couchdb-marketing mailing list archives

Site index · List index
Message view « Date » · « Thread »
Top « Date » · « Thread »
From Nick North <nort...@gmail.com>
Subject Re: We need a better slogan
Date Fri, 13 Jun 2014 09:12:02 GMT
I agree with Lena that the slogan should have some connection with
databases. "All your data, everywhere", for example, would do that and
refer to CouchDb's replication capabilities, but I don't think it is quite
enticing enough.

Nick


On 13 June 2014 09:55, Lena Reinhard <lena@thehoodiefirm.com> wrote:

> I was part of that discussion with Noah and Dave this winter, too, and to
> me as a Marketing person, CouchDB's slogan has always been a hard one to
> get, and so I was happy to discuss it that day and now again. I'd love to
> see a slogan that goes away from what CouchDB *does* to what value it
> delivers to users (by what it is / does) and / or what value(s) it offers
> itself (where still the value it offers to people usually leads to stronger
> slogans which are easier to understand for people).
>
> Personally, I think although general slogans can be good and sticky, I'd
> try to stay away from something that is too general - at least an obvious
> connection of the slogan to databases should be given to not confuse people.
>
> On 12.06.2014, at 21:03, Jan Lehnardt <jan@thehoodiefirm.com> wrote:
>
> >
> > On 12 Jun 2014, at 21:59 , Mike Miller <mike@cloudant.com> wrote:
> >
> >> I like it.  I think that Apache CouchDB should lead us into the
> >> post-Snowden, net neutrality era.
> >
> > while I personally agree, I’m not sure that that’s a point we should be
> too upfront about. I’d like to avoid what happened to bittorrent, great
> technology that is forever tainted with legal issues. But maybe we should
> force it and get some publicity from it :)
> >
> >> I once heard it described as, "what the internet was supposed to be."
> >
> > That was me, I’m glad that stuck :D
> >
> > Best
> > Jan
> > --
> >
> >
> >>
> >> -M
> >>
> >>
> >> On Thu, Jun 12, 2014 at 12:52 PM, Sebastian Rothbucher <
> >> sebastianrothbucher@googlemail.com> wrote:
> >>
> >>> Hi Jan,
> >>>
> >>> Great idea!
> >>>
> >>> Not sure if s/o else claims/owns it, but what about "the Web in YOUR
> hands"
> >>>
> >>> Good luck
> >>>   Sebastian
> >>>
> >>> Von meinem iPhone gesendet
> >>>
> >>>> Am 12.06.2014 um 21:31 schrieb Jan Lehnardt <jan@apache.org>:
> >>>>
> >>>> Apache CouchDB™ is a database
> >>>> that uses JSON for documents,
> >>>> JavaScript for MapReduce indexes,
> >>>> and regular HTTP for its API
> >>>>
> >>>>
> >>>> What a bunch of baloney! I only say this because I helped to write and
> >>> publish this. Noah and I developed this in the running up of the 1.2.0
> >>> release that coincided with the new website that was meant to be a
> >>> watershed-the-draught-years-are-over release. I think it fulfilled its
> >>> purpose, but it won’t suffice today.
> >>>>
> >>>> The CouchDB slogan, or byline, or motto is titling all our public
> >>> communication: It’s the first thing thousands of visitors on our
> website
> >>> see. It is the first line in all our board reports and it is the
> >>> introduction in all our release announcements. It’s the one sentence
> that
> >>> gets quoted the most and as it stands it is a wasted opportunity, as
> it is
> >>> not sticky, not memorable and not aligned with our goals.
> >>>>
> >>>> We need a slogan that rolls of anyones tongue. We need a slogan that
> >>> captures succinctly what makes CouchDB unique. We need a slogan that
> >>> captures our values.
> >>>>
> >>>> I realise that this is a MAJOR bike-shed and that’s why I am bringing
> >>> this up here rather than dev@ for now. I’ve tried dev@ before and it
> >>> didn’t go anywhere. My strawperson proposal there was “CouchDB,a
> database
> >>> that replicates” and while that is a lot sickier, doesn’t really help
> >>> either.
> >>>>
> >>>> Over drinks with Noah and Dave in Berlin last winter we improvised a
> few
> >>> slogans that would capture the (what we think) value of CouchDB, rather
> >>> than the technicalities of it. The last thing we arrived at is “CouchDB
> >>> puts the data in your hands.”. It isn’t perfect, but better what we
> have
> >>> now and it opens us up to fill in all the background story that we
> need to
> >>> make that claim: capture the ecosystem of Couch-Replication compatible
> >>> projects and the distinct values of their interoperability.
> >>>>
> >>>> What I’d like to see in this group to take this proposal and evolve
it
> >>> into something we are all comfortable with. We can then prepare all our
> >>> public facing properties to reflect the changes and see how that goes.
> >>>>
> >>>> I deliberately steer this away from a website redesign, or major
> rework
> >>> on our messaging or even a lengthy philosophical debate on “the why of
> >>> CouchDB” in order to actually just figure out a better slogan that we
> can
> >>> use to move forward.
> >>>>
> >>>> What do you think? :)
> >>>>
> >>>> Best
> >>>> Jan
> >>>> --
> >>>>
> >>>
> >>
> >>
> >>
> >> --
> >> Mike Miller
> >> Co-Founder, Chief Scientist
> >> Cloudant, An IBM Company
> >> 617-308-3110 mobile
> >
> > Jan Lehnardt
> > The Neighbourhoodie Software GmbH
> > Adalbertstr. 7-8, 10999 Berlin
> > neighbourhood.ie
> >
> > Handelsregister HRB 157851 B Amtsgericht Charlottenburg
> > Geschäftsführung: Jan Lehnardt, Lena Reinhard
>
>

Mime
  • Unnamed multipart/alternative (inline, None, 0 bytes)
View raw message