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From Andy Wenk <andyw...@apache.org>
Subject Re: We need a better slogan
Date Mon, 16 Jun 2014 19:39:16 GMT
Alex I am not sure what your contribution to this thread is ... what do you
wanna say with your comments?

Cheers

Andy


On 13 June 2014 14:09, Alexander Shorin <kxepal@gmail.com> wrote:

> Also all variants with "data" and "yours" have direct reference to
> Refuge.io one: "Data should be yours"
> http://refuge.io/
> Not original idea now.
> --
> ,,,^..^,,,
>
>
> On Fri, Jun 13, 2014 at 4:03 PM, Alexander Shorin <kxepal@gmail.com>
> wrote:
> > http://www.mail-archive.com/user%40couchdb.apache.org/msg07748.html
> >> CouchDB's slogan is "relax"
> >
> > Also screenshot from one of our website prototype from the same
> > thread:
> https://raw.githubusercontent.com/jameshfisher/couchdb_web/master/screenshot.png
> > "Time to relax" is the slogan.
> >
> > (btw, that was interesting thread)
> >
> >
> http://www.infoworld.com/d/data-management/couchdb-emerging-top-choice-offline-web-apps-777
> >> The slogan of CouchDB is "relax," as in users can relax that their data
> is safe, he said. "We pride ourselves on having a very reliable storage
> engine," said Anderson.
> >
> > https://twoguysarguing.wordpress.com/2009/05/13/of-stats-and-scraping/
> >> CouchDB’s slogan is “Time to Relax”
> >
> >
> http://depth-first.com/articles/2010/01/28/pubcouch-install-couchdb-on-ubuntu-karmic-from-source/
> >> Although I find CouchDB's slogan "Relax" comforting
> >
> >
> http://techwirenews.com/2013/07/31/5-reasons-why-ive-fallen-in-love-with-couchdb-again/
> >
> >
> > And the best thing:
> >
> > Why "relax is a lie" and why "CouchDB isn't built for web":
> >
> http://stackoverflow.com/questions/2033917/are-there-any-documented-projects-where-couchdb-was-tried-and-rejected
> > (:
> >
> > --
> > ,,,^..^,,,
> >
> >
> > On Fri, Jun 13, 2014 at 3:37 PM, Andy Wenk <andy@nms.de> wrote:
> >> perfect! So I added the page here:
> >>
> >> https://cwiki.apache.org/confluence/display/COUCHDB/Better+Slogan
> >>
> >> Waiting for Lena is also perfect for me :)
> >>
> >> Note: you have to be added as a contributor. Please register yourself
> and
> >> send us your username. We will add you then ...
> >>
> >> Cheers
> >>
> >> Andy
> >>
> >> P.S.: I will be offline for the next three days ...
> >>
> >>
> >> On 13 June 2014 13:28, Jan Lehnardt <jan@thehoodiefirm.com> wrote:
> >>
> >>> +1 on starting to collect suggestions in the wiki and happy to wait for
> >>> Lena to come back from vacation before doing any decisions.
> >>>
> >>> Best
> >>> Jan
> >>> --
> >>>
> >>> On 13 Jun 2014, at 13:04 , Lena Reinhard <lena@thehoodiefirm.com>
> wrote:
> >>>
> >>> > I'm happy to help with this and would also join the process
> suggested by
> >>> Andy if this is what we choose to do (just to say I'd be in).
> >>> >
> >>> > It's good to have a defined timeframe here. From my side the main
> >>> obstacle would be the suggested timeline  - I'm on holidays until June
> 23
> >>> and am aiming for at least a few days off (thus, I can't get started
> before
> >>> june 24), so an extended timeline would help me personally, otherwise
> I'm
> >>> also happy if someone else goes for it :)
> >>> >
> >>> >> On 13.06.2014, at 10:33, Andy Wenk <andy@nms.de> wrote:
> >>> >>
> >>> >> addition:
> >>> >>
> >>> >> and we vote for sure for the resulting list Jan and Lena will
> propose
> >>> out
> >>> >> of the suggestions :)
> >>> >>
> >>> >>
> >>> >>> On 13 June 2014 11:32, Andy Wenk <andy@nms.de> wrote:
> >>> >>>
> >>> >>> Thanks Jan for bringing this up. This is a tough but good one
:).
> >>> >>>
> >>> >>> I don't have any suggestions yet but agree with Lena's idea
what
> the
> >>> >>> slogan should say. I would like to propose to create a list
> somewhere
> >>> >>> (temporary page on cwiki ->
> >>> >>> https://cwiki.apache.org/confluence/display/COUCHDB/Marketing
?),
> >>> where
> >>> >>> we can put in slogans and compare them. Then Jan and Lena review
> them
> >>> and
> >>> >>> throw away what is not cool enough (we need some responsible
people
> >>> doing
> >>> >>> this otherwise it will be endless).
> >>> >>>
> >>> >>> With this approach, we can fix that in between two weeks at
max.
> >>> >>>
> >>> >>> Cheers
> >>> >>>
> >>> >>> Andy
> >>> >>>
> >>> >>>
> >>> >>>
> >>> >>>> On 13 June 2014 11:12, Nick North <north.n@gmail.com>
wrote:
> >>> >>>>
> >>> >>>> I agree with Lena that the slogan should have some connection
with
> >>> >>>> databases. "All your data, everywhere", for example, would
do
> that and
> >>> >>>> refer to CouchDb's replication capabilities, but I don't
think it
> is
> >>> quite
> >>> >>>> enticing enough.
> >>> >>>>
> >>> >>>> Nick
> >>> >>>>
> >>> >>>>
> >>> >>>>> On 13 June 2014 09:55, Lena Reinhard <lena@thehoodiefirm.com>
> wrote:
> >>> >>>>>
> >>> >>>>> I was part of that discussion with Noah and Dave this
winter,
> too,
> >>> and
> >>> >>>> to
> >>> >>>>> me as a Marketing person, CouchDB's slogan has always
been a hard
> >>> one to
> >>> >>>>> get, and so I was happy to discuss it that day and
now again. I'd
> >>> love
> >>> >>>> to
> >>> >>>>> see a slogan that goes away from what CouchDB *does*
to what
> value it
> >>> >>>>> delivers to users (by what it is / does) and / or what
value(s)
> it
> >>> >>>> offers
> >>> >>>>> itself (where still the value it offers to people usually
leads
> to
> >>> >>>> stronger
> >>> >>>>> slogans which are easier to understand for people).
> >>> >>>>>
> >>> >>>>> Personally, I think although general slogans can be
good and
> sticky,
> >>> I'd
> >>> >>>>> try to stay away from something that is too general
- at least an
> >>> >>>> obvious
> >>> >>>>> connection of the slogan to databases should be given
to not
> confuse
> >>> >>>> people.
> >>> >>>>>
> >>> >>>>>> On 12.06.2014, at 21:03, Jan Lehnardt <jan@thehoodiefirm.com>
> >>> wrote:
> >>> >>>>>>
> >>> >>>>>>
> >>> >>>>>>> On 12 Jun 2014, at 21:59 , Mike Miller <mike@cloudant.com>
> wrote:
> >>> >>>>>>>
> >>> >>>>>>> I like it.  I think that Apache CouchDB should
lead us into the
> >>> >>>>>>> post-Snowden, net neutrality era.
> >>> >>>>>>
> >>> >>>>>> while I personally agree, I’m not sure that that’s
a point we
> should
> >>> >>>> be
> >>> >>>>> too upfront about. I’d like to avoid what happened
to bittorrent,
> >>> great
> >>> >>>>> technology that is forever tainted with legal issues.
But maybe
> we
> >>> >>>> should
> >>> >>>>> force it and get some publicity from it :)
> >>> >>>>>>
> >>> >>>>>>> I once heard it described as, "what the internet
was supposed
> to
> >>> be."
> >>> >>>>>>
> >>> >>>>>> That was me, I’m glad that stuck :D
> >>> >>>>>>
> >>> >>>>>> Best
> >>> >>>>>> Jan
> >>> >>>>>> --
> >>> >>>>>>
> >>> >>>>>>
> >>> >>>>>>>
> >>> >>>>>>> -M
> >>> >>>>>>>
> >>> >>>>>>>
> >>> >>>>>>> On Thu, Jun 12, 2014 at 12:52 PM, Sebastian
Rothbucher <
> >>> >>>>>>> sebastianrothbucher@googlemail.com> wrote:
> >>> >>>>>>>
> >>> >>>>>>>> Hi Jan,
> >>> >>>>>>>>
> >>> >>>>>>>> Great idea!
> >>> >>>>>>>>
> >>> >>>>>>>> Not sure if s/o else claims/owns it, but
what about "the Web
> in
> >>> YOUR
> >>> >>>>> hands"
> >>> >>>>>>>>
> >>> >>>>>>>> Good luck
> >>> >>>>>>>> Sebastian
> >>> >>>>>>>>
> >>> >>>>>>>> Von meinem iPhone gesendet
> >>> >>>>>>>>
> >>> >>>>>>>>> Am 12.06.2014 um 21:31 schrieb Jan
Lehnardt <jan@apache.org
> >:
> >>> >>>>>>>>>
> >>> >>>>>>>>> Apache CouchDB™ is a database
> >>> >>>>>>>>> that uses JSON for documents,
> >>> >>>>>>>>> JavaScript for MapReduce indexes,
> >>> >>>>>>>>> and regular HTTP for its API
> >>> >>>>>>>>>
> >>> >>>>>>>>>
> >>> >>>>>>>>> What a bunch of baloney! I only say
this because I helped to
> >>> write
> >>> >>>> and
> >>> >>>>>>>> publish this. Noah and I developed this
in the running up of
> the
> >>> >>>> 1.2.0
> >>> >>>>>>>> release that coincided with the new website
that was meant to
> be a
> >>> >>>>>>>> watershed-the-draught-years-are-over release.
I think it
> fulfilled
> >>> >>>> its
> >>> >>>>>>>> purpose, but it won’t suffice today.
> >>> >>>>>>>>>
> >>> >>>>>>>>> The CouchDB slogan, or byline, or motto
is titling all our
> public
> >>> >>>>>>>> communication: It’s the first thing thousands
of visitors on
> our
> >>> >>>>> website
> >>> >>>>>>>> see. It is the first line in all our board
reports and it is
> the
> >>> >>>>>>>> introduction in all our release announcements.
It’s the one
> >>> sentence
> >>> >>>>> that
> >>> >>>>>>>> gets quoted the most and as it stands it
is a wasted
> opportunity,
> >>> as
> >>> >>>>> it is
> >>> >>>>>>>> not sticky, not memorable and not aligned
with our goals.
> >>> >>>>>>>>>
> >>> >>>>>>>>> We need a slogan that rolls of anyones
tongue. We need a
> slogan
> >>> >>>> that
> >>> >>>>>>>> captures succinctly what makes CouchDB
unique. We need a
> slogan
> >>> that
> >>> >>>>>>>> captures our values.
> >>> >>>>>>>>>
> >>> >>>>>>>>> I realise that this is a MAJOR bike-shed
and that’s why I am
> >>> >>>> bringing
> >>> >>>>>>>> this up here rather than dev@ for now.
I’ve tried dev@
> before and
> >>> >>>> it
> >>> >>>>>>>> didn’t go anywhere. My strawperson proposal
there was
> “CouchDB,a
> >>> >>>>> database
> >>> >>>>>>>> that replicates” and while that is a
lot sickier, doesn’t
> really
> >>> >>>> help
> >>> >>>>>>>> either.
> >>> >>>>>>>>>
> >>> >>>>>>>>> Over drinks with Noah and Dave in Berlin
last winter we
> >>> improvised
> >>> >>>> a
> >>> >>>>> few
> >>> >>>>>>>> slogans that would capture the (what we
think) value of
> CouchDB,
> >>> >>>> rather
> >>> >>>>>>>> than the technicalities of it. The last
thing we arrived at is
> >>> >>>> “CouchDB
> >>> >>>>>>>> puts the data in your hands.”. It isn’t
perfect, but better
> what
> >>> we
> >>> >>>>> have
> >>> >>>>>>>> now and it opens us up to fill in all the
background story
> that we
> >>> >>>>> need to
> >>> >>>>>>>> make that claim: capture the ecosystem
of Couch-Replication
> >>> >>>> compatible
> >>> >>>>>>>> projects and the distinct values of their
interoperability.
> >>> >>>>>>>>>
> >>> >>>>>>>>> What I’d like to see in this group
to take this proposal and
> >>> >>>> evolve it
> >>> >>>>>>>> into something we are all comfortable with.
We can then
> prepare
> >>> all
> >>> >>>> our
> >>> >>>>>>>> public facing properties to reflect the
changes and see how
> that
> >>> >>>> goes.
> >>> >>>>>>>>>
> >>> >>>>>>>>> I deliberately steer this away from
a website redesign, or
> major
> >>> >>>>> rework
> >>> >>>>>>>> on our messaging or even a lengthy philosophical
debate on
> “the
> >>> why
> >>> >>>> of
> >>> >>>>>>>> CouchDB” in order to actually just figure
out a better slogan
> that
> >>> >>>> we
> >>> >>>>> can
> >>> >>>>>>>> use to move forward.
> >>> >>>>>>>>>
> >>> >>>>>>>>> What do you think? :)
> >>> >>>>>>>>>
> >>> >>>>>>>>> Best
> >>> >>>>>>>>> Jan
> >>> >>>>>>>>> --
> >>> >>>>>>>
> >>> >>>>>>>
> >>> >>>>>>>
> >>> >>>>>>> --
> >>> >>>>>>> Mike Miller
> >>> >>>>>>> Co-Founder, Chief Scientist
> >>> >>>>>>> Cloudant, An IBM Company
> >>> >>>>>>> 617-308-3110 mobile
> >>> >>>>>>
> >>> >>>>>> Jan Lehnardt
> >>> >>>>>> The Neighbourhoodie Software GmbH
> >>> >>>>>> Adalbertstr. 7-8, 10999 Berlin
> >>> >>>>>> neighbourhood.ie
> >>> >>>>>>
> >>> >>>>>> Handelsregister HRB 157851 B Amtsgericht Charlottenburg
> >>> >>>>>> Geschäftsführung: Jan Lehnardt, Lena Reinhard
> >>> >>>
> >>> >>>
> >>> >>>
> >>> >>> --
> >>> >>> Andy Wenk
> >>> >>> Hamburg - Germany
> >>> >>> RockIt!
> >>> >>>
> >>> >>> http://www.couchdb-buch.de
> >>> >>> http://www.pg-praxisbuch.de
> >>> >>>
> >>> >>> GPG fingerprint: C044 8322 9E12 1483 4FEC 9452 B65D 6BE3 9ED3
9588
> >>> >>>
> >>> >>> https://people.apache.org/keys/committer/andywenk.asc
> >>> >>
> >>> >>
> >>> >>
> >>> >> --
> >>> >> Andy Wenk
> >>> >> Hamburg - Germany
> >>> >> RockIt!
> >>> >>
> >>> >> http://www.couchdb-buch.de
> >>> >> http://www.pg-praxisbuch.de
> >>> >>
> >>> >> GPG fingerprint: C044 8322 9E12 1483 4FEC 9452 B65D 6BE3 9ED3 9588
> >>> >>
> >>> >> https://people.apache.org/keys/committer/andywenk.asc
> >>>
> >>> Jan Lehnardt
> >>> The Neighbourhoodie Software GmbH
> >>> Adalbertstr. 7-8, 10999 Berlin
> >>> neighbourhood.ie
> >>>
> >>> Handelsregister HRB 157851 B Amtsgericht Charlottenburg
> >>> Geschäftsführung: Jan Lehnardt, Lena Reinhard
> >>>
> >>>
> >>
> >>
> >> --
> >> Andy Wenk
> >> Hamburg - Germany
> >> RockIt!
> >>
> >> http://www.couchdb-buch.de
> >> http://www.pg-praxisbuch.de
> >>
> >> GPG fingerprint: C044 8322 9E12 1483 4FEC 9452 B65D 6BE3 9ED3 9588
> >>
> >> https://people.apache.org/keys/committer/andywenk.asc
>



-- 
Andy Wenk
Hamburg - Germany
RockIt!

GPG fingerprint: C044 8322 9E12 1483 4FEC 9452 B65D 6BE3 9ED3 9588

 https://people.apache.org/keys/committer/andywenk.asc

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