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Subject: Re: [PROPOSAL] Naming releases
From: Jan Lehnardt <jan@apache.org>
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 <CAPaJBx4PKO+BZK7h9sutJ7++3NYcTechZX5sQMLW9SJmdkYXTg@mail.gmail.com>
Date: Mon, 27 Oct 2014 17:45:03 +0100
Cc: "dev@couchdb.apache.org" <dev@couchdb.apache.org>
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 <CAPaJBx4PKO+BZK7h9sutJ7++3NYcTechZX5sQMLW9SJmdkYXTg@mail.gmail.com>
To: marketing@couchdb.apache.org

I=E2=80=99m not a fan, but I won=E2=80=99t be in the way of this.

Best
Jan
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> On 27 Oct 2014, at 14:49 , Noah Slater <nslater@apache.org> wrote:
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> Hi folks,
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> SUMMARY
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> I'm currently working on the rewards for the CouchDB AdvocateHub. (See
> bottom of this email for a refresher.)
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> One of the rewards I'd like to offer is the ability to "name" a
> CouchDB release. We'd mention the name in the release announcement and
> in the changelog. But otherwise, we'd continue to talk about releases
> using the release number.
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> Primarily, I see it as a bit of fun. And a great way to reward =
advocates.
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> I'm cross-posting this to dev and marketing because it's both a
> release management proposal as well as a marketing proposal.
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> DETAILS
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> The way I see it working:
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> - Advocate redeems the "name a release" reward, and picks a name
> - The name is vetted by the PMC (for brand protection) and put on a =
queue
> - The next release picks the oldest name on the queue
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> I'd probably actually want to separate this into three rewards:
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> - Name a bugfix release
> - Name a minor release
> - Name a major release
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> Each one would be require more points than the last.
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> REFRESHER
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> Our AdvocateHub is a professional tool that has been donated to us
> that will allow us to mobilise fans of CouchDB to talk about, promote,
> and advocate CouchDB to on social media, and to their network. For a
> project like ours, with limited to no financial budget for traditional
> marketing, this is a huge opportunity for us.
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> The AdvocateHub has two important concepts (for the purposes of this
> email): challenges and rewards. Advocates complete challenges (like
> "leave a review" or "write a case-study") and in return, we give them
> points. Collect enough points, and they can redeem rewards. The
> rewards are a thank you helping to advocate CouchDB.
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> RATIONALE
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> There are four main categories of reward:
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> - Stuff (t-shirts, mugs, tickets to conferences, etc)
> - Access (dinner with a committer, promotion on our blog, social =
media, etc)
> - Status (recognition on our website, hand written thank you note, =
etc)
> - Power (name a release, ... what else?)
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> Struggling on the "power" category, because everything we do here is
> decided by the community. This category would be much easier to fill
> out if we were a regular business. But I figure that naming a release
> is a fun approach.
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> Thanks,
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> --=20
> Noah Slater
> https://twitter.com/nslater