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From Brad Noble <br...@us.ibm.com>
Subject Re: [DISCUSS] Improved CouchDB logo
Date Tue, 04 Nov 2014 14:59:51 GMT

Would advocate for the sync idea to lead, and let the couch be a subtle
thing in the mark (like the arrow in the FedEx logo).

For example, there's a couch hiding in here, but the lead is sync:
https://www.dropbox.com/s/7nqptqjrupj54no/2014-11-04%2009.54.55.jpg?dl=0

How much the couch hides would be fun to explore.

- Brad





From:	Noah Slater <nslater@apache.org>
To:	"dev@couchdb.apache.org" <dev@couchdb.apache.org>, Joan Touzet
            <wohali@apache.org>
Date:	11/04/2014 09:49 AM
Subject:	Re: [DISCUSS] Improved CouchDB logo



I really like this idea of two couches meeting, as if the "sync" is
something that's going on between two humans sitting on couches that
face each other. I think that's a great concept to explore. Thanks!

On 2 November 2014 22:03, Joan Touzet <wohali@apache.org> wrote:
> I'm in line with Andy on the blue, probably not good messaging.
>
> Green is PouchDB's colour so best to let them use that, too.
>
> Red, dark red, orange are fine by me.
>
> I also agree that the last row is the best, I don't like the "ouchDB"
> that people might read if they don't know that the semicircular thing is
> a C.
>
> Short story: Many years ago I worked for Soma Networks. Their first logo
> was a perfect circle with two sorta offset symbols on top of it.  They
> used to position the logo to the left of the Soma Networks text.
>
>   http://www.huntingtonventures.com/images/logos/soma.gif
>
> TSA started stopping our employees at the US border who were wearing
> shirts/jackets with the logo: "Wait, you work for OSAMA NETWORKS?" >_<
>
> After that, the logo was moved directly above the Soma Networks text
> so all confusion was removed...at great expense to reprint everything...
>
> -Joan
>
> ----- Original Message -----
> From: "Andy Wenk" <andywenk@apache.org>
> To: dev@couchdb.apache.org
> Sent: Saturday, November 1, 2014 3:51:15 PM
> Subject: Re: [DISCUSS] Improved CouchDB logo
>
> Nick,
>
> thanks 1000 times for taking the action and create these ideas. This is
> what we need to find a route to a "maybe" new logo. Everything I write
> below is very direct and I ask you very much to take it as my personal
view
> and as constructive criticism. Again - I highly appreciate your work!
>
> I have to admit, that I don't like the first and second ideas. I simply
> read OuchDB (Alex mentioned it before). Imho it's a no go.
>
> The third line is a better idea but is not better that what we have. It
is
> definitely very modern. Some words to the colours (last row):
>
> * sorry I don't like green ;-)
> * orange is not strong enough as a colour
> * blue is cool but is Cloudant's main colour an also used heavily by
> Couchbase (http://www.couchbase.com/).
> * red ... is what I like
> * dark red and red is ... hm ... dunno - I don't like it too much
>
> The only colours I like is blue and red. But blue can have some problems
> like:
>
> * it's Cloudant's colour
> * Cloudant does now belong to IBM
> * IBM is blue
> * ah - CouchDB is also blue now - maybe they are now a IBM OpenSource
> Project?
> * ... ähm ... nope!
>
> I think that IF we create a new logo, we should keep a "link" to the old
> one in some way. I am afraid I don't see this here ...
>
> Thanks a lot and Cheers
>
> Andy
>
>
> On 1 November 2014 10:09, Alexander Shorin <kxepal@gmail.com> wrote:
>
>> OuchDB! You made it (:
>> Circular designs are really nice: they have the project name, two
>> curved couches directed to each other suggests party communication /
>> data replication and multiple colours allows to fit it surrounding
>> environment better.  Though we're seems going to drop Relax moto...
>> --
>> ,,,^..^,,,
>>
>>
>> On Sat, Nov 1, 2014 at 11:04 AM,  <justin@villageonline.info> wrote:
>> > Hi Nick,
>> >
>> > These look great.
>> >
>> > I like the circular designs - how would these look with the current
>> colours (ie Reds, white and black) ?
>> >
>> > Thanks,
>> > Justin
>> >
>> > -----Original Message-----
>> > From: Nick Pavlica [mailto:linicks@gmail.com]
>> > Sent: 31 October 2014 23:49
>> > To: dev@couchdb.apache.org; andywenk@apache.org
>> > Subject: Re: [DISCUSS] Improved CouchDB logo
>> >
>> > All,
>> >
>> >
>> >> Hey Nick,
>> >>
>> >> attachments are not allowed on this ML and are being deleted. Could
>> >> you share it via link?
>> >>
>> >
>> >
>> >   Sorry, I didn't realize that the ML restricted attachments.  Here is
a
>> link to the attachment in Dropbox:
>> >
>> >
>> > https://www.dropbox.com/s/4e06ijhfizbd188/couchdb_concept_art.pdf?dl=0
>> >
>> >   -- Nick
>> >
>> >
>> >
>> >
>> >
>> >>
>> >> Looking forward to see your ideas :)
>> >>
>> >> Cheers
>> >>
>> >> Andy
>> >>
>> >> On 1 November 2014 00:07, Nick Pavlica <linicks@gmail.com> wrote:
>> >>
>> >> > All,
>> >> >   I'v crated some conceptual artwork in hopes of moving this
>> >> > discussion forward (see attached pdf).  The main idea is to get
away
>> >> > from the couch with the human figure on it, and go with a top view
>> >> > of a circular, or conversation couch as we call them in the U.S.  I
>> >> > tried to stay true to
>> >> the
>> >> > current logo by retaining the motto, and Apache designation.  Of
>> >> > course this is a work in progress, and I look forward your
feedback.
>> >> >
>> >> >
>> >> > Regards,
>> >> >
>> >> > -- Nick Pavlica
>> >> >
>> >> > On Thu, Oct 30, 2014 at 12:05 PM, Joan Touzet <wohali@apache.org>
>> wrote:
>> >> >
>> >> >> I have started a new marketing@ thread on changing the motto, as
>> >> >> it's
>> >> not
>> >> >> a developer-related issue.
>> >> >>
>> >> >> Trying to get this thread back on track, if people have new logo
>> >> >> suggestions - real ones, well designed, not jokes or vitriol,
>> >> >> please
>> >> post
>> >> >> them here for us to get a look at. We don't need an official
>> >> announcement
>> >> >> about a logo search/contest to start accepting submissions.
>> >> >>
>> >> >> -Joan
>> >> >>
>> >> >> ----- Original Message -----
>> >> >> From: "Andy Wenk" <andywenk@apache.org>
>> >> >> To: dev@couchdb.apache.org
>> >> >> Sent: Thursday, October 30, 2014 1:09:24 PM
>> >> >> Subject: Re: [DISCUSS] Improved CouchDB logo
>> >> >>
>> >> >> Jan,
>> >> >>
>> >> >> thanks for your list :) . That reflects and summarises my thoughts
>> >> >> as
>> >> well
>> >> >>
>> >> >> @Noah ... I understand confusion with Couchbase in social media.
I
>> >> >> was
>> >> not
>> >> >> really aware of that. So I support the point working on that issue
>> >> >> but
>> >> am
>> >> >> still -1 in changing the name
>> >> >>
>> >> >> Cheers
>> >> >>
>> >> >> Andy
>> >> >>
>> >> >> On 30 October 2014 17:49, Jan Lehnardt <jan@apache.org> wrote:
>> >> >>
>> >> >> > Ah, sorry, I thought this was in reply to me. Hooray for
>> >> >> > non-threaded
>> >> >> MUAs
>> >> >> > :/
>> >> >> >
>> >> >> >
>> >> >> > > On 30 Oct 2014, at 17:47 , Noah Slater <nslater@apache.org>
>> wrote:
>> >> >> > >
>> >> >> > > I was replying to this thread:
>> >> >> > >
>> >> >> > > Andy:
>> >> >> > >> sure - IF we want to rename then with 2.0. But before
I give
>> >> >> > >> my
>> >> >> whatever
>> >> >> > > vote, I would like to know which advantages you expect
to get
>> >> >> > > with a
>> >> >> > rename
>> >> >> > > .... as of now - I can only think of negative aspects
...
>> >> >> > >
>> >> >> > > Noah:
>> >> >> > >> Clear up massive brand confusion with Couchbase,
basically.
>> >> >> > >
>> >> >> > > Andy:
>> >> >> > >> I am not sure how big this special issue is because
I clearly
>> >> >> > >> see
>> >> the
>> >> >> > > situation from CouchDB. If we have a look to the people
on the
>> >> >> > > ML
>> >> who
>> >> >> > think
>> >> >> > > it's Couchbase, that's very minimal ... I would prefer
to keep
>> >> >> > > the
>> >> >> name
>> >> >> > and
>> >> >> > > clarify the situation as often as possible
>> >> >> > >
>> >> >> > > On 30 October 2014 17:45, Jan Lehnardt <jan@apache.org>
wrote:
>> >> >> > >> My comment on Couchbase was related to the logo,
not the
name.
>> >> >> > >>
>> >> >> > >> Best
>> >> >> > >> Jan
>> >> >> > >> --
>> >> >> > >>
>> >> >> > >>
>> >> >> > >>
>> >> >> > >>> On 30 Oct 2014, at 17:39 , Noah Slater <nslater@apache.org>
>> >> wrote:
>> >> >> > >>>
>> >> >> > >>> No, because of the name.
>> >> >> > >>>
>> >> >> > >>> On 30 October 2014 17:34, Jan Lehnardt <jan@apache.org>
wrote:
>> >> >> > >>>>
>> >> >> > >>>>> On 30 Oct 2014, at 17:33 , Noah Slater
<nslater@apache.org>
>> >> >> wrote:
>> >> >> > >>>>>
>> >> >> > >>>>> The confusion with Couchbase is large,
widespread, and
>> >> >> > >>>>> shows no
>> >> >> signs
>> >> >> > >>>>> of resolving itself any time soon. This
issue is
constantly
>> >> >> coming up
>> >> >> > >>>>> on social media, in person, and so on.
>> >> >> > >>>>
>> >> >> > >>>> Because of the logo? I hardly think so.
>> >> >> > >>>>
>> >> >> > >>>> Best
>> >> >> > >>>> Jan
>> >> >> > >>>> --
>> >> >> > >>>>
>> >> >> > >>>>
>> >> >> > >>>>>
>> >> >> > >>>>> On 30 October 2014 17:04, Andy Wenk <andywenk@apache.org>
>> >> wrote:
>> >> >> > >>>>>> On 30 October 2014 16:47, Noah Slater
<nslater@apache.org>
>> >> >> wrote:
>> >> >> > >>>>>>
>> >> >> > >>>>>>> Clear up massive brand confusion
with Couchbase,
basically.
>> >> >> > >>>>>>>
>> >> >> > >>>>>>
>> >> >> > >>>>>> I am not sure how big this special
issue is because I
>> >> >> > >>>>>> clearly
>> >> see
>> >> >> > the
>> >> >> > >>>>>> situation from CouchDB. If we have
a look to the people
on
>> >> >> > >>>>>> the
>> >> ML
>> >> >> > who think
>> >> >> > >>>>>> it's Couchbase, that's very minimal
... I would prefer to
>> >> >> > >>>>>> keep
>> >> >> the
>> >> >> > name and
>> >> >> > >>>>>> clarify the situation as often as
possible
>> >> >> > >>>>>>
>> >> >> > >>>>>>
>> >> >> > >>>>>>
>> >> >> > >>>>>>
>> >> >> > >>>>>>>
>> >> >> > >>>>>>> On 30 October 2014 16:35, Andy
Wenk
<andywenk@apache.org>
>> >> >> wrote:
>> >> >> > >>>>>>>> sure - IF we want to rename
then with 2.0. But before I
>> >> >> > >>>>>>>> give
>> >> my
>> >> >> > whatever
>> >> >> > >>>>>>>> vote, I would like to know
which advantages you expect
>> >> >> > >>>>>>>> to get
>> >> >> > with a
>> >> >> > >>>>>>> rename
>> >> >> > >>>>>>>> .... as of now - I can only
think of negative
aspects ...
>> >> >> > >>>>>>>>
>> >> >> > >>>>>>>> On 30 October 2014 16:08,
Jason Smith <
>> >> jason.h.smith@gmail.com
>> >> >> >
>> >> >> > wrote:
>> >> >> > >>>>>>>>
>> >> >> > >>>>>>>>> Love it. Get away from
the WhateverDB thing. Just
stake
>> >> >> > >>>>>>>>> out
>> >> an
>> >> >> > arbitrary
>> >> >> > >>>>>>>>> mark from which we build
clear, unambiguous IP.
>> >> >> > >>>>>>>>>
>> >> >> > >>>>>>>>> My proposal (as long
as we are brainstorming names):
>> >> >> > >>>>>>>>>
>> >> >> > >>>>>>>>>  Eight Ball
>> >> >> > >>>>>>>>>
>> >> >> > >>>>>>>>> Tagline: Whatever you
do. Don't get more eight ball!
>> >> >> > >>>>>>>>>
>> >> >> > >>>>>>>>> More seriously, yes,
a name change has lots of
>> >> >> > >>>>>>>>> problems. But
>> >> >> it
>> >> >> > is worth
>> >> >> > >>>>>>>>> re-considering Noah's
point that now is the best time
>> >> >> > >>>>>>>>> to do
>> >> >> it,
>> >> >> > if it
>> >> >> > >>>>>>> is to
>> >> >> > >>>>>>>>> be done.
>> >> >> > >>>>>>>>>
>> >> >> > >>>>>>>>> On Thu, Oct 30, 2014
at 10:02 PM, Noah Slater <
>> >> >> > nslater@apache.org>
>> >> >> > >>>>>>> wrote:
>> >> >> > >>>>>>>>>
>> >> >> > >>>>>>>>>> I've been wanting
to rename it SleepyDB for a while
now.
>> >> (cf.
>> >> >> > Max
>> >> >> > >>>>>>>>>> Ogden's SLEEP protocol.)
>> >> >> > >>>>>>>>>>
>> >> >> > >>>>>>>>>> On 30 October 2014
11:43, Kevin Coombes <
>> >> >> > kevin.r.coombes@gmail.com>
>> >> >> > >>>>>>>>> wrote:
>> >> >> > >>>>>>>>>>> Definitely -1
on changing the name. It's already
>> "cooked"
>> >> >> into
>> >> >> > >>>>>>>>> everything
>> >> >> > >>>>>>>>>>> associated with
the project. There are links (and
>> >> >> > >>>>>>>>>>> hard
>> >> copy
>> >> >> > >>>>>>> references)
>> >> >> > >>>>>>>>>> to
>> >> >> > >>>>>>>>>>> the name and
the web site(s) all over the place. How
>> >> >> > >>>>>>>>>>> long
>> >> do
>> >> >> > you
>> >> >> > >>>>>>> want
>> >> >> > >>>>>>>>> to
>> >> >> > >>>>>>>>>> be
>> >> >> > >>>>>>>>>>> forced to maintain
DNS or HTTP entries to forward
>> >> >> > >>>>>>>>>>> users
>> >> from
>> >> >> > the
>> >> >> > >>>>>>>>> current
>> >> >> > >>>>>>>>>>> names to whatever
you might pick for new ones?
>> >> >> > >>>>>>>>>>>
>> >> >> > >>>>>>>>>>> I would be perfectly
happy to see a new logo
however.
>> >> >> > >>>>>>>>>>> And
>> >> >> the
>> >> >> > last
>> >> >> > >>>>>>>>> time I
>> >> >> > >>>>>>>>>>> looked, there
were a lot more colors than just red
or
>> >> >> blue....
>> >> >> > >>>>>>>>>>>
>> >> >> > >>>>>>>>>>> Kevin
>> >> >> > >>>>>>>>>>> On Oct 30, 2014
6:11 AM, "Brad Noble"
>> >> >> > >>>>>>>>>>> <bradn@us.ibm.com>
>> >> >> > wrote:
>> >> >> > >>>>>>>>>>>
>> >> >> > >>>>>>>>>>>> *SyncDB*
>> >> >> > >>>>>>>>>>>> The database
that syncs.
>> >> >> > >>>>>>>>>>>>
>> >> >> > >>>>>>>>>>>> Logo would
embody that idea.
>> >> >> > >>>>>>>>>>>>
>> >> >> > >>>>>>>>>>>>
>> >> >> > >>>>>>>>>>>>
>> >> >> > >>>>>>>>>>>> [image: Inactive
hide details for Jason Smith
>> >> ---10/30/2014
>> >> >> > >>>>>>> 04:40:26
>> >> >> > >>>>>>>>>>>> AM---On Thu,
Oct 30, 2014 at 12:52 AM, Noah Slater
>> >> >> > <nslater@apache
>> >> >> > >>>>>>>>>> ]Jason
>> >> >> > >>>>>>>>>>>> Smith ---10/30/2014
04:40:26 AM---On Thu, Oct 30,
>> >> >> > >>>>>>>>>>>> 2014 at
>> >> >> > 12:52 AM,
>> >> >> > >>>>>>>>> Noah
>> >> >> > >>>>>>>>>>>> Slater <nslater@apache.org>
wrote: > Blue is nice.
>> >> >> > >>>>>>>>>>>> :)
>> >> But
>> >> >> the
>> >> >> > >>>>>>>>>>>>
>> >> >> > >>>>>>>>>>>> From: Jason
Smith <jason.h.smith@gmail.com>
>> >> >> > >>>>>>>>>>>> To: "dev@couchdb.apache.org"
>> >> >> > >>>>>>>>>>>> <dev@couchdb.apache.org>
>> >> >> > >>>>>>>>>>>> Date: 10/30/2014
04:40 AM
>> >> >> > >>>>>>>>>>>> Subject:
Re: [DISCUSS] Improved CouchDB logo
>> >> >> > >>>>>>>>>>>> ------------------------------
>> >> >> > >>>>>>>>>>>>
>> >> >> > >>>>>>>>>>>>
>> >> >> > >>>>>>>>>>>>
>> >> >> > >>>>>>>>>>>> On Thu, Oct
30, 2014 at 12:52 AM, Noah Slater <
>> >> >> > nslater@apache.org>
>> >> >> > >>>>>>>>>> wrote:
>> >> >> > >>>>>>>>>>>>
>> >> >> > >>>>>>>>>>>>> Blue
is nice. :) But then that tempts me to change
>> >> >> > >>>>>>>>>>>>> the
>> >> >> name
>> >> >> > too.
>> >> >> > >>>>>>> I
>> >> >> > >>>>>>>>>>>>> mean,
if we're ever going to do this, now is the
>> time.
>> >> >> It's
>> >> >> > >>>>>>>>> important
>> >> >> > >>>>>>>>>>>>> to note
though that we have a very STRONG brand,
>> >> >> > >>>>>>>>>>>>> and
>> >> >> > changing it
>> >> >> > >>>>>>> in
>> >> >> > >>>>>>>>> a
>> >> >> > >>>>>>>>>>>>> big will
be expensive.
>> >> >> > >>>>>>>>>>>>>
>> >> >> > >>>>>>>>>>>>
>> >> >> > >>>>>>>>>>>> Change the
name! Change the name!
>> >> >> > >>>>>>>>>>>>
>> >> >> > >>>>>>>>>>>> Like all
transitions, it seems scary. But once it's
>> >> >> > >>>>>>>>>>>> done
>> >> we
>> >> >> > will
>> >> >> > >>>>>>> all
>> >> >> > >>>>>>>>>> wonder
>> >> >> > >>>>>>>>>>>> what we were
so worried about.
>> >> >> > >>>>>>>>>>>>
>> >> >> > >>>>>>>>>>>> The brand
is strong, but the question is, how much
>> >> >> > >>>>>>>>>>>> of
>> >> that
>> >> >> > strength
>> >> >> > >>>>>>>>> can
>> >> >> > >>>>>>>>>> we
>> >> >> > >>>>>>>>>>>> keep, and
how much do we lose.
>> >> >> > >>>>>>>>>>>>
>> >> >> > >>>>>>>>>>>> I think we
will keep nearly all of it, plus we will
>> >> >> > >>>>>>>>>>>> get
>> >> >> tons
>> >> >> > of
>> >> >> > >>>>>>>>>> attention
>> >> >> > >>>>>>>>>>>> with a 2.0
release and name change. And as if that
>> >> already
>> >> >> > isn't
>> >> >> > >>>>>>>>>> enough, we
>> >> >> > >>>>>>>>>>>> get the opportunity
to walk away from a ton of
>> >> >> > >>>>>>>>>>>> branding
>> >> >> > baggage and
>> >> >> > >>>>>>>>>>>> trademark
problems.
>> >> >> > >>>>>>>>>>>>
>> >> >> > >>>>>>>>>>>> Change the
name!
>> >> >> > >>>>>>>>>>>>
>> >> >> > >>>>>>>>>>>>
>> >> >> > >>>>>>>>>>
>> >> >> > >>>>>>>>>>
>> >> >> > >>>>>>>>>>
>> >> >> > >>>>>>>>>> --
>> >> >> > >>>>>>>>>> Noah Slater
>> >> >> > >>>>>>>>>> https://twitter.com/nslater
>> >> >> > >>>>>>>>>>
>> >> >> > >>>>>>>>>
>> >> >> > >>>>>>>>
>> >> >> > >>>>>>>>
>> >> >> > >>>>>>>>
>> >> >> > >>>>>>>> --
>> >> >> > >>>>>>>> Andy Wenk
>> >> >> > >>>>>>>> Hamburg - Germany
>> >> >> > >>>>>>>> RockIt!
>> >> >> > >>>>>>>>
>> >> >> > >>>>>>>> GPG fingerprint: C044 8322
9E12 1483 4FEC 9452 B65D
6BE3
>> >> >> > >>>>>>>> 9ED3
>> >> >> 9588
>> >> >> > >>>>>>>>
>> >> >> > >>>>>>>> https://people.apache.org/keys/committer/andywenk.asc
>> >> >> > >>>>>>>
>> >> >> > >>>>>>>
>> >> >> > >>>>>>>
>> >> >> > >>>>>>> --
>> >> >> > >>>>>>> Noah Slater
>> >> >> > >>>>>>> https://twitter.com/nslater
>> >> >> > >>>>>>>
>> >> >> > >>>>>>
>> >> >> > >>>>>>
>> >> >> > >>>>>>
>> >> >> > >>>>>> --
>> >> >> > >>>>>> Andy Wenk
>> >> >> > >>>>>> Hamburg - Germany
>> >> >> > >>>>>> RockIt!
>> >> >> > >>>>>>
>> >> >> > >>>>>> GPG fingerprint: C044 8322 9E12 1483
4FEC 9452 B65D 6BE3
>> >> >> > >>>>>> 9ED3
>> >> >> 9588
>> >> >> > >>>>>>
>> >> >> > >>>>>> https://people.apache.org/keys/committer/andywenk.asc
>> >> >> > >>>>>
>> >> >> > >>>>>
>> >> >> > >>>>>
>> >> >> > >>>>> --
>> >> >> > >>>>> Noah Slater
>> >> >> > >>>>> https://twitter.com/nslater
>> >> >> > >>>>
>> >> >> > >>>
>> >> >> > >>>
>> >> >> > >>>
>> >> >> > >>> --
>> >> >> > >>> Noah Slater
>> >> >> > >>> https://twitter.com/nslater
>> >> >> > >>
>> >> >> > >
>> >> >> > >
>> >> >> > >
>> >> >> > > --
>> >> >> > > Noah Slater
>> >> >> > > https://twitter.com/nslater
>> >> >> >
>> >> >> >
>> >> >>
>> >> >>
>> >> >> --
>> >> >> Andy Wenk
>> >> >> Hamburg - Germany
>> >> >> RockIt!
>> >> >>
>> >> >> GPG fingerprint: C044 8322 9E12 1483 4FEC 9452 B65D 6BE3 9ED3 9588
>> >> >>
>> >> >>  https://people.apache.org/keys/committer/andywenk.asc
>> >> >>
>> >> >
>> >> >
>> >>
>> >>
>> >> --
>> >> Andy Wenk
>> >> Hamburg - Germany
>> >> RockIt!
>> >>
>> >> GPG fingerprint: C044 8322 9E12 1483 4FEC 9452 B65D 6BE3 9ED3 9588
>> >>
>> >>  https://people.apache.org/keys/committer/andywenk.asc
>> >>
>> >
>>
>
>
>
> --
> Andy Wenk
> Hamburg - Germany
> RockIt!
>
> GPG fingerprint: C044 8322 9E12 1483 4FEC 9452 B65D 6BE3 9ED3 9588
>
>  https://people.apache.org/keys/committer/andywenk.asc



--
Noah Slater
https://twitter.com/nslater


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