couchdb-marketing mailing list archives

Site index · List index
Message view « Date » · « Thread »
Top « Date » · « Thread »
From Alexander Shorin <kxe...@gmail.com>
Subject Re: New motto?
Date Thu, 20 Nov 2014 15:49:18 GMT
Well, Web is driven by HTTP and without HTTP CouchDB will be not
CouchDB. The communication protocol is the one of key feature, imho.
--
,,,^..^,,,


On Thu, Nov 20, 2014 at 6:44 PM, Andy Ellicott <aellicot@us.ibm.com> wrote:
> I'd avoid tying the motto to a specific app architecture/type? It runs the
> risk of becoming stale IMHO.
> e.g., I think I read somewhere that mobile development has eclipsed (or
> soon will eclipse) web development.
>
>
>
> Andy Ellicott
> VP Marketing
> Cloudant.com, an IBM company
> 200 State Street
> Boston, MA  02109
> (m) +1 603 205 2804
>
>
>
>
> From:   Alexander Shorin <kxepal@gmail.com>
> To:     "marketing@couchdb.apache.org" <marketing@couchdb.apache.org>
> Date:   11/20/2014 10:31 AM
> Subject:        Re: New motto?
>
>
>
> Database for Web.
>
> --
> ,,,^..^,,,
>
> On Thu, Nov 20, 2014 at 6:24 PM, Mike Broberg <mbroberg@us.ibm.com> wrote:
>
>> Just some ideas -- if only to kick this thread back up when people have
>> returned from Apachecon Europe :P
>>
>>    - Data that moves
>>     (from a short doc that Diana Thayer wrote:
>>    http://docs.cloudant.com/guides/moving-clusters.html)
>>    - Data, with all the right moves
>>    - Set your data in motion
>>    - The freedom to move
>>     (a basic human right:
>>    https://en.wikipedia.org/wiki/Human_rights#Freedom_of_movement)
>>    - Data that moves. Data that's freed.
>>    - Your data, wherever you need it
>>
>>
>> Maybe they're not inspiring enough, lol. Digging all y'all's ideas.
> --Mike
>> --
>> Mike Broberg | IBM Cloudant | 200 State Street, Boston, MA 02109 |
>> mbroberg@us.ibm.com | (617) 299-1409 Google Voice
>> --
>>
>> [image: Inactive hide details for Noah Slater ---11/07/2014 02:51:33
>> PM---Again: WHY are we all building this db with a sync protocol?]Noah
>> Slater ---11/07/2014 02:51:33 PM---Again: WHY are we all building this
> db
>> with a sync protocol? What's the problem we're trying to solv
>>
>> From: Noah Slater <nslater@apache.org>
>> To: Noah Slater <nslater@apache.org>
>> Cc: "marketing@couchdb.apache.org" <marketing@couchdb.apache.org>
>> Date: 11/07/2014 02:51 PM
>> Subject: Re: New motto?
>> ------------------------------
>>
>>
>>
>> Again: WHY are we all building this db with a sync protocol? What's
>> the problem we're trying to solve? The answer to that is our marketing
>> pitch.
>>
>> On 7 November 2014 20:50, Noah Slater <nslater@apache.org> wrote:
>> > Just to cover some old ground here: but I'd like to stay away from
>> > "replicate" or "sync" in our primary messaging.
>> >
>> > Remember:
>> >
>> > - Why? -- what's our purpose, our goal, our shared values?
>> > - How? -- replicate/sync
>> > - What? -- HTTP, JSON, MapReduce, Erlang
>> >
>> > Our slogan (which we could lead with on our website) should
>> > communicate that value. Which is why I'm reaching for something like,
>> > we want to liberate your data. How are we going to do that? By
>> > building the world's best data store with the world's best sync
>> > protocol. And we're gonna do that with HTTP, JSON, MapReduce, Erlang,
>> > etc.
>> >
>> > Do you see how the narrative could flow on the homepage? Imagine each
>> > stage as a visibly separate section.
>> >
>> >
>> >
>> > On 7 November 2014 18:41, Nick Pavlica <linicks@gmail.com> wrote:
>> >> All,
>> >>   As with the logo, I fully agree that the motto needs to be changed.
>  I
>> >> have never been a fan of the "relax" slogan, and have just tried to
>> ignore
>> >> it.  As I think about it, I wounder if we really need a motto at all.
>> The
>> >> really hard thing when selecting a motto for something like CouchDB
> is
>> that
>> >> can mean something different to everyone.  However, if there is one
>> >> strength that CouchDB has as a main differentiator from other
> databases
>> is
>> >> it's syncing/replication capabilities.
>> >>
>> >> Regards,
>> >> -- Nick Pavlica
>> >>
>> >>
>> >>
>> >> On Fri Nov 07 2014 at 9:58:26 AM Joan Touzet <wohali@apache.org>
> wrote:
>> >>
>> >>> FYI I recommend reading:
>> >>>
>> >>> https://en.wikipedia.org/wiki/Raised_fist
>> >>>
>> >>> for a history of the political implications of that logo.
>> >>>
>> >>> As to Alex's comment, I like the riff on the French national motto
>> >>> of freedom, equality and brotherhood (Liberté, Égalité, Fraternité).
>> >>> Worth experimenting a bit more there.
>> >>>
>> >>> -Joan
>> >>>
>> >>> ----- Original Message -----
>> >>> From: "Alexander Shorin" <kxepal@gmail.com>
>> >>> To: marketing@couchdb.apache.org
>> >>> Cc: "Joan Touzet" <wohali@apache.org>, "Sean Barclay" <
>> sean@cloudant.com>
>> >>> Sent: Friday, November 7, 2014 11:50:11 AM
>> >>> Subject: Re: New motto?
>> >>>
>> >>> I think "Liberate" is good one for some Open Data project or toolset
>> >>> to work on it, but not for CouchDB which is a database in the first
>> >>> place. As for me, my first association with "liberate" was "libre ->
>> >>> libreoffice -> wtf", may be because this is rare word for me.  If
we
>> >>> want (do we?) to focus on replication / data sync everywhere feature
>> >>> then the one thing comes to my mind. If anyone still remember this
>> >>> http://www.youtube.com/watch?v=E661isduPy8 there was one consonant
> to
>> >>> "liberate" word - "replicate". I think replicate more clear and
>> >>> explicitly defines the idea of "free to share your data, free to
> sync
>> >>> it with whatever they want".
>> >>>
>> >>> "CouchDB. Replicate." or even "CouchDB. Liberate. Replicate." (yo).
>> >>>
>> >>> --
>> >>> ,,,^..^,,,
>> >>>
>> >>>
>> >>> On Fri, Nov 7, 2014 at 6:56 PM, Noah Slater <nslater@apache.org>
>> wrote:
>> >>> > Wow, yeah.
>> >>> >
>> >>> > What do others thing about using this word? "Liberate"? I think
it
>> has
>> >>> > the right mixture of connotations and meanings
>> >>> >
>> >>> > On 5 November 2014 23:50, Joan Touzet <wohali@apache.org>
wrote:
>> >>> >> Worth mentioning that Google has the Data Liberation Front
team.
>> >>> >>
>> >>> >> https://en.wikipedia.org/wiki/Google_Data_Liberation_Front
>> >>> >>
>> >>> >> Interesting (and rather provocative!) logo there.
>> >>> >>
>> >>> >> -Joan
>> >>> >>
>> >>> >> ----- Original Message -----
>> >>> >> From: "Noah Slater" <nslater@apache.org>
>> >>> >> To: marketing@couchdb.apache.org, "Javier Candeira" <
>> >>> javier@candeira.com>
>> >>> >> Sent: Wednesday, November 5, 2014 12:52:05 PM
>> >>> >> Subject: Re: New motto?
>> >>> >>
>> >>> >> So, I just mentioned on dev@, but one of the angles I was
> thinking
>> >>> about was:
>> >>> >>
>> >>> >> - Liberate your data
>> >>> >> - Free your data
>> >>> >>
>> >>> >> Perhaps with "The database that..." before either.
>> >>> >>
>> >>> >> I think this "liberate" idea taps intot the core of what I
think
> our
>> >>> >> "why?" is. We all seem to have the shared goal of wanting to
help
>> >>> >> people liberate their data, in terms of being able to move
it
>> wherever
>> >>> >> they want, work on it how they want. Our sync/replication is
> really
>> >>> >> only the implementation ("how?") of that goal.
>> >>> >>
>> >>> >> "Liberate" as a word, and the associations that go with it,
also
>> taps
>> >>> >> into a growing movement of indie developers who are trying
to
> move
>> >>> >> away from closed data silos and corporate multinationals being
in
>> >>> >> control of massive amounts of user data.
>> >>> >>
>> >>> >> It echoes things like Unhoasted, OfflineFirst, POSSE and PESOS.
>> >>> >>
>> >>> >>
>> >>> >> On 1 November 2014 03:24, Javier Candeira <javier@candeira.com>
>> wrote:
>> >>> >>> Just brrainstorming, I think the "sync" is the biggest
selling
>> point
>> >>> >>> of CouchDB. The fact that it doesn't lose data is obviously
good
>> >>> >>> (cough cough MongoDB cough), but you can hardly advertise
"we
> don't
>> >>> >>> lose your data" in your slogan, that should be a given.
You
> don't
>> >>> >>> advertise youghourt as "0% cyanide" either.
>> >>> >>>
>> >>> >>> Another strong point is the ecosystem, with TouchDB/Couchbase
>> >>> >>> Lite/PouchDB leading the charge.
>> >>> >>>
>> >>> >>> So I would like to see a slogan along the lines that express
the
>> >>> >>> concept of "A database that gets the web, mobile and sync"
(not
> a
>> >>> >>> proposal, just a suggestionf or a message.
>> >>> >>>
>> >>> >>> Or, now in the terrain of slogans, mirroring the famous
Dropbox
> "A
>> >>> >>> Folder. On several computers. That syncs", we could say...
>> >>> >>>
>> >>> >>> "Your data, on the web and on your device, always in sync."
>> >>> >>>
>> >>> >>> Though that seems too specific, and getting a bit into
Hoodie
>> >>> territory.
>> >>> >>>
>> >>> >>> "CouchDB syncs your data to wherever you need to use it".
Hmm,
> it's
>> >>> >>> more than just sync.
>> >>> >>>
>> >>> >>> As I said above, this is just an idea dump, inspired by
Noah's
>> great
>> >>> >>> reframing of the problem.
>> >>> >>>
>> >>> >>> J
>> >>> >>>
>> >>> >>>
>> >>> >>> On Fri, Oct 31, 2014 at 9:44 PM, Jan Lehnardt <jan@apache.org>
>> wrote:
>> >>> >>>> Thanks Noah!
>> >>> >>>>
>> >>> >>>> this is where we need to be heading.
>> >>> >>>>
>> >>> >>>> As related inspiration, see these storytelling rules
by Pixar.
>> Not all
>> >>> >>>> apply to what we want to do, but pretend CouchDB is
a character
>> and we
>> >>> >>>> want to tell its story: http://www.huffingtonpost.com/
>> >>> 2012/07/30/pixar-storytelling_n_1718854.html
>> >>> >>>>
>> >>> >>>> Best
>> >>> >>>> Jan
>> >>> >>>> --
>> >>> >>>>
>> >>> >>>>
>> >>> >>>>> On 30 Oct 2014, at 21:16 , Noah Slater <nslater@apache.org>
>> wrote:
>> >>> >>>>>
>> >>> >>>>> Okay, so a while ago we had this discussion about
what
> CouchDB's
>> >>> "why"
>> >>> >>>>> was. i.e. What's our purpose.
>> >>> >>>>>
>> >>> >>>>> There are three questions we can answer, at various
points in
> our
>> >>> >>>>> marketing material:
>> >>> >>>>>
>> >>> >>>>> Why? - What's our shared goal?
>> >>> >>>>> How? - How are we working towards it?
>> >>> >>>>> What? - What are the particulars of that approach.
>> >>> >>>>>
>> >>> >>>>> Most projects get this the wrong way round. In
fact, we have
>> done. We
>> >>> >>>>> tell you about JSON and HTTP and whatever up front.
That's the
>> what.
>> >>> >>>>> It's not interesting.
>> >>> >>>>>
>> >>> >>>>> We've had suggestions to use the motto "The database
that
>> >>> >>>>> replicates/syncs". That's better. But this is the
how. We're
>> telling
>> >>> >>>>> you how we're working towards our shared goal.
Still no
> explicit
>> >>> goal.
>> >>> >>>>>
>> >>> >>>>> Now. You look at Apple, and their motto was "think
different".
>> It was
>> >>> >>>>> always about challenging the status quo and putting
the user
>> first.
>> >>> >>>>> They just happened to be doing that by building
a computer.
> (Now
>> a
>> >>> >>>>> phone, a watch, etc, etc...)
>> >>> >>>>>
>> >>> >>>>> The thing about stating your values up front is
that you
> attract
>> >>> >>>>> people with the same values. They "believe" in
you and what
>> you're
>> >>> >>>>> doing in a very emotional way.
>> >>> >>>>>
>> >>> >>>>> Compare this to Dell. You know anybody who's passionate
about
>> Dell?
>> >>> >>>>> "Hey, we build powerful computers. Buy one." Okay
sure, maybe.
>> But
>> >>> I'm
>> >>> >>>>> not gonna *feel* anything about it.
>> >>> >>>>>
>> >>> >>>>> So, let's talk about Couch.
>> >>> >>>>>
>> >>> >>>>> I think that our core value is giving people the
power to do
> what
>> >>> they
>> >>> >>>>> want with their data. To keep it where ever they
want. To move
> it
>> >>> >>>>> where ever they want. And for this to be as easy
as possible.
>> >>> >>>>>
>> >>> >>>>> Here's a sample formulation
>> >>> >>>>>
>> >>> >>>>> "We want to put your data in your hands. We're
gonna do that
> by
>> >>> >>>>> making it easy to move your anywhere you want.
We just happen
> to
>> >>> >>>>> building a database."
>> >>> >>>>>
>> >>> >>>>> arkos has a great slogan: "Your data, your rules"
>> >>> >>>>>
>> >>> >>>>> This is where we need to be heading. This isn't
about syncing.
>> This
>> >>> is
>> >>> >>>>> about giving people the power to move their data
into and out
> of
>> >>> >>>>> whatever environment, platform, and device they
want to.
>> >>> >>>>>
>> >>> >>>>> Data autonomy?
>> >>> >>>>>
>> >>> >>>>> Some other notes:
>> >>> >>>>>
>> >>> >>>>> Mikeal Rogers said to me that after working with
Couch, he
>> started to
>> >>> >>>>> take it for granted that getting data back out
of a database
>> should
>> >>> be
>> >>> >>>>> as easy as putting it in. (But apparently this
isn't so) He
> said
>> this
>> >>> >>>>> was a unique feature of CouchDB.
>> >>> >>>>>
>> >>> >>>>> Tom Dale once said something about the need to
share and
>> distribute
>> >>> >>>>> data. No silos. Host individual sites in your own
server.
> Can't
>> >>> >>>>> remember the context, just have it in my notes.
>> >>> >>>>>
>> >>> >>>>> But this ties into the IndieWebCamp concept of
POSSE.
>> >>> >>>>>
>> >>> >>>>> http://indiewebcamp.com/POSSE
>> >>> >>>>>
>> >>> >>>>> And also dovetails with OfflineFirst, things like
unhosted,
> and
>> the
>> >>> >>>>> growing movement of people who want  local data
ownership.
>> >>> >>>>>
>> >>> >>>>> Also think about the fact that CouchDB is more
like Git than
>> >>> >>>>> PostgreSQL. (Thanks Jan, for the analogy.) Decentralised
data,
>> >>> >>>>> workflows, syncing, etc. What is this about really?
It's about
>> >>> >>>>> enabling decentralised data management. Ties into
the same
>> concept.
>> >>> >>>>>
>> >>> >>>>> Access your data anywhere
>> >>> >>>>> Access your data offline
>> >>> >>>>> Decentralised data management
>> >>> >>>>> Puts you in control of your own data
>> >>> >>>>> Local data ownership
>> >>> >>>>> Grants you data autonomy
>> >>> >>>>> Your data, your rules
>> >>> >>>>> Puts your data back in your hands
>> >>> >>>>>
>> >>> >>>>> ^ Not slogans, just prompts.
>> >>> >>>>>
>> >>> >>>>> What's our why? If we find that, we'll have our
slogan.
>> >>> >>>>>
>> >>> >>>>>
>> >>> >>>>> On 30 October 2014 19:45, Andy Ellicott <andy@cloudant.com>
>> wrote:
>> >>> >>>>>> I think I read something recently that there's
more mobile
> than
>> web
>> >>> app development happening these days, so "web" might end up sounding
>> >>> outdated.
>> >>> >>>>>>
>> >>> >>>>>> Random input:
>> >>> >>>>>> "Synchronicity" is a word we're using to differentiate
>> >>> couchdb-style dbs from others. Feel free to reuse or take
> inspiration
>> from
>> >>> that...or not :)
>> >>> >>>>>>
>> >>> >>>>>> Andy
>> >>> >>>>>>
>> >>> >>>>>> Sent from my iPhone
>> >>> >>>>>>
>> >>> >>>>>>> On Oct 30, 2014, at 2:35 PM, Alexander
Shorin <
>> kxepal@gmail.com>
>> >>> wrote:
>> >>> >>>>>>>
>> >>> >>>>>>> Will repeat myself on IRC:
>> >>> >>>>>>>
>> >>> >>>>>>> "A database for the web" isn't good one
since PouchDB is
>> eventually
>> >>> >>>>>>> more "database for the web" than CouchDB
now.
>> >>> >>>>>>> We need something more fresh, unique and
collision safe as
>> like as
>> >>> >>>>>>> "Time to relax!" was - it's hard to associate
any other
>> database
>> >>> with
>> >>> >>>>>>> the same motto.
>> >>> >>>>>>> --
>> >>> >>>>>>> ,,,^..^,,,
>> >>> >>>>>>>
>> >>> >>>>>>>
>> >>> >>>>>>>> On Thu, Oct 30, 2014 at 9:01 PM, Joan
Touzet
> <joant@lrtw.org>
>> >>> wrote:
>> >>> >>>>>>>> Coming out of the logo discussion,
it seems 2.0 may be the
>> >>> >>>>>>>> right time to consider a new motto,
replacing "Time to
> relax."
>> >>> >>>>>>>>
>> >>> >>>>>>>> PouchDB is "The database that syncs."
>> >>> >>>>>>>>
>> >>> >>>>>>>> On http://couchdb.apache.org/ today,
"A database for the
> web"
>> >>> >>>>>>>> is the most prominent motto, bigger
than "Relax."
>> >>> >>>>>>>>
>> >>> >>>>>>>> Jan and I will be on stage in 3 weeks
in Budapest to
> present
>> >>> >>>>>>>> plans for CouchDB 2.0. I'd love to
make an announcement of
> a
>> >>> >>>>>>>> new motto there, even if we don't have
a new logo (or
>> consensus
>> >>> >>>>>>>> on one) by that time.
>> >>> >>>>>>>>
>> >>> >>>>>>>> Thoughts, suggestions, comments?
>> >>> >>>>>>>>
>> >>> >>>>>>>> -Joan
>> >>> >>>>>
>> >>> >>>>>
>> >>> >>>>>
>> >>> >>>>> --
>> >>> >>>>> Noah Slater
>> >>> >>>>> https://twitter.com/nslater
>> >>> >>>>
>> >>> >>
>> >>> >>
>> >>> >>
>> >>> >> --
>> >>> >> Noah Slater
>> >>> >> https://twitter.com/nslater
>> >>> >
>> >>> >
>> >>> >
>> >>> > --
>> >>> > Noah Slater
>> >>> > https://twitter.com/nslater
>> >>>
>> >
>> >
>> >
>> > --
>> > Noah Slater
>> > https://twitter.com/nslater
>>
>>
>>
>> --
>> Noah Slater
>> https://twitter.com/nslater
>>
>>
>>
>

Mime
View raw message