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From Lynnette Nolan <lno...@us.ibm.com>
Subject Re: CouchDB 2.0 Media Intro/Pitch
Date Thu, 13 Nov 2014 14:44:19 GMT
Hello,

Just a heads up that I'll soon begin pitching, and will be including Andy,
Lena and Noah on copy.

Thanks,
Lynnette



Lynnette Nolan
Marketing Communications & PR Specialist
Cloudant, an IBM Company
                                                                                        
                                                                                        
                                                                                        
 Mobile: (781)775-0579                                                     200 State St 
 E-mail: lnolan@us.ibm.com                                             Boston, MA 02109 
 Find me on:                                                              United States 
                                                                                        






From:	Lynnette Nolan/Cambridge/IBM@IBMUS
To:	marketing@couchdb.apache.org,
Cc:	Lena Reinhard <lena@thehoodiefirm.com>
Date:	11/12/2014 04:12 PM
Subject:	Re: CouchDB 2.0 Media Intro/Pitch



Thanks Andy!

I'll begin pitching tomorrow; if any one has questions or concerns in the
meantime, please let me know! And—If you'd like to be included on copy in
the intros, let me know as well. Otherwise, I'll keep you posted regarding
interest from press once the pitches are out.

Best,
Lynnette



Lynnette Nolan
Marketing Communications & PR Specialist
Cloudant, an IBM Company
                                                                                       
                                                                                       
                                                                                       
 Mobile: (781)775-0579                                                    200 State St 
 E-mail: lnolan@us.ibm.com                                            Boston, MA 02109 
 Find me on:                                                             United States 
                                                                                       




Andy Wenk ---11/12/2014 04:03:18 PM---Hi Lynnette, thanks a lot for your
answers. Yes, now I feel comfortable with sending the

From: Andy Wenk <andywenk@apache.org>
To: "marketing@couchdb.apache.org" <marketing@couchdb.apache.org>, Lynnette
Nolan/Cambridge/IBM@IBMUS,
Cc: Lena Reinhard <lena@thehoodiefirm.com>
Date: 11/12/2014 04:03 PM
Subject: Re: CouchDB 2.0 Media Intro/Pitch



Hi Lynnette,

thanks a lot for your answers. Yes, now I feel comfortable with sending the
mailing tomorrow morning :). It is now clear to me, that you are in the
lead with this activity (what is really awesome) and that you will get in
touch with us for coordinating the interviews.

To all marketing folks: we still need all these questions answered so that
we have a good catalogue of questions and answers. Please help. Do we need
a new thread at  dev@?

Thanks and all the best

Andy

On 12 November 2014 21:37, Lynnette Nolan <lnolan@us.ibm.com> wrote:

> All good questions, Andy! Responses below:
>
> 1) All set — I made the link change within the pitch draft.
> 2) The media targets will be tech reporters we reached out to regarding
> Cloudant Local (our new on-prem offering). So they'll be interested in
both
> technical aspects as well as higher level topics like how CouchDB 2.0
fits
> in the broader ecosystem, and the state of the community.
> 3) Different reporters have different interests and angles; once we start
> seeing interest and securing briefings, I'll send along a briefing doc to
> whoever will be participating in the interview. This will cover
information
> specific to the reporter: past relevant coverage, general interests,
etc...
> In these briefing books, I'll also include talking points.
> 4) Once I hear back from reporters, I'll loop in with the community
> members who have expressed interest in participating in interviews. The
> interviews would take place on the phone, at a time that works best for
> community members and the reporter (I'll take care of facilitating all
this
> coordination via email).
>
> The questions you've posed to the entire distribution list are a good
> start for getting on the same page with messaging. Once answers to those
> questions firm up, we can use them as the basis of talking points.
>
> To clarify the good point you make about confusion with introductions: In
> the pitch, I aim to introduce a few community members from the community
to
> the reporter so it's clear that this is a pitch and introduction to the
> CouchDB community, not a release from Cloudant. Then, I refer back to
those
> introductions to let the reporter know they can follow-up with you (and
> start building relationships) and also hear from other community members.
I
> can clean up the language a bit to make that clearer.
>
> Also, Jan is aware and I've CCd Lena here to make sure she is as well!
>
> Do these answers help? Let me know if I left anything unanswered. Do you
> (the community) feel comfortable with these pitches going out by tomorrow
> morning?
>
> Thanks,
> Lynnette
>
>
>
> *Lynnette Nolan*
> Marketing Communications & PR Specialist
> Cloudant, an IBM Company
> ------------------------------
> *Mobile:* (781)775-0579
> * E-mail:* *lnolan@us.ibm.com* <lnolan@us.ibm.com>
> * Find me on:*  <http://linkedin.com/in/lynnettenolan/>
> <https://twitter.com/NettyNol>
> 200 State St
> Boston, MA 02109
> United States
>
>
>
> [image: Inactive hide details for Andy Wenk ---11/12/2014 03:20:18
PM---Hi
> Lynnette, first of all, please use this link]Andy Wenk ---11/12/2014
> 03:20:18 PM---Hi Lynnette, first of all, please use this link
>
> From: Andy Wenk <andywenk@apache.org>
> To: "marketing@couchdb.apache.org" <marketing@couchdb.apache.org>,
> Lynnette Nolan/Cambridge/IBM@IBMUS,
> Date: 11/12/2014 03:20 PM
> Subject: Re: CouchDB 2.0 Media Intro/Pitch
> ------------------------------
>
>
>
> Hi Lynnette,
>
> first of all, please use this link
>
>
http://blog.couchdb.org/2014/02/24/cloudant-and-ibm-our-commitment-to-apache-couchdb/

> for [4] in your mailing. The one you use refers to the old blog. We have
> moved everything to blog.couchdb.org. Thank you :)
>
> I am in for being a contact person.
>
> Well, I have the following questions to you:
>
> * who is the audience you are writing to? Are the reporters mainly
> interested in the technical aspects of the developer preview?
> * what kind of questions can we expect?
> * what is the way to get in touch with us? I personally will only be able
> to respond to emails during daytime because I have a full time job where
I
> am not able to make phoners
> * is there a guide what we tell the reporters? I mean we SHOULD all say
the
> same :)
>
> Questions to the whole marketing team:
>
> * do we have any documents about the developer preview?
> * what is the consensus of what we say about the developer preview?
> * what is the target of the developer preview?
> * what is possible with the developer preview and what isn't?
> * do we have any material regarding CouchDB 2.0?
> * do we have a schedule when beta and finally release of CouchDB 2.0 will
> be?
> * what is the consensus of what we say about CouchDB 2.0?
>
> The last two point may be clarified in the talks Jan and Joan will give
at
> ApacheCon. But naturally, I don't have the slides.
>
> We have discussed earlier, that CouchDB 2.0 is really a big thing. That
> means, if we suck in communication to the press and also to all
interested
> people, we miss a very big chance to move CouchDB to the big players in
the
> NoSQL database field. And Cloudant will also miss a lot. Recently, we are
> in the middle of preparing everything but to be honest, I have no idea
> where we stand with all the parts of CouchDB. This is a list of these
parts
> with no expectation to be complete:
>
> * code base
> * documentation
> * Fauxton
> * build system (_setup)
> * running as a single node
>
> I would like to have consolidated information about all these and the
> missing points because I think it is really important to answer upcoming
> questions adequately. It does not make sense to work marketing wise
without
> any clue what we want to say and what we want to transport. So we can
break
> everything down to:
>
> Why is CouchDB 2.0 the BIG THING?
>
> The answer should be one sentence.
>
> DISCLAIMER: My daily job and also the organisation of the CouchDB Day
2015
> in Hamburg takes nearly all the spare time I have. So if all, many or
some
> of these points above are clear or are documented somewhere, I apologise
to
> not know about. If not, I would be happy to help documenting everything
in
> a place where everybody can contribute to. And this should be
> https://cwiki.apache.org/confluence/display/COUCHDB
> .
>
>
> That said, I am really not blocking the mailing you want to send
Lynnette.
> I highly appreciate it and am very thankful. To be able to answer the
> upcoming questions adequately and to hit the nail on the head for the big
> CouchDB 2.0 release, we really should answer my questions above very
soon.
>
> Lynnette, in the last paragraph you are writing:
>
> "Lena, Andy, and Noah would be happy to introduce you to members of the
> CouchDB community, including VP of Apache CouchDB Jan Lehnardt. Please
let
> us know if you’d like to find a time to connect with Jan and the CouchDB
> community."
>
> In the first sentence you speak about introducing Lena, Andy and Noah.
But
> in the second sentence you ask the reporters if they would like to
connect
> with Jan. I find that a bit confusing or in tech speak - orthogonal :)
>
> Please make sure that Lena and Jan are also aware of this mailing.
>
> I am looking forward to replies from all of you.
>
> Thanks many times and
>
> Cheers
>
> Andy
>
>
> On 12 November 2014 18:42, Mike Broberg <mbroberg@us.ibm.com> wrote:
>
> > Thanks, Lynnette! Looks like your note went through properly ;-) --Mike
> > --
> > Mike Broberg | IBM Cloudant | 200 State Street, Boston, MA 02109 |
> > mbroberg@us.ibm.com | (617) 299-1409 Google Voice
> > --
> >
> > [image: Inactive hide details for Lynnette Nolan---11/12/2014 12:40:02
> > PM---Hey Andy, Thanks! And yes, we can definitely wait for
your]Lynnette
> > Nolan---11/12/2014 12:40:02 PM---Hey Andy, Thanks! And yes, we can
> > definitely wait for your questions before sending
> >
> > From: Lynnette Nolan/Cambridge/IBM@IBMUS
> > To: "Andy Wenk" <andywenk@apache.org>
> > Cc: marketing@couchdb.apache.org
> > Date: 11/12/2014 12:40 PM
> > Subject: Re: CouchDB 2.0 Media Intro/Pitch
> > ------------------------------
> >
> >
> >
> > Hey Andy,
> >
> > Thanks! And yes, we can definitely wait for your questions before
sending
> > out. That will also give the rest of the community a chance to comment
in
> > the meantime.
> >
> > It would be great to get these emails out no later than tomorrow
morning
> > US Eastern time.
> >
> > Thanks,
> > Lynnette
> >
> >
> >
> > * Lynnette Nolan*
> > Marketing Communications & PR Specialist
> > Cloudant, an IBM Company
> > ------------------------------
> > *Mobile:* (781)775-0579
> > * E-mail:* *lnolan@us.ibm.com* <lnolan@us.ibm.com>
> > * Find me on:*  <http://linkedin.com/in/lynnettenolan/>
> > <https://twitter.com/NettyNol>
> > 200 State St
> > Boston, MA 02109
> > United States
> >
> >
> >
> > Andy Wenk ---11/12/2014 12:06:50 PM---Hi Lynnette, thanks a lot for
> > writing this an your efforts. That's really awesome! And
> >
> > From: Andy Wenk <andywenk@apache.org>
> > To: Lynnette Nolan/Cambridge/IBM@IBMUS, "marketing@couchdb.apache.org"
<
> > marketing@couchdb.apache.org>,
> > Date: 11/12/2014 12:06 PM
> > Subject: Re: CouchDB 2.0 Media Intro/Pitch
> > ------------------------------
> >
> >
> >
> > Hi Lynnette,
> >
> > thanks a lot for writing this an your efforts. That's really awesome!
And
> > ... warm welcome to the CouchDB community.
> >
> > As I have written before - I have not seen this before. Unfortunately I
> > have an important appointment starting in the next 10 minutes. So as
> there
> > is my name also in the email, I would really like to ask you to wait
some
> > hours till I am back. I do have some questions ...
> >
> > Again - this is awesome and I really don't want to block it.
> >
> > Till later
> >
> > Cheers
> >
> > Andy
> >
> > On 12 November 2014 17:52, Lynnette Nolan <*lnolan@us.ibm.com*
> > <lnolan@us.ibm.com>> wrote:
> >
> >    Hi Andy,
> >
> >    Sorry for any confusion! I was preparing to send the pitch out to
run
> >    it by the community, and should have included some more details in
my
> >    original email. The pitch is pasted below (we've plugged some place
> holder
> >    names in, but I can add or remove as needed).
> >
> >    In advance of the announcement, we planned on reaching out to
> >    reporters that we (Cloudant) have existing relationships with to
> offer them
> >    interviews with Apache community members to talk about the CouchDB
2.0
> >    release. We pre-pitch so that reporters have the opportunity to get
> their
> >    quotes and stories together so they can publish as soon after the
> >    announcement as possible.
> >
> >    The pitch would come from me, and would be an introduction to
members
> >    of the community (whoever is interested in being copied/speaking
with
> >    media).
> >
> >    Please let me know if you have any questions.
> >
> >    Thanks,
> >    Lynnette
> >
> > * SUBJ: Apache CouchDB 2.0 beta annc. Nov 17*
> >
> >
> >    Hi __________,
> >
> >
> >    I was recently in touch about Cloudant Local, a new on-premises
DBaaS
> >    solution from IBM Cloudant. Now, I’d like to introduce you to Noah
> Slater,
> >    Lena Reinhard, and Andy Wenk, our friends at the Apache CouchDB™
> project.
> >
> >
> >
> >    On November 17 at ApacheCon Europe, the CouchDB community will
> >    announce a developer preview release of CouchDB 2.0. The beta
> software adds
> >    improved database server clustering to the open source NoSQL
database,
> >    making it easier to replicate data across different infrastructure
and
> >    synchronize changes to multiple copies of that data at large scale.
> >
> >
> >    As Cloudant has grown as a company, so has our commitment to Apache
> >    CouchDB [1], [2], [3]. Now, as part of IBM, we plan to grow that
> commitment
> >    further [4], as CouchDB-style database replication becomes a key
> piece of
> >    IBM’s cloud data management strategy [5].
> >
> >
> >    Lena, Andy, and Noah would be happy to introduce you to members of
the
> >    CouchDB community, including VP of Apache CouchDB Jan Lehnardt.
> Please let
> >    us know if you’d like to find a time to connect with Jan and the
> CouchDB
> >    community.
> >
> >
> >    Thanks,
> >    Lynnette
> >
> >
> >    [1] *https://cloudant.com/blog/the-future-of-couchdb/*
> >    <https://cloudant.com/blog/the-future-of-couchdb/>
> >    [2]
> >    *
>
https://cloudant.com/blog/update-from-nebraska-the-cloudant-couchdb-merger/*

> >    <
>
https://cloudant.com/blog/update-from-nebraska-the-cloudant-couchdb-merger/
> >
> >    [3]
> >    *
>
https://cloudant.com/press-releases/cloudant-contributes-database-scalability-and-fault-tolerance-framework-to-apache-couchdb/*

> >    <
>
https://cloudant.com/press-releases/cloudant-contributes-database-scalability-and-fault-tolerance-framework-to-apache-couchdb/

> >
> >    [4]
> >    *
> https://blogs.apache.org/couchdb/entry/cloudant_and_ibm_our_commitment*
> >    <
> https://blogs.apache.org/couchdb/entry/cloudant_and_ibm_our_commitment>
> >
> >
> >    [5]
> >    *
>
http://www.informationweek.com/big-data/software-platforms/ibm-cloudant-will-power-local-data-centers-apple-apps/d/d-id/1316965*

> >    <
>
http://www.informationweek.com/big-data/software-platforms/ibm-cloudant-will-power-local-data-centers-apple-apps/d/d-id/1316965

> >
> >
> >
> >
> > * Lynnette Nolan*
> >    Marketing Communications & PR Specialist
> >    Cloudant, an IBM Company
> >
> >
> >
> >  ------------------------------
> > *Mobile:* (781)775-0579
> > * E-mail:* *lnolan@us.ibm.com* <lnolan@us.ibm.com>
> > * Find me on:*  <http://linkedin.com/in/lynnettenolan/>
> > <https://twitter.com/NettyNol>
> > 200 State St
> > Boston, MA 02109
> > United States
> >
> >
> >
> >
> >    Andy Wenk ---11/12/2014 11:38:30 AM---Hi Lynnette, erm I have the
> >    feeling that I miss something here. What is this? Has this
> >
> >    From: Andy Wenk <*andywenk@apache.org* <andywenk@apache.org>>
> >    To: "*marketing@couchdb.apache.org* <marketing@couchdb.apache.org>"
<
> >    *marketing@couchdb.apache.org* <marketing@couchdb.apache.org>>,
> >    Date: 11/12/2014 11:38 AM
> >    Subject: Re: CouchDB 2.0 Media Intro/Pitch
> >    ------------------------------
> >
> >
> >
> >
> >    Hi Lynnette,
> >
> >    erm I have the feeling that I miss something here. What is this? Has
> >    this
> >    been discussed here or with the community? Is this a paper? I am
> >    totally
> >    blind here ...
> >
> >    Before anything will be sent out in the name of Apache CouchDB
> >    community, I
> >    would really like to see what you are sending.
> >
> >    Thanks for a quick clarification.
> >
> >    Cheers
> >
> >    Andy
> >
> >
> >    On 12 November 2014 17:26, Lynnette Nolan <*lynnette@cloudant.com*
> >    <lynnette@cloudant.com>> wrote:
> >
> >    > Hello,
> >    >
> >    >
> >    > We've finalized the media pitch about the CouchDB 2.0 developer
> >    preview
> >    > announcement and should start sending that out to our targets
today.
> >    Please
> >    > let me know if you're interested in being included in the
> >    introduction and
> >    > if you're up for speaking with interested reporters.
> >    >
> >    >
> >    > Thanks,
> >    > Lynnette
> >    >
> >    > --
> >    > Lynnette Nolan
> >    > Marketing Communications & PR Specialist
> >    > Cloudant, an IBM Company
> >    > 200 State St. Boston, MA 02109
> >    >
> >
> >
> >
> >    --
> >    Andy Wenk
> >    Hamburg - Germany
> >    RockIt!
> >
> >    GPG fingerprint: C044 8322 9E12 1483 4FEC 9452 B65D 6BE3 9ED3 9588
> >
> > *https://people.apache.org/keys/committer/andywenk.asc*
> >    <https://people.apache.org/keys/committer/andywenk.asc>
> >
> >
> >
> >
> >
> > --
> > Andy Wenk
> > Hamburg - Germany
> > RockIt!
> >
> > GPG fingerprint: C044 8322 9E12 1483 4FEC 9452 B65D 6BE3 9ED3 9588
> >
> > *https://people.apache.org/keys/committer/andywenk.asc*
> > <https://people.apache.org/keys/committer/andywenk.asc>
> >
> >
>
>
> --
> Andy Wenk
> Hamburg - Germany
> RockIt!
>
> GPG fingerprint: C044 8322 9E12 1483 4FEC 9452 B65D 6BE3 9ED3 9588
>
> https://people.apache.org/keys/committer/andywenk.asc
>
>


--
Andy Wenk
Hamburg - Germany
RockIt!

GPG fingerprint: C044 8322 9E12 1483 4FEC 9452 B65D 6BE3 9ED3 9588

https://people.apache.org/keys/committer/andywenk.asc

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