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From Alexander Shorin <kxe...@gmail.com>
Subject Re: We need a better slogan
Date Fri, 13 Jun 2014 12:03:32 GMT
http://www.mail-archive.com/user%40couchdb.apache.org/msg07748.html
> CouchDB's slogan is "relax"

Also screenshot from one of our website prototype from the same
thread: https://raw.githubusercontent.com/jameshfisher/couchdb_web/master/screenshot.png
"Time to relax" is the slogan.

(btw, that was interesting thread)

http://www.infoworld.com/d/data-management/couchdb-emerging-top-choice-offline-web-apps-777
> The slogan of CouchDB is "relax," as in users can relax that their data is safe, he said.
"We pride ourselves on having a very reliable storage engine," said Anderson.

https://twoguysarguing.wordpress.com/2009/05/13/of-stats-and-scraping/
> CouchDB’s slogan is “Time to Relax”

http://depth-first.com/articles/2010/01/28/pubcouch-install-couchdb-on-ubuntu-karmic-from-source/
> Although I find CouchDB's slogan "Relax" comforting

http://techwirenews.com/2013/07/31/5-reasons-why-ive-fallen-in-love-with-couchdb-again/


And the best thing:

Why "relax is a lie" and why "CouchDB isn't built for web":
http://stackoverflow.com/questions/2033917/are-there-any-documented-projects-where-couchdb-was-tried-and-rejected
(:

--
,,,^..^,,,


On Fri, Jun 13, 2014 at 3:37 PM, Andy Wenk <andy@nms.de> wrote:
> perfect! So I added the page here:
>
> https://cwiki.apache.org/confluence/display/COUCHDB/Better+Slogan
>
> Waiting for Lena is also perfect for me :)
>
> Note: you have to be added as a contributor. Please register yourself and
> send us your username. We will add you then ...
>
> Cheers
>
> Andy
>
> P.S.: I will be offline for the next three days ...
>
>
> On 13 June 2014 13:28, Jan Lehnardt <jan@thehoodiefirm.com> wrote:
>
>> +1 on starting to collect suggestions in the wiki and happy to wait for
>> Lena to come back from vacation before doing any decisions.
>>
>> Best
>> Jan
>> --
>>
>> On 13 Jun 2014, at 13:04 , Lena Reinhard <lena@thehoodiefirm.com> wrote:
>>
>> > I'm happy to help with this and would also join the process suggested by
>> Andy if this is what we choose to do (just to say I'd be in).
>> >
>> > It's good to have a defined timeframe here. From my side the main
>> obstacle would be the suggested timeline  - I'm on holidays until June 23
>> and am aiming for at least a few days off (thus, I can't get started before
>> june 24), so an extended timeline would help me personally, otherwise I'm
>> also happy if someone else goes for it :)
>> >
>> >> On 13.06.2014, at 10:33, Andy Wenk <andy@nms.de> wrote:
>> >>
>> >> addition:
>> >>
>> >> and we vote for sure for the resulting list Jan and Lena will propose
>> out
>> >> of the suggestions :)
>> >>
>> >>
>> >>> On 13 June 2014 11:32, Andy Wenk <andy@nms.de> wrote:
>> >>>
>> >>> Thanks Jan for bringing this up. This is a tough but good one :).
>> >>>
>> >>> I don't have any suggestions yet but agree with Lena's idea what the
>> >>> slogan should say. I would like to propose to create a list somewhere
>> >>> (temporary page on cwiki ->
>> >>> https://cwiki.apache.org/confluence/display/COUCHDB/Marketing ?),
>> where
>> >>> we can put in slogans and compare them. Then Jan and Lena review them
>> and
>> >>> throw away what is not cool enough (we need some responsible people
>> doing
>> >>> this otherwise it will be endless).
>> >>>
>> >>> With this approach, we can fix that in between two weeks at max.
>> >>>
>> >>> Cheers
>> >>>
>> >>> Andy
>> >>>
>> >>>
>> >>>
>> >>>> On 13 June 2014 11:12, Nick North <north.n@gmail.com> wrote:
>> >>>>
>> >>>> I agree with Lena that the slogan should have some connection with
>> >>>> databases. "All your data, everywhere", for example, would do that
and
>> >>>> refer to CouchDb's replication capabilities, but I don't think it
is
>> quite
>> >>>> enticing enough.
>> >>>>
>> >>>> Nick
>> >>>>
>> >>>>
>> >>>>> On 13 June 2014 09:55, Lena Reinhard <lena@thehoodiefirm.com>
wrote:
>> >>>>>
>> >>>>> I was part of that discussion with Noah and Dave this winter,
too,
>> and
>> >>>> to
>> >>>>> me as a Marketing person, CouchDB's slogan has always been a
hard
>> one to
>> >>>>> get, and so I was happy to discuss it that day and now again.
I'd
>> love
>> >>>> to
>> >>>>> see a slogan that goes away from what CouchDB *does* to what
value it
>> >>>>> delivers to users (by what it is / does) and / or what value(s)
it
>> >>>> offers
>> >>>>> itself (where still the value it offers to people usually leads
to
>> >>>> stronger
>> >>>>> slogans which are easier to understand for people).
>> >>>>>
>> >>>>> Personally, I think although general slogans can be good and
sticky,
>> I'd
>> >>>>> try to stay away from something that is too general - at least
an
>> >>>> obvious
>> >>>>> connection of the slogan to databases should be given to not
confuse
>> >>>> people.
>> >>>>>
>> >>>>>> On 12.06.2014, at 21:03, Jan Lehnardt <jan@thehoodiefirm.com>
>> wrote:
>> >>>>>>
>> >>>>>>
>> >>>>>>> On 12 Jun 2014, at 21:59 , Mike Miller <mike@cloudant.com>
wrote:
>> >>>>>>>
>> >>>>>>> I like it.  I think that Apache CouchDB should lead
us into the
>> >>>>>>> post-Snowden, net neutrality era.
>> >>>>>>
>> >>>>>> while I personally agree, I’m not sure that that’s a
point we should
>> >>>> be
>> >>>>> too upfront about. I’d like to avoid what happened to bittorrent,
>> great
>> >>>>> technology that is forever tainted with legal issues. But maybe
we
>> >>>> should
>> >>>>> force it and get some publicity from it :)
>> >>>>>>
>> >>>>>>> I once heard it described as, "what the internet was
supposed to
>> be."
>> >>>>>>
>> >>>>>> That was me, I’m glad that stuck :D
>> >>>>>>
>> >>>>>> Best
>> >>>>>> Jan
>> >>>>>> --
>> >>>>>>
>> >>>>>>
>> >>>>>>>
>> >>>>>>> -M
>> >>>>>>>
>> >>>>>>>
>> >>>>>>> On Thu, Jun 12, 2014 at 12:52 PM, Sebastian Rothbucher
<
>> >>>>>>> sebastianrothbucher@googlemail.com> wrote:
>> >>>>>>>
>> >>>>>>>> Hi Jan,
>> >>>>>>>>
>> >>>>>>>> Great idea!
>> >>>>>>>>
>> >>>>>>>> Not sure if s/o else claims/owns it, but what about
"the Web in
>> YOUR
>> >>>>> hands"
>> >>>>>>>>
>> >>>>>>>> Good luck
>> >>>>>>>> Sebastian
>> >>>>>>>>
>> >>>>>>>> Von meinem iPhone gesendet
>> >>>>>>>>
>> >>>>>>>>> Am 12.06.2014 um 21:31 schrieb Jan Lehnardt
<jan@apache.org>:
>> >>>>>>>>>
>> >>>>>>>>> Apache CouchDB™ is a database
>> >>>>>>>>> that uses JSON for documents,
>> >>>>>>>>> JavaScript for MapReduce indexes,
>> >>>>>>>>> and regular HTTP for its API
>> >>>>>>>>>
>> >>>>>>>>>
>> >>>>>>>>> What a bunch of baloney! I only say this because
I helped to
>> write
>> >>>> and
>> >>>>>>>> publish this. Noah and I developed this in the running
up of the
>> >>>> 1.2.0
>> >>>>>>>> release that coincided with the new website that
was meant to be a
>> >>>>>>>> watershed-the-draught-years-are-over release. I
think it fulfilled
>> >>>> its
>> >>>>>>>> purpose, but it won’t suffice today.
>> >>>>>>>>>
>> >>>>>>>>> The CouchDB slogan, or byline, or motto is titling
all our public
>> >>>>>>>> communication: It’s the first thing thousands
of visitors on our
>> >>>>> website
>> >>>>>>>> see. It is the first line in all our board reports
and it is the
>> >>>>>>>> introduction in all our release announcements. It’s
the one
>> sentence
>> >>>>> that
>> >>>>>>>> gets quoted the most and as it stands it is a wasted
opportunity,
>> as
>> >>>>> it is
>> >>>>>>>> not sticky, not memorable and not aligned with our
goals.
>> >>>>>>>>>
>> >>>>>>>>> We need a slogan that rolls of anyones tongue.
We need a slogan
>> >>>> that
>> >>>>>>>> captures succinctly what makes CouchDB unique. We
need a slogan
>> that
>> >>>>>>>> captures our values.
>> >>>>>>>>>
>> >>>>>>>>> I realise that this is a MAJOR bike-shed and
that’s why I am
>> >>>> bringing
>> >>>>>>>> this up here rather than dev@ for now. I’ve tried
dev@ before and
>> >>>> it
>> >>>>>>>> didn’t go anywhere. My strawperson proposal there
was “CouchDB,a
>> >>>>> database
>> >>>>>>>> that replicates” and while that is a lot sickier,
doesn’t really
>> >>>> help
>> >>>>>>>> either.
>> >>>>>>>>>
>> >>>>>>>>> Over drinks with Noah and Dave in Berlin last
winter we
>> improvised
>> >>>> a
>> >>>>> few
>> >>>>>>>> slogans that would capture the (what we think) value
of CouchDB,
>> >>>> rather
>> >>>>>>>> than the technicalities of it. The last thing we
arrived at is
>> >>>> “CouchDB
>> >>>>>>>> puts the data in your hands.”. It isn’t perfect,
but better what
>> we
>> >>>>> have
>> >>>>>>>> now and it opens us up to fill in all the background
story that we
>> >>>>> need to
>> >>>>>>>> make that claim: capture the ecosystem of Couch-Replication
>> >>>> compatible
>> >>>>>>>> projects and the distinct values of their interoperability.
>> >>>>>>>>>
>> >>>>>>>>> What I’d like to see in this group to take
this proposal and
>> >>>> evolve it
>> >>>>>>>> into something we are all comfortable with. We can
then prepare
>> all
>> >>>> our
>> >>>>>>>> public facing properties to reflect the changes
and see how that
>> >>>> goes.
>> >>>>>>>>>
>> >>>>>>>>> I deliberately steer this away from a website
redesign, or major
>> >>>>> rework
>> >>>>>>>> on our messaging or even a lengthy philosophical
debate on “the
>> why
>> >>>> of
>> >>>>>>>> CouchDB” in order to actually just figure out
a better slogan that
>> >>>> we
>> >>>>> can
>> >>>>>>>> use to move forward.
>> >>>>>>>>>
>> >>>>>>>>> What do you think? :)
>> >>>>>>>>>
>> >>>>>>>>> Best
>> >>>>>>>>> Jan
>> >>>>>>>>> --
>> >>>>>>>
>> >>>>>>>
>> >>>>>>>
>> >>>>>>> --
>> >>>>>>> Mike Miller
>> >>>>>>> Co-Founder, Chief Scientist
>> >>>>>>> Cloudant, An IBM Company
>> >>>>>>> 617-308-3110 mobile
>> >>>>>>
>> >>>>>> Jan Lehnardt
>> >>>>>> The Neighbourhoodie Software GmbH
>> >>>>>> Adalbertstr. 7-8, 10999 Berlin
>> >>>>>> neighbourhood.ie
>> >>>>>>
>> >>>>>> Handelsregister HRB 157851 B Amtsgericht Charlottenburg
>> >>>>>> Geschäftsführung: Jan Lehnardt, Lena Reinhard
>> >>>
>> >>>
>> >>>
>> >>> --
>> >>> Andy Wenk
>> >>> Hamburg - Germany
>> >>> RockIt!
>> >>>
>> >>> http://www.couchdb-buch.de
>> >>> http://www.pg-praxisbuch.de
>> >>>
>> >>> GPG fingerprint: C044 8322 9E12 1483 4FEC 9452 B65D 6BE3 9ED3 9588
>> >>>
>> >>> https://people.apache.org/keys/committer/andywenk.asc
>> >>
>> >>
>> >>
>> >> --
>> >> Andy Wenk
>> >> Hamburg - Germany
>> >> RockIt!
>> >>
>> >> http://www.couchdb-buch.de
>> >> http://www.pg-praxisbuch.de
>> >>
>> >> GPG fingerprint: C044 8322 9E12 1483 4FEC 9452 B65D 6BE3 9ED3 9588
>> >>
>> >> https://people.apache.org/keys/committer/andywenk.asc
>>
>> Jan Lehnardt
>> The Neighbourhoodie Software GmbH
>> Adalbertstr. 7-8, 10999 Berlin
>> neighbourhood.ie
>>
>> Handelsregister HRB 157851 B Amtsgericht Charlottenburg
>> Geschäftsführung: Jan Lehnardt, Lena Reinhard
>>
>>
>
>
> --
> Andy Wenk
> Hamburg - Germany
> RockIt!
>
> http://www.couchdb-buch.de
> http://www.pg-praxisbuch.de
>
> GPG fingerprint: C044 8322 9E12 1483 4FEC 9452 B65D 6BE3 9ED3 9588
>
> https://people.apache.org/keys/committer/andywenk.asc

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