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From Noah Slater <>
Subject Re: Cloudant and CouchDB branding
Date Thu, 12 Jun 2014 15:18:41 GMT
I think one of the problems we have here is that Cloudant seems
reluctant to talk about CouchDB. If you go to the Cloudant website, it
is not at all apparent that Cloudant is a CouchDB provider.

Hortonworks homepage hero text:

> We do Hadoop.
> 100% Apache Hadoop
> HDP : The completely open, versatile Hadoop Data Platform.

Cloudera homepage hero text:

> Meet Cloudera 5
> The leading Hadoop platform just got better. Learn how it enables an enterprise data

Cloudant homepage hero text:

> Your data layer is ready…NoSQL DBaaS that's always on, scales massively, and managed
24x7 by the big data experts at Cloudant.

"CouchDB" is replaced with "NoSQL" as if its a naughty word or something.

I suppose some of this may be historical. If you talk about Cloudant
being a CouchDB provider, then people Cloudant has to start dealing
with the same Couchbase confusion that we deal with.

But in many ways, Cloudant has the bigger voice. By avoiding the
issue, and by not putting a stake in the ground and speaking loudly
about CouchDB, Cloudant is missing an opportunity to help us with

We really need help with branding. Cloudant could do us such a huge
favour by fully embracing "CouchDB" as a brand, and speaking about it
loudly. This in turn will strengthen this project, and hence Cloudant

On 12 June 2014 17:11, Sally Khudairi <> wrote:
> Thanks, Noah. I hear you. Believe me.
> I'm working with another PMC right now on finding a way to help TLPs with
> this issue.
> Just so you know, CouchDB is high on my awareness list. I actually pitched
> you guys to a reporter yesterday who had similar Cloudant/CouchDB confusion.
> Furthermore, the ASF Board is aware of the need and is in support of our
> finding a solution.
> Bear with us, but don't remain silent.
> -Sally
> ________________________________
> From: Noah Slater <>
> To: "" <>
> Cc: TheApacheFoundation . <>
> Sent: Thursday, 12 June 2014, 11:08
> Subject: Cloudant and CouchDB branding
> Hello marketing folks,
> Check out this list of 15 NoSQL databases to watch, posted by the
> Cloudant Twitter account:
> It actually took me several minutes to spot that Cloudant was in that
> list. I had a draft tweet reply asking why it wasn't mentioned before
> I spotted it.
> The logo is about 66% the IBM logo, then 33% the Cloudant logo. Which
> is a bit weird, if you ask me. But there you go. That's Cloudant's
> issue, not ours.
> What I do take issue with is that in a list of 15 top NoSQL databases,
> CouchDB doesn't get a mention, but a company that packages up
> (admittedly, a fork of, at this point) CouchDB does. And it is
> Cloudant's name that gets press.
> We have:
> - MongoDB
> - Riak
> - Apache HBase
> - Cassandra
> - Cloudant
> One of those is not like the others. Anyone else see the problem with this?
> What can we do about it?
> The author of the article posted this tweet about it:
> I replied with two tweets:
>> @DHenschen thanks for the coverage of Cloudant, a CouchDB provider! Just
>> wondering why you don’t mention CouchDB specifically?
>> @DHenschen I imagine that if you were covering Hadoop, you’d mention
>> Hadoop specifically, and not Cloudera or Hortonworks.
> I spoke to Jan about this before sending. Jan mentions that this is
> probably the result of Cloudant having a strong PR/AR game.
> We don't engage PR/AR at all. I'm wondering what we can do to change
> this. Because this article (while cool for Cloudant) makes me very
> sad.
> Sally, is there anything you can do to help us avoid this sort of
> situation in the future? I brand has really taken a beating in recent
> years, and stuff like this really does not help us at all.
> Thanks,
> --
> Noah Slater

Noah Slater

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