couchdb-marketing mailing list archives

Site index · List index
Message view « Date » · « Thread »
Top « Date » · « Thread »
From Alexander Shorin <kxe...@gmail.com>
Subject Re: We need a better slogan
Date Fri, 13 Jun 2014 12:09:49 GMT
Also all variants with "data" and "yours" have direct reference to
Refuge.io one: "Data should be yours"
http://refuge.io/
Not original idea now.
--
,,,^..^,,,


On Fri, Jun 13, 2014 at 4:03 PM, Alexander Shorin <kxepal@gmail.com> wrote:
> http://www.mail-archive.com/user%40couchdb.apache.org/msg07748.html
>> CouchDB's slogan is "relax"
>
> Also screenshot from one of our website prototype from the same
> thread: https://raw.githubusercontent.com/jameshfisher/couchdb_web/master/screenshot.png
> "Time to relax" is the slogan.
>
> (btw, that was interesting thread)
>
> http://www.infoworld.com/d/data-management/couchdb-emerging-top-choice-offline-web-apps-777
>> The slogan of CouchDB is "relax," as in users can relax that their data is safe,
he said. "We pride ourselves on having a very reliable storage engine," said Anderson.
>
> https://twoguysarguing.wordpress.com/2009/05/13/of-stats-and-scraping/
>> CouchDB’s slogan is “Time to Relax”
>
> http://depth-first.com/articles/2010/01/28/pubcouch-install-couchdb-on-ubuntu-karmic-from-source/
>> Although I find CouchDB's slogan "Relax" comforting
>
> http://techwirenews.com/2013/07/31/5-reasons-why-ive-fallen-in-love-with-couchdb-again/
>
>
> And the best thing:
>
> Why "relax is a lie" and why "CouchDB isn't built for web":
> http://stackoverflow.com/questions/2033917/are-there-any-documented-projects-where-couchdb-was-tried-and-rejected
> (:
>
> --
> ,,,^..^,,,
>
>
> On Fri, Jun 13, 2014 at 3:37 PM, Andy Wenk <andy@nms.de> wrote:
>> perfect! So I added the page here:
>>
>> https://cwiki.apache.org/confluence/display/COUCHDB/Better+Slogan
>>
>> Waiting for Lena is also perfect for me :)
>>
>> Note: you have to be added as a contributor. Please register yourself and
>> send us your username. We will add you then ...
>>
>> Cheers
>>
>> Andy
>>
>> P.S.: I will be offline for the next three days ...
>>
>>
>> On 13 June 2014 13:28, Jan Lehnardt <jan@thehoodiefirm.com> wrote:
>>
>>> +1 on starting to collect suggestions in the wiki and happy to wait for
>>> Lena to come back from vacation before doing any decisions.
>>>
>>> Best
>>> Jan
>>> --
>>>
>>> On 13 Jun 2014, at 13:04 , Lena Reinhard <lena@thehoodiefirm.com> wrote:
>>>
>>> > I'm happy to help with this and would also join the process suggested by
>>> Andy if this is what we choose to do (just to say I'd be in).
>>> >
>>> > It's good to have a defined timeframe here. From my side the main
>>> obstacle would be the suggested timeline  - I'm on holidays until June 23
>>> and am aiming for at least a few days off (thus, I can't get started before
>>> june 24), so an extended timeline would help me personally, otherwise I'm
>>> also happy if someone else goes for it :)
>>> >
>>> >> On 13.06.2014, at 10:33, Andy Wenk <andy@nms.de> wrote:
>>> >>
>>> >> addition:
>>> >>
>>> >> and we vote for sure for the resulting list Jan and Lena will propose
>>> out
>>> >> of the suggestions :)
>>> >>
>>> >>
>>> >>> On 13 June 2014 11:32, Andy Wenk <andy@nms.de> wrote:
>>> >>>
>>> >>> Thanks Jan for bringing this up. This is a tough but good one :).
>>> >>>
>>> >>> I don't have any suggestions yet but agree with Lena's idea what
the
>>> >>> slogan should say. I would like to propose to create a list somewhere
>>> >>> (temporary page on cwiki ->
>>> >>> https://cwiki.apache.org/confluence/display/COUCHDB/Marketing ?),
>>> where
>>> >>> we can put in slogans and compare them. Then Jan and Lena review
them
>>> and
>>> >>> throw away what is not cool enough (we need some responsible people
>>> doing
>>> >>> this otherwise it will be endless).
>>> >>>
>>> >>> With this approach, we can fix that in between two weeks at max.
>>> >>>
>>> >>> Cheers
>>> >>>
>>> >>> Andy
>>> >>>
>>> >>>
>>> >>>
>>> >>>> On 13 June 2014 11:12, Nick North <north.n@gmail.com>
wrote:
>>> >>>>
>>> >>>> I agree with Lena that the slogan should have some connection
with
>>> >>>> databases. "All your data, everywhere", for example, would do
that and
>>> >>>> refer to CouchDb's replication capabilities, but I don't think
it is
>>> quite
>>> >>>> enticing enough.
>>> >>>>
>>> >>>> Nick
>>> >>>>
>>> >>>>
>>> >>>>> On 13 June 2014 09:55, Lena Reinhard <lena@thehoodiefirm.com>
wrote:
>>> >>>>>
>>> >>>>> I was part of that discussion with Noah and Dave this winter,
too,
>>> and
>>> >>>> to
>>> >>>>> me as a Marketing person, CouchDB's slogan has always been
a hard
>>> one to
>>> >>>>> get, and so I was happy to discuss it that day and now again.
I'd
>>> love
>>> >>>> to
>>> >>>>> see a slogan that goes away from what CouchDB *does* to
what value it
>>> >>>>> delivers to users (by what it is / does) and / or what value(s)
it
>>> >>>> offers
>>> >>>>> itself (where still the value it offers to people usually
leads to
>>> >>>> stronger
>>> >>>>> slogans which are easier to understand for people).
>>> >>>>>
>>> >>>>> Personally, I think although general slogans can be good
and sticky,
>>> I'd
>>> >>>>> try to stay away from something that is too general - at
least an
>>> >>>> obvious
>>> >>>>> connection of the slogan to databases should be given to
not confuse
>>> >>>> people.
>>> >>>>>
>>> >>>>>> On 12.06.2014, at 21:03, Jan Lehnardt <jan@thehoodiefirm.com>
>>> wrote:
>>> >>>>>>
>>> >>>>>>
>>> >>>>>>> On 12 Jun 2014, at 21:59 , Mike Miller <mike@cloudant.com>
wrote:
>>> >>>>>>>
>>> >>>>>>> I like it.  I think that Apache CouchDB should lead
us into the
>>> >>>>>>> post-Snowden, net neutrality era.
>>> >>>>>>
>>> >>>>>> while I personally agree, I’m not sure that that’s
a point we should
>>> >>>> be
>>> >>>>> too upfront about. I’d like to avoid what happened to
bittorrent,
>>> great
>>> >>>>> technology that is forever tainted with legal issues. But
maybe we
>>> >>>> should
>>> >>>>> force it and get some publicity from it :)
>>> >>>>>>
>>> >>>>>>> I once heard it described as, "what the internet
was supposed to
>>> be."
>>> >>>>>>
>>> >>>>>> That was me, I’m glad that stuck :D
>>> >>>>>>
>>> >>>>>> Best
>>> >>>>>> Jan
>>> >>>>>> --
>>> >>>>>>
>>> >>>>>>
>>> >>>>>>>
>>> >>>>>>> -M
>>> >>>>>>>
>>> >>>>>>>
>>> >>>>>>> On Thu, Jun 12, 2014 at 12:52 PM, Sebastian Rothbucher
<
>>> >>>>>>> sebastianrothbucher@googlemail.com> wrote:
>>> >>>>>>>
>>> >>>>>>>> Hi Jan,
>>> >>>>>>>>
>>> >>>>>>>> Great idea!
>>> >>>>>>>>
>>> >>>>>>>> Not sure if s/o else claims/owns it, but what
about "the Web in
>>> YOUR
>>> >>>>> hands"
>>> >>>>>>>>
>>> >>>>>>>> Good luck
>>> >>>>>>>> Sebastian
>>> >>>>>>>>
>>> >>>>>>>> Von meinem iPhone gesendet
>>> >>>>>>>>
>>> >>>>>>>>> Am 12.06.2014 um 21:31 schrieb Jan Lehnardt
<jan@apache.org>:
>>> >>>>>>>>>
>>> >>>>>>>>> Apache CouchDB™ is a database
>>> >>>>>>>>> that uses JSON for documents,
>>> >>>>>>>>> JavaScript for MapReduce indexes,
>>> >>>>>>>>> and regular HTTP for its API
>>> >>>>>>>>>
>>> >>>>>>>>>
>>> >>>>>>>>> What a bunch of baloney! I only say this
because I helped to
>>> write
>>> >>>> and
>>> >>>>>>>> publish this. Noah and I developed this in the
running up of the
>>> >>>> 1.2.0
>>> >>>>>>>> release that coincided with the new website
that was meant to be a
>>> >>>>>>>> watershed-the-draught-years-are-over release.
I think it fulfilled
>>> >>>> its
>>> >>>>>>>> purpose, but it won’t suffice today.
>>> >>>>>>>>>
>>> >>>>>>>>> The CouchDB slogan, or byline, or motto
is titling all our public
>>> >>>>>>>> communication: It’s the first thing thousands
of visitors on our
>>> >>>>> website
>>> >>>>>>>> see. It is the first line in all our board reports
and it is the
>>> >>>>>>>> introduction in all our release announcements.
It’s the one
>>> sentence
>>> >>>>> that
>>> >>>>>>>> gets quoted the most and as it stands it is
a wasted opportunity,
>>> as
>>> >>>>> it is
>>> >>>>>>>> not sticky, not memorable and not aligned with
our goals.
>>> >>>>>>>>>
>>> >>>>>>>>> We need a slogan that rolls of anyones tongue.
We need a slogan
>>> >>>> that
>>> >>>>>>>> captures succinctly what makes CouchDB unique.
We need a slogan
>>> that
>>> >>>>>>>> captures our values.
>>> >>>>>>>>>
>>> >>>>>>>>> I realise that this is a MAJOR bike-shed
and that’s why I am
>>> >>>> bringing
>>> >>>>>>>> this up here rather than dev@ for now. I’ve
tried dev@ before and
>>> >>>> it
>>> >>>>>>>> didn’t go anywhere. My strawperson proposal
there was “CouchDB,a
>>> >>>>> database
>>> >>>>>>>> that replicates” and while that is a lot sickier,
doesn’t really
>>> >>>> help
>>> >>>>>>>> either.
>>> >>>>>>>>>
>>> >>>>>>>>> Over drinks with Noah and Dave in Berlin
last winter we
>>> improvised
>>> >>>> a
>>> >>>>> few
>>> >>>>>>>> slogans that would capture the (what we think)
value of CouchDB,
>>> >>>> rather
>>> >>>>>>>> than the technicalities of it. The last thing
we arrived at is
>>> >>>> “CouchDB
>>> >>>>>>>> puts the data in your hands.”. It isn’t
perfect, but better what
>>> we
>>> >>>>> have
>>> >>>>>>>> now and it opens us up to fill in all the background
story that we
>>> >>>>> need to
>>> >>>>>>>> make that claim: capture the ecosystem of Couch-Replication
>>> >>>> compatible
>>> >>>>>>>> projects and the distinct values of their interoperability.
>>> >>>>>>>>>
>>> >>>>>>>>> What I’d like to see in this group to
take this proposal and
>>> >>>> evolve it
>>> >>>>>>>> into something we are all comfortable with.
We can then prepare
>>> all
>>> >>>> our
>>> >>>>>>>> public facing properties to reflect the changes
and see how that
>>> >>>> goes.
>>> >>>>>>>>>
>>> >>>>>>>>> I deliberately steer this away from a website
redesign, or major
>>> >>>>> rework
>>> >>>>>>>> on our messaging or even a lengthy philosophical
debate on “the
>>> why
>>> >>>> of
>>> >>>>>>>> CouchDB” in order to actually just figure
out a better slogan that
>>> >>>> we
>>> >>>>> can
>>> >>>>>>>> use to move forward.
>>> >>>>>>>>>
>>> >>>>>>>>> What do you think? :)
>>> >>>>>>>>>
>>> >>>>>>>>> Best
>>> >>>>>>>>> Jan
>>> >>>>>>>>> --
>>> >>>>>>>
>>> >>>>>>>
>>> >>>>>>>
>>> >>>>>>> --
>>> >>>>>>> Mike Miller
>>> >>>>>>> Co-Founder, Chief Scientist
>>> >>>>>>> Cloudant, An IBM Company
>>> >>>>>>> 617-308-3110 mobile
>>> >>>>>>
>>> >>>>>> Jan Lehnardt
>>> >>>>>> The Neighbourhoodie Software GmbH
>>> >>>>>> Adalbertstr. 7-8, 10999 Berlin
>>> >>>>>> neighbourhood.ie
>>> >>>>>>
>>> >>>>>> Handelsregister HRB 157851 B Amtsgericht Charlottenburg
>>> >>>>>> Geschäftsführung: Jan Lehnardt, Lena Reinhard
>>> >>>
>>> >>>
>>> >>>
>>> >>> --
>>> >>> Andy Wenk
>>> >>> Hamburg - Germany
>>> >>> RockIt!
>>> >>>
>>> >>> http://www.couchdb-buch.de
>>> >>> http://www.pg-praxisbuch.de
>>> >>>
>>> >>> GPG fingerprint: C044 8322 9E12 1483 4FEC 9452 B65D 6BE3 9ED3 9588
>>> >>>
>>> >>> https://people.apache.org/keys/committer/andywenk.asc
>>> >>
>>> >>
>>> >>
>>> >> --
>>> >> Andy Wenk
>>> >> Hamburg - Germany
>>> >> RockIt!
>>> >>
>>> >> http://www.couchdb-buch.de
>>> >> http://www.pg-praxisbuch.de
>>> >>
>>> >> GPG fingerprint: C044 8322 9E12 1483 4FEC 9452 B65D 6BE3 9ED3 9588
>>> >>
>>> >> https://people.apache.org/keys/committer/andywenk.asc
>>>
>>> Jan Lehnardt
>>> The Neighbourhoodie Software GmbH
>>> Adalbertstr. 7-8, 10999 Berlin
>>> neighbourhood.ie
>>>
>>> Handelsregister HRB 157851 B Amtsgericht Charlottenburg
>>> Geschäftsführung: Jan Lehnardt, Lena Reinhard
>>>
>>>
>>
>>
>> --
>> Andy Wenk
>> Hamburg - Germany
>> RockIt!
>>
>> http://www.couchdb-buch.de
>> http://www.pg-praxisbuch.de
>>
>> GPG fingerprint: C044 8322 9E12 1483 4FEC 9452 B65D 6BE3 9ED3 9588
>>
>> https://people.apache.org/keys/committer/andywenk.asc

Mime
View raw message