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Date: Sun, 2 Nov 2014 16:03:52 -0500 (EST)
From: Joan Touzet <wohali@apache.org>
Reply-To: Joan Touzet <wohali@apache.org>
To: dev@couchdb.apache.org
Message-ID: <7838999.19.1414962231078.JavaMail.Joan@RITA>
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 <CADA9kr9+rpRnqJcALFMmrf9WULYQqgQxFg8K2oTrv30kQcnYnA@mail.gmail.com>
Subject: Re: [DISCUSS] Improved CouchDB logo
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I'm in line with Andy on the blue, probably not good messaging.

Green is PouchDB's colour so best to let them use that, too.

Red, dark red, orange are fine by me.

I also agree that the last row is the best, I don't like the "ouchDB"
that people might read if they don't know that the semicircular thing is
a C.

Short story: Many years ago I worked for Soma Networks. Their first logo
was a perfect circle with two sorta offset symbols on top of it.  They
used to position the logo to the left of the Soma Networks text.

  http://www.huntingtonventures.com/images/logos/soma.gif

TSA started stopping our employees at the US border who were wearing
shirts/jackets with the logo: "Wait, you work for OSAMA NETWORKS?" >_<

After that, the logo was moved directly above the Soma Networks text
so all confusion was removed...at great expense to reprint everything...

-Joan

----- Original Message -----
From: "Andy Wenk" <andywenk@apache.org>
To: dev@couchdb.apache.org
Sent: Saturday, November 1, 2014 3:51:15 PM
Subject: Re: [DISCUSS] Improved CouchDB logo

Nick,

thanks 1000 times for taking the action and create these ideas. This is
what we need to find a route to a "maybe" new logo. Everything I write
below is very direct and I ask you very much to take it as my personal view
and as constructive criticism. Again - I highly appreciate your work!

I have to admit, that I don't like the first and second ideas. I simply
read OuchDB (Alex mentioned it before). Imho it's a no go.

The third line is a better idea but is not better that what we have. It is
definitely very modern. Some words to the colours (last row):

* sorry I don't like green ;-)
* orange is not strong enough as a colour
* blue is cool but is Cloudant's main colour an also used heavily by
Couchbase (http://www.couchbase.com/).
* red ... is what I like
* dark red and red is ... hm ... dunno - I don't like it too much

The only colours I like is blue and red. But blue can have some problems
like:

* it's Cloudant's colour
* Cloudant does now belong to IBM
* IBM is blue
* ah - CouchDB is also blue now - maybe they are now a IBM OpenSource
Project?
* ... =C3=A4hm ... nope!

I think that IF we create a new logo, we should keep a "link" to the old
one in some way. I am afraid I don't see this here ...

Thanks a lot and Cheers

Andy


On 1 November 2014 10:09, Alexander Shorin <kxepal@gmail.com> wrote:

> OuchDB! You made it (:
> Circular designs are really nice: they have the project name, two
> curved couches directed to each other suggests party communication /
> data replication and multiple colours allows to fit it surrounding
> environment better.  Though we're seems going to drop Relax moto...
> --
> ,,,^..^,,,
>
>
> On Sat, Nov 1, 2014 at 11:04 AM,  <justin@villageonline.info> wrote:
> > Hi Nick,
> >
> > These look great.
> >
> > I like the circular designs - how would these look with the current
> colours (ie Reds, white and black) ?
> >
> > Thanks,
> > Justin
> >
> > -----Original Message-----
> > From: Nick Pavlica [mailto:linicks@gmail.com]
> > Sent: 31 October 2014 23:49
> > To: dev@couchdb.apache.org; andywenk@apache.org
> > Subject: Re: [DISCUSS] Improved CouchDB logo
> >
> > All,
> >
> >
> >> Hey Nick,
> >>
> >> attachments are not allowed on this ML and are being deleted. Could
> >> you share it via link?
> >>
> >
> >
> >   Sorry, I didn't realize that the ML restricted attachments.  Here is =
a
> link to the attachment in Dropbox:
> >
> >
> > https://www.dropbox.com/s/4e06ijhfizbd188/couchdb_concept_art.pdf?dl=3D=
0
> >
> >   -- Nick
> >
> >
> >
> >
> >
> >>
> >> Looking forward to see your ideas :)
> >>
> >> Cheers
> >>
> >> Andy
> >>
> >> On 1 November 2014 00:07, Nick Pavlica <linicks@gmail.com> wrote:
> >>
> >> > All,
> >> >   I'v crated some conceptual artwork in hopes of moving this
> >> > discussion forward (see attached pdf).  The main idea is to get away
> >> > from the couch with the human figure on it, and go with a top view
> >> > of a circular, or conversation couch as we call them in the U.S.  I
> >> > tried to stay true to
> >> the
> >> > current logo by retaining the motto, and Apache designation.  Of
> >> > course this is a work in progress, and I look forward your feedback.
> >> >
> >> >
> >> > Regards,
> >> >
> >> > -- Nick Pavlica
> >> >
> >> > On Thu, Oct 30, 2014 at 12:05 PM, Joan Touzet <wohali@apache.org>
> wrote:
> >> >
> >> >> I have started a new marketing@ thread on changing the motto, as
> >> >> it's
> >> not
> >> >> a developer-related issue.
> >> >>
> >> >> Trying to get this thread back on track, if people have new logo
> >> >> suggestions - real ones, well designed, not jokes or vitriol,
> >> >> please
> >> post
> >> >> them here for us to get a look at. We don't need an official
> >> announcement
> >> >> about a logo search/contest to start accepting submissions.
> >> >>
> >> >> -Joan
> >> >>
> >> >> ----- Original Message -----
> >> >> From: "Andy Wenk" <andywenk@apache.org>
> >> >> To: dev@couchdb.apache.org
> >> >> Sent: Thursday, October 30, 2014 1:09:24 PM
> >> >> Subject: Re: [DISCUSS] Improved CouchDB logo
> >> >>
> >> >> Jan,
> >> >>
> >> >> thanks for your list :) . That reflects and summarises my thoughts
> >> >> as
> >> well
> >> >>
> >> >> @Noah ... I understand confusion with Couchbase in social media. I
> >> >> was
> >> not
> >> >> really aware of that. So I support the point working on that issue
> >> >> but
> >> am
> >> >> still -1 in changing the name
> >> >>
> >> >> Cheers
> >> >>
> >> >> Andy
> >> >>
> >> >> On 30 October 2014 17:49, Jan Lehnardt <jan@apache.org> wrote:
> >> >>
> >> >> > Ah, sorry, I thought this was in reply to me. Hooray for
> >> >> > non-threaded
> >> >> MUAs
> >> >> > :/
> >> >> >
> >> >> >
> >> >> > > On 30 Oct 2014, at 17:47 , Noah Slater <nslater@apache.org>
> wrote:
> >> >> > >
> >> >> > > I was replying to this thread:
> >> >> > >
> >> >> > > Andy:
> >> >> > >> sure - IF we want to rename then with 2.0. But before I give
> >> >> > >> my
> >> >> whatever
> >> >> > > vote, I would like to know which advantages you expect to get
> >> >> > > with a
> >> >> > rename
> >> >> > > .... as of now - I can only think of negative aspects ...
> >> >> > >
> >> >> > > Noah:
> >> >> > >> Clear up massive brand confusion with Couchbase, basically.
> >> >> > >
> >> >> > > Andy:
> >> >> > >> I am not sure how big this special issue is because I clearly
> >> >> > >> see
> >> the
> >> >> > > situation from CouchDB. If we have a look to the people on the
> >> >> > > ML
> >> who
> >> >> > think
> >> >> > > it's Couchbase, that's very minimal ... I would prefer to keep
> >> >> > > the
> >> >> name
> >> >> > and
> >> >> > > clarify the situation as often as possible
> >> >> > >
> >> >> > > On 30 October 2014 17:45, Jan Lehnardt <jan@apache.org> wrote:
> >> >> > >> My comment on Couchbase was related to the logo, not the name.
> >> >> > >>
> >> >> > >> Best
> >> >> > >> Jan
> >> >> > >> --
> >> >> > >>
> >> >> > >>
> >> >> > >>
> >> >> > >>> On 30 Oct 2014, at 17:39 , Noah Slater <nslater@apache.org>
> >> wrote:
> >> >> > >>>
> >> >> > >>> No, because of the name.
> >> >> > >>>
> >> >> > >>> On 30 October 2014 17:34, Jan Lehnardt <jan@apache.org> wrote=
:
> >> >> > >>>>
> >> >> > >>>>> On 30 Oct 2014, at 17:33 , Noah Slater <nslater@apache.org>
> >> >> wrote:
> >> >> > >>>>>
> >> >> > >>>>> The confusion with Couchbase is large, widespread, and
> >> >> > >>>>> shows no
> >> >> signs
> >> >> > >>>>> of resolving itself any time soon. This issue is constantly
> >> >> coming up
> >> >> > >>>>> on social media, in person, and so on.
> >> >> > >>>>
> >> >> > >>>> Because of the logo? I hardly think so.
> >> >> > >>>>
> >> >> > >>>> Best
> >> >> > >>>> Jan
> >> >> > >>>> --
> >> >> > >>>>
> >> >> > >>>>
> >> >> > >>>>>
> >> >> > >>>>> On 30 October 2014 17:04, Andy Wenk <andywenk@apache.org>
> >> wrote:
> >> >> > >>>>>> On 30 October 2014 16:47, Noah Slater <nslater@apache.org>
> >> >> wrote:
> >> >> > >>>>>>
> >> >> > >>>>>>> Clear up massive brand confusion with Couchbase, basicall=
y.
> >> >> > >>>>>>>
> >> >> > >>>>>>
> >> >> > >>>>>> I am not sure how big this special issue is because I
> >> >> > >>>>>> clearly
> >> see
> >> >> > the
> >> >> > >>>>>> situation from CouchDB. If we have a look to the people on
> >> >> > >>>>>> the
> >> ML
> >> >> > who think
> >> >> > >>>>>> it's Couchbase, that's very minimal ... I would prefer to
> >> >> > >>>>>> keep
> >> >> the
> >> >> > name and
> >> >> > >>>>>> clarify the situation as often as possible
> >> >> > >>>>>>
> >> >> > >>>>>>
> >> >> > >>>>>>
> >> >> > >>>>>>
> >> >> > >>>>>>>
> >> >> > >>>>>>> On 30 October 2014 16:35, Andy Wenk <andywenk@apache.org>
> >> >> wrote:
> >> >> > >>>>>>>> sure - IF we want to rename then with 2.0. But before I
> >> >> > >>>>>>>> give
> >> my
> >> >> > whatever
> >> >> > >>>>>>>> vote, I would like to know which advantages you expect
> >> >> > >>>>>>>> to get
> >> >> > with a
> >> >> > >>>>>>> rename
> >> >> > >>>>>>>> .... as of now - I can only think of negative aspects ..=
.
> >> >> > >>>>>>>>
> >> >> > >>>>>>>> On 30 October 2014 16:08, Jason Smith <
> >> jason.h.smith@gmail.com
> >> >> >
> >> >> > wrote:
> >> >> > >>>>>>>>
> >> >> > >>>>>>>>> Love it. Get away from the WhateverDB thing. Just stake
> >> >> > >>>>>>>>> out
> >> an
> >> >> > arbitrary
> >> >> > >>>>>>>>> mark from which we build clear, unambiguous IP.
> >> >> > >>>>>>>>>
> >> >> > >>>>>>>>> My proposal (as long as we are brainstorming names):
> >> >> > >>>>>>>>>
> >> >> > >>>>>>>>>  Eight Ball
> >> >> > >>>>>>>>>
> >> >> > >>>>>>>>> Tagline: Whatever you do. Don't get more eight ball!
> >> >> > >>>>>>>>>
> >> >> > >>>>>>>>> More seriously, yes, a name change has lots of
> >> >> > >>>>>>>>> problems. But
> >> >> it
> >> >> > is worth
> >> >> > >>>>>>>>> re-considering Noah's point that now is the best time
> >> >> > >>>>>>>>> to do
> >> >> it,
> >> >> > if it
> >> >> > >>>>>>> is to
> >> >> > >>>>>>>>> be done.
> >> >> > >>>>>>>>>
> >> >> > >>>>>>>>> On Thu, Oct 30, 2014 at 10:02 PM, Noah Slater <
> >> >> > nslater@apache.org>
> >> >> > >>>>>>> wrote:
> >> >> > >>>>>>>>>
> >> >> > >>>>>>>>>> I've been wanting to rename it SleepyDB for a while no=
w.
> >> (cf.
> >> >> > Max
> >> >> > >>>>>>>>>> Ogden's SLEEP protocol.)
> >> >> > >>>>>>>>>>
> >> >> > >>>>>>>>>> On 30 October 2014 11:43, Kevin Coombes <
> >> >> > kevin.r.coombes@gmail.com>
> >> >> > >>>>>>>>> wrote:
> >> >> > >>>>>>>>>>> Definitely -1 on changing the name. It's already
> "cooked"
> >> >> into
> >> >> > >>>>>>>>> everything
> >> >> > >>>>>>>>>>> associated with the project. There are links (and
> >> >> > >>>>>>>>>>> hard
> >> copy
> >> >> > >>>>>>> references)
> >> >> > >>>>>>>>>> to
> >> >> > >>>>>>>>>>> the name and the web site(s) all over the place. How
> >> >> > >>>>>>>>>>> long
> >> do
> >> >> > you
> >> >> > >>>>>>> want
> >> >> > >>>>>>>>> to
> >> >> > >>>>>>>>>> be
> >> >> > >>>>>>>>>>> forced to maintain DNS or HTTP entries to forward
> >> >> > >>>>>>>>>>> users
> >> from
> >> >> > the
> >> >> > >>>>>>>>> current
> >> >> > >>>>>>>>>>> names to whatever you might pick for new ones?
> >> >> > >>>>>>>>>>>
> >> >> > >>>>>>>>>>> I would be perfectly happy to see a new logo however.
> >> >> > >>>>>>>>>>> And
> >> >> the
> >> >> > last
> >> >> > >>>>>>>>> time I
> >> >> > >>>>>>>>>>> looked, there were a lot more colors than just red or
> >> >> blue....
> >> >> > >>>>>>>>>>>
> >> >> > >>>>>>>>>>> Kevin
> >> >> > >>>>>>>>>>> On Oct 30, 2014 6:11 AM, "Brad Noble"
> >> >> > >>>>>>>>>>> <bradn@us.ibm.com>
> >> >> > wrote:
> >> >> > >>>>>>>>>>>
> >> >> > >>>>>>>>>>>> *SyncDB*
> >> >> > >>>>>>>>>>>> The database that syncs.
> >> >> > >>>>>>>>>>>>
> >> >> > >>>>>>>>>>>> Logo would embody that idea.
> >> >> > >>>>>>>>>>>>
> >> >> > >>>>>>>>>>>>
> >> >> > >>>>>>>>>>>>
> >> >> > >>>>>>>>>>>> [image: Inactive hide details for Jason Smith
> >> ---10/30/2014
> >> >> > >>>>>>> 04:40:26
> >> >> > >>>>>>>>>>>> AM---On Thu, Oct 30, 2014 at 12:52 AM, Noah Slater
> >> >> > <nslater@apache
> >> >> > >>>>>>>>>> ]Jason
> >> >> > >>>>>>>>>>>> Smith ---10/30/2014 04:40:26 AM---On Thu, Oct 30,
> >> >> > >>>>>>>>>>>> 2014 at
> >> >> > 12:52 AM,
> >> >> > >>>>>>>>> Noah
> >> >> > >>>>>>>>>>>> Slater <nslater@apache.org> wrote: > Blue is nice.
> >> >> > >>>>>>>>>>>> :)
> >> But
> >> >> the
> >> >> > >>>>>>>>>>>>
> >> >> > >>>>>>>>>>>> From: Jason Smith <jason.h.smith@gmail.com>
> >> >> > >>>>>>>>>>>> To: "dev@couchdb.apache.org"
> >> >> > >>>>>>>>>>>> <dev@couchdb.apache.org>
> >> >> > >>>>>>>>>>>> Date: 10/30/2014 04:40 AM
> >> >> > >>>>>>>>>>>> Subject: Re: [DISCUSS] Improved CouchDB logo
> >> >> > >>>>>>>>>>>> ------------------------------
> >> >> > >>>>>>>>>>>>
> >> >> > >>>>>>>>>>>>
> >> >> > >>>>>>>>>>>>
> >> >> > >>>>>>>>>>>> On Thu, Oct 30, 2014 at 12:52 AM, Noah Slater <
> >> >> > nslater@apache.org>
> >> >> > >>>>>>>>>> wrote:
> >> >> > >>>>>>>>>>>>
> >> >> > >>>>>>>>>>>>> Blue is nice. :) But then that tempts me to change
> >> >> > >>>>>>>>>>>>> the
> >> >> name
> >> >> > too.
> >> >> > >>>>>>> I
> >> >> > >>>>>>>>>>>>> mean, if we're ever going to do this, now is the
> time.
> >> >> It's
> >> >> > >>>>>>>>> important
> >> >> > >>>>>>>>>>>>> to note though that we have a very STRONG brand,
> >> >> > >>>>>>>>>>>>> and
> >> >> > changing it
> >> >> > >>>>>>> in
> >> >> > >>>>>>>>> a
> >> >> > >>>>>>>>>>>>> big will be expensive.
> >> >> > >>>>>>>>>>>>>
> >> >> > >>>>>>>>>>>>
> >> >> > >>>>>>>>>>>> Change the name! Change the name!
> >> >> > >>>>>>>>>>>>
> >> >> > >>>>>>>>>>>> Like all transitions, it seems scary. But once it's
> >> >> > >>>>>>>>>>>> done
> >> we
> >> >> > will
> >> >> > >>>>>>> all
> >> >> > >>>>>>>>>> wonder
> >> >> > >>>>>>>>>>>> what we were so worried about.
> >> >> > >>>>>>>>>>>>
> >> >> > >>>>>>>>>>>> The brand is strong, but the question is, how much
> >> >> > >>>>>>>>>>>> of
> >> that
> >> >> > strength
> >> >> > >>>>>>>>> can
> >> >> > >>>>>>>>>> we
> >> >> > >>>>>>>>>>>> keep, and how much do we lose.
> >> >> > >>>>>>>>>>>>
> >> >> > >>>>>>>>>>>> I think we will keep nearly all of it, plus we will
> >> >> > >>>>>>>>>>>> get
> >> >> tons
> >> >> > of
> >> >> > >>>>>>>>>> attention
> >> >> > >>>>>>>>>>>> with a 2.0 release and name change. And as if that
> >> already
> >> >> > isn't
> >> >> > >>>>>>>>>> enough, we
> >> >> > >>>>>>>>>>>> get the opportunity to walk away from a ton of
> >> >> > >>>>>>>>>>>> branding
> >> >> > baggage and
> >> >> > >>>>>>>>>>>> trademark problems.
> >> >> > >>>>>>>>>>>>
> >> >> > >>>>>>>>>>>> Change the name!
> >> >> > >>>>>>>>>>>>
> >> >> > >>>>>>>>>>>>
> >> >> > >>>>>>>>>>
> >> >> > >>>>>>>>>>
> >> >> > >>>>>>>>>>
> >> >> > >>>>>>>>>> --
> >> >> > >>>>>>>>>> Noah Slater
> >> >> > >>>>>>>>>> https://twitter.com/nslater
> >> >> > >>>>>>>>>>
> >> >> > >>>>>>>>>
> >> >> > >>>>>>>>
> >> >> > >>>>>>>>
> >> >> > >>>>>>>>
> >> >> > >>>>>>>> --
> >> >> > >>>>>>>> Andy Wenk
> >> >> > >>>>>>>> Hamburg - Germany
> >> >> > >>>>>>>> RockIt!
> >> >> > >>>>>>>>
> >> >> > >>>>>>>> GPG fingerprint: C044 8322 9E12 1483 4FEC 9452 B65D 6BE3
> >> >> > >>>>>>>> 9ED3
> >> >> 9588
> >> >> > >>>>>>>>
> >> >> > >>>>>>>> https://people.apache.org/keys/committer/andywenk.asc
> >> >> > >>>>>>>
> >> >> > >>>>>>>
> >> >> > >>>>>>>
> >> >> > >>>>>>> --
> >> >> > >>>>>>> Noah Slater
> >> >> > >>>>>>> https://twitter.com/nslater
> >> >> > >>>>>>>
> >> >> > >>>>>>
> >> >> > >>>>>>
> >> >> > >>>>>>
> >> >> > >>>>>> --
> >> >> > >>>>>> Andy Wenk
> >> >> > >>>>>> Hamburg - Germany
> >> >> > >>>>>> RockIt!
> >> >> > >>>>>>
> >> >> > >>>>>> GPG fingerprint: C044 8322 9E12 1483 4FEC 9452 B65D 6BE3
> >> >> > >>>>>> 9ED3
> >> >> 9588
> >> >> > >>>>>>
> >> >> > >>>>>> https://people.apache.org/keys/committer/andywenk.asc
> >> >> > >>>>>
> >> >> > >>>>>
> >> >> > >>>>>
> >> >> > >>>>> --
> >> >> > >>>>> Noah Slater
> >> >> > >>>>> https://twitter.com/nslater
> >> >> > >>>>
> >> >> > >>>
> >> >> > >>>
> >> >> > >>>
> >> >> > >>> --
> >> >> > >>> Noah Slater
> >> >> > >>> https://twitter.com/nslater
> >> >> > >>
> >> >> > >
> >> >> > >
> >> >> > >
> >> >> > > --
> >> >> > > Noah Slater
> >> >> > > https://twitter.com/nslater
> >> >> >
> >> >> >
> >> >>
> >> >>
> >> >> --
> >> >> Andy Wenk
> >> >> Hamburg - Germany
> >> >> RockIt!
> >> >>
> >> >> GPG fingerprint: C044 8322 9E12 1483 4FEC 9452 B65D 6BE3 9ED3 9588
> >> >>
> >> >>  https://people.apache.org/keys/committer/andywenk.asc
> >> >>
> >> >
> >> >
> >>
> >>
> >> --
> >> Andy Wenk
> >> Hamburg - Germany
> >> RockIt!
> >>
> >> GPG fingerprint: C044 8322 9E12 1483 4FEC 9452 B65D 6BE3 9ED3 9588
> >>
> >>  https://people.apache.org/keys/committer/andywenk.asc
> >>
> >
>


--=20
Andy Wenk
Hamburg - Germany
RockIt!

GPG fingerprint: C044 8322 9E12 1483 4FEC 9452 B65D 6BE3 9ED3 9588

 https://people.apache.org/keys/committer/andywenk.asc