouchDB
>    community, I
>    would really like to see what you are sending.
>
>    Thanks for a quick clarification.
>
>    Cheers
>
>    Andy
>
>
>    On 12 November 2014 17:26, Lynnette Nolan <*lynnette@cloudant.com*
>    <lynnette@cloudant.com>> wrote:
>
>    > Hello,
>    >
>    >
>    > We've finalized the media pitch about the CouchDB 2.0 developer
>    preview
>    > announcement and should start sending that out to our targets today.
>    Please
>    > let me know if you're interested in being included in the
>    introduction and
>    > if you're up for speaking with interested reporters.
>    >
>    >
>    > Thanks,
>    > Lynnette
>    >
>    > --
>    > Lynnette Nolan
>    > Marketing Communications & PR Specialist
>    > Cloudant, an IBM Company
>    > 200 State St. Boston, MA 02109
>    >
>
>
>
>    --
>    Andy Wenk
>    Hamburg - Germany
>    RockIt!
>
>    GPG fingerprint: C044 8322 9E12 1483 4FEC 9452 B65D 6BE3 9ED3 9588
>
> *https://people.apache.org/keys/committer/andywenk.asc*
>    <https://people.apache.org/keys/committer/andywenk.asc>
>
>
>
>
>
> --
> Andy Wenk
> Hamburg - Germany
> RockIt!
>
> GPG fingerprint: C044 8322 9E12 1483 4FEC 9452 B65D 6BE3 9ED3 9588
>
> *https://people.apache.org/keys/committer/andywenk.asc*
> <https://people.apache.org/keys/committer/andywenk.asc>
>
>


--
Andy Wenk
Hamburg - Germany
RockIt!

GPG fingerprint: C044 8322 9E12 1483 4FEC 9452 B65D 6BE3 9ED3 9588

 https://people.apache.org/keys/committer/andywenk.asc
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