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From Noah Slater <nsla...@apache.org>
Subject Re: [PROPOSAL] Naming releases
Date Thu, 30 Oct 2014 15:25:52 GMT
(Moving the rest of this discussion to the marketing@ list.)

On 30 October 2014 16:25, Noah Slater <nslater@apache.org> wrote:
> If nobody objects, I'm going to assume consensus that "dedicating" a
> release to an individual is okay if it takes the form of a footnote.
>
> On 28 October 2014 17:21, Noah Slater <nslater@apache.org> wrote:
>> (Re-copying dev@ here too.)
>>
>> Nope. Nobody is donating anything. This would be a reward that CouchDB
>> advocates can redeem in exchange for advocating CouchDB. (There's a
>> quick refresher in my first email, but I'm happy to provide more
>> info.)
>>
>> My goal is to let a highly productive advocate have a bit of "power"
>> over something. This ties into a theory about what motivates different
>> people. Some people like recognition, some people just like free
>> stuff, some people like exclusive access to things, and some people
>> like being granted power.
>>
>> The first three are relatively easy, but the power thing is hard to do
>> in a community where anybody can make a decision.
>>
>> The only things I can think of so far are:
>>
>> - "Naming" a weekly news edition (just a bit of fun, i.e. "aka the X edition")
>> - Having a release dedicated to you (more of a recognition reward, really
>> - Naming something inside the AdvocateHub (like a challenge)
>>
>> On 28 October 2014 01:37, Joan Touzet <wohali@apache.org> wrote:
>>> I don't understand, are we accepting donations and letting people name
>>> releases? What's the point of a "name"? Don't get me wrong, I love the
>>> Toy Story release names for Debian....
>>>
>>> Counter-counter-proposal 1:
>>>
>>> If we want to use this to raise awareness...
>>>
>>> Do what Vim does. If people want to donate, and don't feel like
>>> donating to the ASF, they can donate to the official CouchDB charity.
>>> That could be something thematic like the Furniture Bank of America,
>>> or something that we all feel passionate about TBD.
>>>
>>> Counter-counter-proposal 2:
>>>
>>> Yearly thank-yous to people that help, a sort of "awards" thing.
>>> No need to tie it to a (possibly irregular) release schedule.
>>>
>>> -Joan
>>>
>>> ----- Original Message -----
>>> From: "Noah Slater" <nslater@apache.org>
>>> To: marketing@couchdb.apache.org
>>> Cc: "Joan Touzet" <wohali@apache.org>
>>> Sent: Monday, October 27, 2014 6:01:06 PM
>>> Subject: Re: [PROPOSAL] Naming releases
>>>
>>> Seems like consensus is that this is a bad idea--as formulated.
>>>
>>> How about softening the proposal?
>>>
>>> Counter-proposal A:
>>>
>>> - Tweets, social media posts, changelog, etc. all use the number *only*
>>> - There is a single sentence in the release announcement email and
>>> blog post to the effect of "aka the X release"
>>>
>>> Counter-proposal B:
>>>
>>> - Rephrase it slightly so that we're "dedicating" the release to
>>> someone as a thank you
>>>
>>> Only problem with counter-proposal B is that (while it might be a good
>>> idea) it puts it into the "access" category. We're giving someone
>>> exclusive access to our platform as a thank you.
>>>
>>> Does anyone have any ideas for rewards that fall into the "power"
>>> category, that we can reasonably offer, without compromising the
>>> integrity of the project?
>>>
>>> We could let people "name" weekly news posts, I suppose. "aka the X
>>> update". Heh. Perhaps that's less risky.
>>>
>>>
>>> On 27 October 2014 21:55, Sebastian Rothbucher
>>> <sebastianrothbucher@googlemail.com> wrote:
>>>> I'd KISS also - and stick with numbers only, so -0.5 as well
>>>>
>>>> On Mon, Oct 27, 2014 at 9:41 PM, Joan Touzet <wohali@apache.org> wrote:
>>>>
>>>>> -0.5 for all the reasons previously outlined.
>>>>>
>>>>> ----- Original Message -----
>>>>> From: "Paul Davis" <paul.joseph.davis@gmail.com>
>>>>> To: dev@couchdb.apache.org, andywenk@apache.org
>>>>> Cc: marketing@couchdb.apache.org
>>>>> Sent: Monday, October 27, 2014 3:39:55 PM
>>>>> Subject: Re: [PROPOSAL] Naming releases
>>>>>
>>>>> I'm a bit on the -1 side of things as well. Having two ways to refer
>>>>> to a release has always annoyed me with projects like Debian/Ubuntu.
>>>>> Granted they tend to use them a lot more interchangeably than Noah is
>>>>> suggesting, though I do wonder if it'd still lead to confusion.
>>>>>
>>>>> I think for the particular current case I wonder if we can't think of
>>>>> other perk things for the category that Noah is trying to fill. Though
>>>>> I have to say I can't think of anything off the top of my head.
>>>>>
>>>>> On Mon, Oct 27, 2014 at 2:30 PM, Andy Wenk <andywenk@apache.org>
wrote:
>>>>> > I have a bit of a feeling, that the proposal is a bit misunderstood.
Noah
>>>>> > has written:
>>>>> >
>>>>> > "We'd mention the name in the release announcement and
>>>>> > in the changelog. But otherwise, we'd continue to talk about releases
>>>>> > using the release number."
>>>>> >
>>>>> > So we use the name for a CouchDB release solely for marketing activities.
>>>>> > We stay with the release numbers. So the number is the important
part.
>>>>> With
>>>>> > Mac OS X and Ubuntu, the name is the important part and the number
is
>>>>> ... a
>>>>> > number.
>>>>> >
>>>>> > So I don't see any problems with naming a release if we keep the
release
>>>>> > number as the most important part.
>>>>> >
>>>>> > Cheers
>>>>> >
>>>>> > Andy
>>>>> >
>>>>> > On 27 October 2014 20:18, Klaus Trainer <klaus_trainer@posteo.de>
wrote:
>>>>> >
>>>>> >> I agree that it can be confusing.  Ubuntu is doing that, and
even though
>>>>> >> I've been using it for almost a decade now (and thus follow
its release
>>>>> >> cycles pretty closely), I'm still getting confused about their
release
>>>>> >> names from time to time.  Please make sure that our project
won't run
>>>>> >> the risk of creating such unnecessary confusion.
>>>>> >>
>>>>> >> Thanks,
>>>>> >> Klaus
>>>>> >>
>>>>> >>
>>>>> >> On 27.10.2014 19:31, Robert Samuel Newson wrote:
>>>>> >> > Also not a fan, its confusing and there’s an effort involved
in coming
>>>>> >> up with a name, an artificial impediment to release cycles,
and we have
>>>>> >> enough real ones.
>>>>> >> >
>>>>> >> > B.
>>>>> >> >
>>>>> >> >
>>>>> >> >> On 27 Oct 2014, at 16:45, Jan Lehnardt <jan@apache.org>
wrote:
>>>>> >> >>
>>>>> >> >> I’m not a fan, but I won’t be in the way of this.
>>>>> >> >>
>>>>> >> >> Best
>>>>> >> >> Jan
>>>>> >> >> --
>>>>> >> >>
>>>>> >> >>> On 27 Oct 2014, at 14:49 , Noah Slater <nslater@apache.org>
wrote:
>>>>> >> >>>
>>>>> >> >>> Hi folks,
>>>>> >> >>>
>>>>> >> >>> SUMMARY
>>>>> >> >>>
>>>>> >> >>> I'm currently working on the rewards for the CouchDB
AdvocateHub.
>>>>> (See
>>>>> >> >>> bottom of this email for a refresher.)
>>>>> >> >>>
>>>>> >> >>> One of the rewards I'd like to offer is the ability
to "name" a
>>>>> >> >>> CouchDB release. We'd mention the name in the release
announcement
>>>>> and
>>>>> >> >>> in the changelog. But otherwise, we'd continue
to talk about
>>>>> releases
>>>>> >> >>> using the release number.
>>>>> >> >>>
>>>>> >> >>> Primarily, I see it as a bit of fun. And a great
way to reward
>>>>> >> advocates.
>>>>> >> >>>
>>>>> >> >>> I'm cross-posting this to dev and marketing because
it's both a
>>>>> >> >>> release management proposal as well as a marketing
proposal.
>>>>> >> >>>
>>>>> >> >>> DETAILS
>>>>> >> >>>
>>>>> >> >>> The way I see it working:
>>>>> >> >>>
>>>>> >> >>> - Advocate redeems the "name a release" reward,
and picks a name
>>>>> >> >>> - The name is vetted by the PMC (for brand protection)
and put on a
>>>>> >> queue
>>>>> >> >>> - The next release picks the oldest name on the
queue
>>>>> >> >>>
>>>>> >> >>> I'd probably actually want to separate this into
three rewards:
>>>>> >> >>>
>>>>> >> >>> - Name a bugfix release
>>>>> >> >>> - Name a minor release
>>>>> >> >>> - Name a major release
>>>>> >> >>>
>>>>> >> >>> Each one would be require more points than the
last.
>>>>> >> >>>
>>>>> >> >>> REFRESHER
>>>>> >> >>>
>>>>> >> >>> Our AdvocateHub is a professional tool that has
been donated to us
>>>>> >> >>> that will allow us to mobilise fans of CouchDB
to talk about,
>>>>> promote,
>>>>> >> >>> and advocate CouchDB to on social media, and to
their network. For a
>>>>> >> >>> project like ours, with limited to no financial
budget for
>>>>> traditional
>>>>> >> >>> marketing, this is a huge opportunity for us.
>>>>> >> >>>
>>>>> >> >>> The AdvocateHub has two important concepts (for
the purposes of this
>>>>> >> >>> email): challenges and rewards. Advocates complete
challenges (like
>>>>> >> >>> "leave a review" or "write a case-study") and in
return, we give
>>>>> them
>>>>> >> >>> points. Collect enough points, and they can redeem
rewards. The
>>>>> >> >>> rewards are a thank you helping to advocate CouchDB.
>>>>> >> >>>
>>>>> >> >>> RATIONALE
>>>>> >> >>>
>>>>> >> >>> There are four main categories of reward:
>>>>> >> >>>
>>>>> >> >>> - Stuff (t-shirts, mugs, tickets to conferences,
etc)
>>>>> >> >>> - Access (dinner with a committer, promotion on
our blog, social
>>>>> >> media, etc)
>>>>> >> >>> - Status (recognition on our website, hand written
thank you note,
>>>>> etc)
>>>>> >> >>> - Power (name a release, ... what else?)
>>>>> >> >>>
>>>>> >> >>> Struggling on the "power" category, because everything
we do here is
>>>>> >> >>> decided by the community. This category would be
much easier to fill
>>>>> >> >>> out if we were a regular business. But I figure
that naming a
>>>>> release
>>>>> >> >>> is a fun approach.
>>>>> >> >>>
>>>>> >> >>> Thanks,
>>>>> >> >>>
>>>>> >> >>> --
>>>>> >> >>> Noah Slater
>>>>> >> >>> https://twitter.com/nslater
>>>>> >> >>
>>>>> >> >
>>>>> >>
>>>>> >>
>>>>> >
>>>>> >
>>>>> > --
>>>>> > Andy Wenk
>>>>> > Hamburg - Germany
>>>>> > RockIt!
>>>>> >
>>>>> > GPG fingerprint: C044 8322 9E12 1483 4FEC 9452 B65D 6BE3 9ED3 9588
>>>>> >
>>>>> >  https://people.apache.org/keys/committer/andywenk.asc
>>>>>
>>>
>>>
>>>
>>> --
>>> Noah Slater
>>> https://twitter.com/nslater
>>
>>
>>
>> --
>> Noah Slater
>> https://twitter.com/nslater
>
>
>
> --
> Noah Slater
> https://twitter.com/nslater



-- 
Noah Slater
https://twitter.com/nslater

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