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From Alexander Shorin <kxe...@gmail.com>
Subject Re: [PROPOSAL] Naming releases
Date Mon, 27 Oct 2014 14:07:43 GMT
Cool idea. RethinkDB does it very well: in additional they provide
nice branding for each release. It worth to take a look on their
experience.

But to let it works, our releases should be sweet and featured - this
would be hard with rapid releases policy.
--
,,,^..^,,,


On Mon, Oct 27, 2014 at 4:49 PM, Noah Slater <nslater@apache.org> wrote:
> Hi folks,
>
> SUMMARY
>
> I'm currently working on the rewards for the CouchDB AdvocateHub. (See
> bottom of this email for a refresher.)
>
> One of the rewards I'd like to offer is the ability to "name" a
> CouchDB release. We'd mention the name in the release announcement and
> in the changelog. But otherwise, we'd continue to talk about releases
> using the release number.
>
> Primarily, I see it as a bit of fun. And a great way to reward advocates.
>
> I'm cross-posting this to dev and marketing because it's both a
> release management proposal as well as a marketing proposal.
>
> DETAILS
>
> The way I see it working:
>
> - Advocate redeems the "name a release" reward, and picks a name
> - The name is vetted by the PMC (for brand protection) and put on a queue
> - The next release picks the oldest name on the queue
>
> I'd probably actually want to separate this into three rewards:
>
> - Name a bugfix release
> - Name a minor release
> - Name a major release
>
> Each one would be require more points than the last.
>
> REFRESHER
>
> Our AdvocateHub is a professional tool that has been donated to us
> that will allow us to mobilise fans of CouchDB to talk about, promote,
> and advocate CouchDB to on social media, and to their network. For a
> project like ours, with limited to no financial budget for traditional
> marketing, this is a huge opportunity for us.
>
> The AdvocateHub has two important concepts (for the purposes of this
> email): challenges and rewards. Advocates complete challenges (like
> "leave a review" or "write a case-study") and in return, we give them
> points. Collect enough points, and they can redeem rewards. The
> rewards are a thank you helping to advocate CouchDB.
>
> RATIONALE
>
> There are four main categories of reward:
>
> - Stuff (t-shirts, mugs, tickets to conferences, etc)
> - Access (dinner with a committer, promotion on our blog, social media, etc)
> - Status (recognition on our website, hand written thank you note, etc)
> - Power (name a release, ... what else?)
>
> Struggling on the "power" category, because everything we do here is
> decided by the community. This category would be much easier to fill
> out if we were a regular business. But I figure that naming a release
> is a fun approach.
>
> Thanks,
>
> --
> Noah Slater
> https://twitter.com/nslater

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