Return-Path: X-Original-To: apmail-couchdb-marketing-archive@minotaur.apache.org Delivered-To: apmail-couchdb-marketing-archive@minotaur.apache.org Received: from mail.apache.org (hermes.apache.org [140.211.11.3]) by minotaur.apache.org (Postfix) with SMTP id 4D10110F31 for ; Fri, 13 Jun 2014 09:34:32 +0000 (UTC) Received: (qmail 19894 invoked by uid 500); 13 Jun 2014 09:34:32 -0000 Delivered-To: apmail-couchdb-marketing-archive@couchdb.apache.org Received: (qmail 19854 invoked by uid 500); 13 Jun 2014 09:34:32 -0000 Mailing-List: contact marketing-help@couchdb.apache.org; run by ezmlm Precedence: bulk List-Help: List-Unsubscribe: List-Post: List-Id: Reply-To: marketing@couchdb.apache.org Delivered-To: mailing list marketing@couchdb.apache.org Received: (qmail 19844 invoked by uid 99); 13 Jun 2014 09:34:32 -0000 Received: from athena.apache.org (HELO athena.apache.org) (140.211.11.136) by apache.org (qpsmtpd/0.29) with ESMTP; Fri, 13 Jun 2014 09:34:32 +0000 X-ASF-Spam-Status: No, hits=2.2 required=5.0 tests=HTML_MESSAGE,SPF_PASS X-Spam-Check-By: apache.org Received-SPF: pass (athena.apache.org: local policy) Received: from [188.94.27.146] (HELO nms02.nmmn.com) (188.94.27.146) by apache.org (qpsmtpd/0.29) with ESMTP; Fri, 13 Jun 2014 09:34:28 +0000 Received: from localhost (localhost [127.0.0.1]) by nms02.nmmn.com (Postfix) with ESMTP id 2F3EE543EE2 for ; Fri, 13 Jun 2014 11:34:06 +0200 (CEST) Received: from nms02.nmmn.com ([127.0.0.1]) by localhost (nms02.nmmn.com [127.0.0.1]) (amavisd-new, port 10024) with ESMTP id PdN1qacDHmzz for ; Fri, 13 Jun 2014 11:34:02 +0200 (CEST) Received: from mail-qc0-f175.google.com (mail-qc0-f175.google.com [209.85.216.175]) by nms02.nmmn.com (Postfix) with ESMTPA id 09DE754475C for ; Fri, 13 Jun 2014 11:34:01 +0200 (CEST) Received: by mail-qc0-f175.google.com with SMTP id i8so3865906qcq.34 for ; Fri, 13 Jun 2014 02:34:01 -0700 (PDT) X-Received: by 10.140.102.79 with SMTP id v73mr1729454qge.8.1402652041114; Fri, 13 Jun 2014 02:34:01 -0700 (PDT) MIME-Version: 1.0 Reply-To: andy@nms.de Received: by 10.229.210.72 with HTTP; Fri, 13 Jun 2014 02:33:31 -0700 (PDT) In-Reply-To: References: From: Andy Wenk Date: Fri, 13 Jun 2014 11:33:31 +0200 Message-ID: Subject: Re: We need a better slogan To: Andy Wenk Cc: "marketing@couchdb.apache.org" Content-Type: multipart/alternative; boundary=001a11c146a2a77d2804fbb460d9 X-Virus-Checked: Checked by ClamAV on apache.org --001a11c146a2a77d2804fbb460d9 Content-Type: text/plain; charset=UTF-8 Content-Transfer-Encoding: quoted-printable addition: and we vote for sure for the resulting list Jan and Lena will propose out of the suggestions :) On 13 June 2014 11:32, Andy Wenk wrote: > Thanks Jan for bringing this up. This is a tough but good one :). > > I don't have any suggestions yet but agree with Lena's idea what the > slogan should say. I would like to propose to create a list somewhere > (temporary page on cwiki -> > https://cwiki.apache.org/confluence/display/COUCHDB/Marketing ?), where > we can put in slogans and compare them. Then Jan and Lena review them and > throw away what is not cool enough (we need some responsible people doing > this otherwise it will be endless). > > With this approach, we can fix that in between two weeks at max. > > Cheers > > Andy > > > > On 13 June 2014 11:12, Nick North wrote: > >> I agree with Lena that the slogan should have some connection with >> databases. "All your data, everywhere", for example, would do that and >> refer to CouchDb's replication capabilities, but I don't think it is qui= te >> enticing enough. >> >> Nick >> >> >> On 13 June 2014 09:55, Lena Reinhard wrote: >> >> > I was part of that discussion with Noah and Dave this winter, too, and >> to >> > me as a Marketing person, CouchDB's slogan has always been a hard one = to >> > get, and so I was happy to discuss it that day and now again. I'd love >> to >> > see a slogan that goes away from what CouchDB *does* to what value it >> > delivers to users (by what it is / does) and / or what value(s) it >> offers >> > itself (where still the value it offers to people usually leads to >> stronger >> > slogans which are easier to understand for people). >> > >> > Personally, I think although general slogans can be good and sticky, I= 'd >> > try to stay away from something that is too general - at least an >> obvious >> > connection of the slogan to databases should be given to not confuse >> people. >> > >> > On 12.06.2014, at 21:03, Jan Lehnardt wrote: >> > >> > > >> > > On 12 Jun 2014, at 21:59 , Mike Miller wrote: >> > > >> > >> I like it. I think that Apache CouchDB should lead us into the >> > >> post-Snowden, net neutrality era. >> > > >> > > while I personally agree, I=E2=80=99m not sure that that=E2=80=99s a= point we should >> be >> > too upfront about. I=E2=80=99d like to avoid what happened to bittorre= nt, great >> > technology that is forever tainted with legal issues. But maybe we >> should >> > force it and get some publicity from it :) >> > > >> > >> I once heard it described as, "what the internet was supposed to be= ." >> > > >> > > That was me, I=E2=80=99m glad that stuck :D >> > > >> > > Best >> > > Jan >> > > -- >> > > >> > > >> > >> >> > >> -M >> > >> >> > >> >> > >> On Thu, Jun 12, 2014 at 12:52 PM, Sebastian Rothbucher < >> > >> sebastianrothbucher@googlemail.com> wrote: >> > >> >> > >>> Hi Jan, >> > >>> >> > >>> Great idea! >> > >>> >> > >>> Not sure if s/o else claims/owns it, but what about "the Web in YO= UR >> > hands" >> > >>> >> > >>> Good luck >> > >>> Sebastian >> > >>> >> > >>> Von meinem iPhone gesendet >> > >>> >> > >>>> Am 12.06.2014 um 21:31 schrieb Jan Lehnardt : >> > >>>> >> > >>>> Apache CouchDB=E2=84=A2 is a database >> > >>>> that uses JSON for documents, >> > >>>> JavaScript for MapReduce indexes, >> > >>>> and regular HTTP for its API >> > >>>> >> > >>>> >> > >>>> What a bunch of baloney! I only say this because I helped to writ= e >> and >> > >>> publish this. Noah and I developed this in the running up of the >> 1.2.0 >> > >>> release that coincided with the new website that was meant to be a >> > >>> watershed-the-draught-years-are-over release. I think it fulfilled >> its >> > >>> purpose, but it won=E2=80=99t suffice today. >> > >>>> >> > >>>> The CouchDB slogan, or byline, or motto is titling all our public >> > >>> communication: It=E2=80=99s the first thing thousands of visitors = on our >> > website >> > >>> see. It is the first line in all our board reports and it is the >> > >>> introduction in all our release announcements. It=E2=80=99s the on= e sentence >> > that >> > >>> gets quoted the most and as it stands it is a wasted opportunity, = as >> > it is >> > >>> not sticky, not memorable and not aligned with our goals. >> > >>>> >> > >>>> We need a slogan that rolls of anyones tongue. We need a slogan >> that >> > >>> captures succinctly what makes CouchDB unique. We need a slogan th= at >> > >>> captures our values. >> > >>>> >> > >>>> I realise that this is a MAJOR bike-shed and that=E2=80=99s why I= am >> bringing >> > >>> this up here rather than dev@ for now. I=E2=80=99ve tried dev@ bef= ore and >> it >> > >>> didn=E2=80=99t go anywhere. My strawperson proposal there was =E2= =80=9CCouchDB,a >> > database >> > >>> that replicates=E2=80=9D and while that is a lot sickier, doesn=E2= =80=99t really >> help >> > >>> either. >> > >>>> >> > >>>> Over drinks with Noah and Dave in Berlin last winter we improvise= d >> a >> > few >> > >>> slogans that would capture the (what we think) value of CouchDB, >> rather >> > >>> than the technicalities of it. The last thing we arrived at is >> =E2=80=9CCouchDB >> > >>> puts the data in your hands.=E2=80=9D. It isn=E2=80=99t perfect, b= ut better what we >> > have >> > >>> now and it opens us up to fill in all the background story that we >> > need to >> > >>> make that claim: capture the ecosystem of Couch-Replication >> compatible >> > >>> projects and the distinct values of their interoperability. >> > >>>> >> > >>>> What I=E2=80=99d like to see in this group to take this proposal = and >> evolve it >> > >>> into something we are all comfortable with. We can then prepare al= l >> our >> > >>> public facing properties to reflect the changes and see how that >> goes. >> > >>>> >> > >>>> I deliberately steer this away from a website redesign, or major >> > rework >> > >>> on our messaging or even a lengthy philosophical debate on =E2=80= =9Cthe why >> of >> > >>> CouchDB=E2=80=9D in order to actually just figure out a better slo= gan that >> we >> > can >> > >>> use to move forward. >> > >>>> >> > >>>> What do you think? :) >> > >>>> >> > >>>> Best >> > >>>> Jan >> > >>>> -- >> > >>>> >> > >>> >> > >> >> > >> >> > >> >> > >> -- >> > >> Mike Miller >> > >> Co-Founder, Chief Scientist >> > >> Cloudant, An IBM Company >> > >> 617-308-3110 mobile >> > > >> > > Jan Lehnardt >> > > The Neighbourhoodie Software GmbH >> > > Adalbertstr. 7-8, 10999 Berlin >> > > neighbourhood.ie >> > > >> > > Handelsregister HRB 157851 B Amtsgericht Charlottenburg >> > > Gesch=C3=A4ftsf=C3=BChrung: Jan Lehnardt, Lena Reinhard >> > >> > >> > > > > -- > Andy Wenk > Hamburg - Germany > RockIt! > > http://www.couchdb-buch.de > http://www.pg-praxisbuch.de > > GPG fingerprint: C044 8322 9E12 1483 4FEC 9452 B65D 6BE3 9ED3 9588 > > https://people.apache.org/keys/committer/andywenk.asc > --=20 Andy Wenk Hamburg - Germany RockIt! http://www.couchdb-buch.de http://www.pg-praxisbuch.de GPG fingerprint: C044 8322 9E12 1483 4FEC 9452 B65D 6BE3 9ED3 9588 https://people.apache.org/keys/committer/andywenk.asc --001a11c146a2a77d2804fbb460d9--