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From Andy Wenk <a...@nms.de>
Subject Re: We need a better slogan
Date Fri, 13 Jun 2014 09:33:31 GMT
addition:

and we vote for sure for the resulting list Jan and Lena will propose out
of the suggestions :)


On 13 June 2014 11:32, Andy Wenk <andy@nms.de> wrote:

> Thanks Jan for bringing this up. This is a tough but good one :).
>
> I don't have any suggestions yet but agree with Lena's idea what the
> slogan should say. I would like to propose to create a list somewhere
> (temporary page on cwiki ->
> https://cwiki.apache.org/confluence/display/COUCHDB/Marketing ?), where
> we can put in slogans and compare them. Then Jan and Lena review them and
> throw away what is not cool enough (we need some responsible people doing
> this otherwise it will be endless).
>
> With this approach, we can fix that in between two weeks at max.
>
> Cheers
>
> Andy
>
>
>
>  On 13 June 2014 11:12, Nick North <north.n@gmail.com> wrote:
>
>> I agree with Lena that the slogan should have some connection with
>> databases. "All your data, everywhere", for example, would do that and
>> refer to CouchDb's replication capabilities, but I don't think it is quite
>> enticing enough.
>>
>> Nick
>>
>>
>> On 13 June 2014 09:55, Lena Reinhard <lena@thehoodiefirm.com> wrote:
>>
>> > I was part of that discussion with Noah and Dave this winter, too, and
>> to
>> > me as a Marketing person, CouchDB's slogan has always been a hard one to
>> > get, and so I was happy to discuss it that day and now again. I'd love
>> to
>> > see a slogan that goes away from what CouchDB *does* to what value it
>> > delivers to users (by what it is / does) and / or what value(s) it
>> offers
>> > itself (where still the value it offers to people usually leads to
>> stronger
>> > slogans which are easier to understand for people).
>> >
>> > Personally, I think although general slogans can be good and sticky, I'd
>> > try to stay away from something that is too general - at least an
>> obvious
>> > connection of the slogan to databases should be given to not confuse
>> people.
>> >
>> > On 12.06.2014, at 21:03, Jan Lehnardt <jan@thehoodiefirm.com> wrote:
>> >
>> > >
>> > > On 12 Jun 2014, at 21:59 , Mike Miller <mike@cloudant.com> wrote:
>> > >
>> > >> I like it.  I think that Apache CouchDB should lead us into the
>> > >> post-Snowden, net neutrality era.
>> > >
>> > > while I personally agree, I’m not sure that that’s a point we should
>> be
>> > too upfront about. I’d like to avoid what happened to bittorrent, great
>> > technology that is forever tainted with legal issues. But maybe we
>> should
>> > force it and get some publicity from it :)
>> > >
>> > >> I once heard it described as, "what the internet was supposed to be."
>> > >
>> > > That was me, I’m glad that stuck :D
>> > >
>> > > Best
>> > > Jan
>> > > --
>> > >
>> > >
>> > >>
>> > >> -M
>> > >>
>> > >>
>> > >> On Thu, Jun 12, 2014 at 12:52 PM, Sebastian Rothbucher <
>> > >> sebastianrothbucher@googlemail.com> wrote:
>> > >>
>> > >>> Hi Jan,
>> > >>>
>> > >>> Great idea!
>> > >>>
>> > >>> Not sure if s/o else claims/owns it, but what about "the Web in
YOUR
>> > hands"
>> > >>>
>> > >>> Good luck
>> > >>>   Sebastian
>> > >>>
>> > >>> Von meinem iPhone gesendet
>> > >>>
>> > >>>> Am 12.06.2014 um 21:31 schrieb Jan Lehnardt <jan@apache.org>:
>> > >>>>
>> > >>>> Apache CouchDB™ is a database
>> > >>>> that uses JSON for documents,
>> > >>>> JavaScript for MapReduce indexes,
>> > >>>> and regular HTTP for its API
>> > >>>>
>> > >>>>
>> > >>>> What a bunch of baloney! I only say this because I helped to
write
>> and
>> > >>> publish this. Noah and I developed this in the running up of the
>> 1.2.0
>> > >>> release that coincided with the new website that was meant to be
a
>> > >>> watershed-the-draught-years-are-over release. I think it fulfilled
>> its
>> > >>> purpose, but it won’t suffice today.
>> > >>>>
>> > >>>> The CouchDB slogan, or byline, or motto is titling all our
public
>> > >>> communication: It’s the first thing thousands of visitors on
our
>> > website
>> > >>> see. It is the first line in all our board reports and it is the
>> > >>> introduction in all our release announcements. It’s the one sentence
>> > that
>> > >>> gets quoted the most and as it stands it is a wasted opportunity,
as
>> > it is
>> > >>> not sticky, not memorable and not aligned with our goals.
>> > >>>>
>> > >>>> We need a slogan that rolls of anyones tongue. We need a slogan
>> that
>> > >>> captures succinctly what makes CouchDB unique. We need a slogan
that
>> > >>> captures our values.
>> > >>>>
>> > >>>> I realise that this is a MAJOR bike-shed and that’s why I
am
>> bringing
>> > >>> this up here rather than dev@ for now. I’ve tried dev@ before
and
>> it
>> > >>> didn’t go anywhere. My strawperson proposal there was “CouchDB,a
>> > database
>> > >>> that replicates” and while that is a lot sickier, doesn’t really
>> help
>> > >>> either.
>> > >>>>
>> > >>>> Over drinks with Noah and Dave in Berlin last winter we improvised
>> a
>> > few
>> > >>> slogans that would capture the (what we think) value of CouchDB,
>> rather
>> > >>> than the technicalities of it. The last thing we arrived at is
>> “CouchDB
>> > >>> puts the data in your hands.”. It isn’t perfect, but better
what we
>> > have
>> > >>> now and it opens us up to fill in all the background story that
we
>> > need to
>> > >>> make that claim: capture the ecosystem of Couch-Replication
>> compatible
>> > >>> projects and the distinct values of their interoperability.
>> > >>>>
>> > >>>> What I’d like to see in this group to take this proposal
and
>> evolve it
>> > >>> into something we are all comfortable with. We can then prepare
all
>> our
>> > >>> public facing properties to reflect the changes and see how that
>> goes.
>> > >>>>
>> > >>>> I deliberately steer this away from a website redesign, or
major
>> > rework
>> > >>> on our messaging or even a lengthy philosophical debate on “the
why
>> of
>> > >>> CouchDB” in order to actually just figure out a better slogan
that
>> we
>> > can
>> > >>> use to move forward.
>> > >>>>
>> > >>>> What do you think? :)
>> > >>>>
>> > >>>> Best
>> > >>>> Jan
>> > >>>> --
>> > >>>>
>> > >>>
>> > >>
>> > >>
>> > >>
>> > >> --
>> > >> Mike Miller
>> > >> Co-Founder, Chief Scientist
>> > >> Cloudant, An IBM Company
>> > >> 617-308-3110 mobile
>> > >
>> > > Jan Lehnardt
>> > > The Neighbourhoodie Software GmbH
>> > > Adalbertstr. 7-8, 10999 Berlin
>> > > neighbourhood.ie
>> > >
>> > > Handelsregister HRB 157851 B Amtsgericht Charlottenburg
>> > > Geschäftsführung: Jan Lehnardt, Lena Reinhard
>> >
>> >
>>
>
>
>
> --
> Andy Wenk
> Hamburg - Germany
> RockIt!
>
> http://www.couchdb-buch.de
> http://www.pg-praxisbuch.de
>
> GPG fingerprint: C044 8322 9E12 1483 4FEC 9452 B65D 6BE3 9ED3 9588
>
> https://people.apache.org/keys/committer/andywenk.asc
>



-- 
Andy Wenk
Hamburg - Germany
RockIt!

http://www.couchdb-buch.de
http://www.pg-praxisbuch.de

GPG fingerprint: C044 8322 9E12 1483 4FEC 9452 B65D 6BE3 9ED3 9588

https://people.apache.org/keys/committer/andywenk.asc

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