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From Bryan Green <dbryan.gr...@gmail.com>
Subject Re: [DISCUSS] Improved CouchDB logo
Date Wed, 29 Oct 2014 22:18:14 GMT
Great idea.  Free work by people who are good at it and doesn't cut into
time of other devs.  Additionally, we get to vote on if we want to use any
of it.  Seems like a no-brainer and stops the bike-shedding.

Bryan
On Oct 29, 2014 5:13 PM, "Joan Touzet" <wohali@apache.org> wrote:

> FYI after the multiple suggestions we have someone competent look at
> logo design, I've asked Sean Barclay, lead UX at Cloudant, to have his
> team look at working up some possible logo ideas. They have the talent
> that we don't, and the interest in exploring new designs.  They've also
> been working up some colour designs and schemes for Fauxton, so it can't
> hurt to have this work done in the same scope.  Sounds like they'll have
> time to look at it starting next week.
>
> Obviously we are under no obligation to accept anything they do.  But it
> can't hurt to have them explore it.
>
> -Joan
>
> ----- Original Message -----
> From: "Andy Wenk" <andywenk@apache.org>
> To: dev@couchdb.apache.org
> Sent: Wednesday, October 29, 2014 5:57:34 PM
> Subject: Re: [DISCUSS] Improved CouchDB logo
>
> Alex,
>
> it is a serious topic and it should be discussed. I am against taking it to
> the side. I know there are many other topics the community is working on.
> But this is important also.
>
> Noah, I don't think we will have any advantage if we simply remove the man
> from the logo. I prefer to let a designer work on this. How about starting
> a call for new logo? Let's make a small competition and let the community
> choose the logo out of a preselection. We should for sure find a way to
> decline the vote for a new logo if it really sucks ...
>
> The winner would receive the honour to be the creator of the new CouchDB
> logo and would be mentioned prominently.
>
> What do others think about this idea?
>
> Cheers
>
> Andy
>
> On 29 October 2014 22:37, Alexander Shorin <kxepal@gmail.com> wrote:
>
> > Why do you think that following of bad imaginations of the few ones is
> > the right way to handle problems? Are you sure that removing a relaxed
> > person won't cause any other branding issues (hi Couchbase!)? Changing
> > color to blue - looks like we're going to cross Cloudant street.
> >
> > I suggest to not rush in this question and leave it as is for now
> > since it isn't broken, people likes it and there is no urgency on
> > this. We have more important issues to work on.
> >
> > --
> > ,,,^..^,,,
> >
> >
> > On Wed, Oct 29, 2014 at 8:52 PM, Noah Slater <nslater@apache.org> wrote:
> > > Hi folks!
> > >
> > > (Dropping user@, as this isn't really a topic for that list.)
> > >
> > > CouchDB 2.0 is an *obvious* target for a brand refresh. Lets seize it
> > > if we want to make changes.
> > >
> > > I think the complaints are valid, though I baulked at first also. But
> > > that's because I'm attached to our brand.
> > >
> > > It's also important to note that his pose and his haircut gender him.
> > > (It's clearly a him. For people who might not've been around when we
> > > adopted this logo, he even has a name. He's called "the dude".) Not to
> > > mention that he is white.
> > >
> > > So yeah. We have a logo with a white dude sitting in a sexually
> > > suggestive pose. Obviously, nothing was ever meant by it. But this
> > > certainly isn't an image that reflects the sort of culture that we
> > > want to build going forward.
> > >
> > > I propose we simply remove the person. The image that Paul linked is
> > > good. I'd be happy with the logo as-is, without the dude. It's a
> > > fairly minor graphical tweak, and if we time it right, represents an
> > > evolution of our brand as well as our product.
> > >
> > > I'm tempted to suggest a colour change. But that's only to
> > > differentiate our logo from Couchbase. It's rather unfortunate that
> > > they chose a logo so similar to ours (recently bringing it even closer
> > > in terms of colour). Slightly ironic, given Jen's comment. ;)
> > >
> > > Blue is nice. :) But then that tempts me to change the name too. I
> > > mean, if we're ever going to do this, now is the time. It's important
> > > to note though that we have a very STRONG brand, and changing it in a
> > > big will be expensive.
> > >
> > > Just removing the person from the logo sees like a simple, inexpensive
> > > change though.
> > >
> > > On 28 October 2014 12:52, Jason Smith <jason.h.smith@gmail.com> wrote:
> > >> I have been thinking about Brad's point for a long time now. What
> > exactly
> > >> is relaxing? Since CouchDB came out, web APIs, NoSQL and JavaScript
> have
> > >> become [more] mainstream. Today's users are not impressed that they
> can
> > >> store an unstructured JSON blob, or that they can use JavaScript on
> the
> > >> server.
> > >>
> > >> I am torn about Joan's observations. On the one hand, I'd hate to
> > >> over-steer, to make a big change because a tiny minority of people
> > >> interpret a bit of art a particular way. But on the other hand, Joan
> > would
> > >> be the first person most people come to with such an issue. Maybe she
> > has a
> > >> better perspective; she detects a problem that I can't see.
> > >>
> > >> For now though, my provisional position is to agree with Benoit about
> > the
> > >> art, and Brad about the tagline. The man thinks he is alone. He is
> doing
> > >> what people do when they relax. We are spying on that behavior, and
> > that is
> > >> what makes it real and convincing. The man is not a sales rep with a
> > >> dubious promise of relaxation. He really is relaxing.
> > >>
> > >> I don't plan to post again, simply because of bike shedding. I'm fine
> > with
> > >> any decision. But I suggest: as long as the tagline is "relax," keep
> the
> > >> logo. Discuss changing the tagline (and also the logo), and even put a
> > >> project rename on the table while we're here. (This has been discussed
> > >> before, there are some good arguments.)
> > >>
> > >> On Tue, Oct 28, 2014 at 8:26 AM, Brad Noble <bradn@us.ibm.com> wrote:
> > >>
> > >>> Suggestive as it may be, the logo clearly embodies the idea of
> "relax."
> > >>> Specifics of the image aside, is "relax" what we want people to think
> > of
> > >>> when they think of CouchDB? To me, the idea that CouchDB is about
> > >>> relaxation is outmoded. A good thought for the beginnings, but not
> for
> > the
> > >>> long-haul. If not relaxation, then what?
> > >>>
> > >>>
> > >>>
> > >>> [image: Inactive hide details for Bryan Green ---10/27/2014 09:19:07
> > >>> PM---I think it would be interesting just to get rid of the
> > person]Bryan
> > >>> Green ---10/27/2014 09:19:07 PM---I think it would be interesting
> just
> > to
> > >>> get rid of the person altogether and have some sort of styli
> > >>>
> > >>> From: Bryan Green <dbryan.green@gmail.com>
> > >>> To: dev@couchdb.apache.org, Joan Touzet <wohali@apache.org>
> > >>> Cc: user@couchdb.apache.org
> > >>> Date: 10/27/2014 09:19 PM
> > >>> Subject: Re: [DISCUSS] Improved CouchDB logo
> > >>> ------------------------------
> > >>>
> > >>>
> > >>>
> > >>> I think it would be interesting just to get rid of the person
> > altogether
> > >>> and have some sort of stylized couch.
> > >>>
> > >>> Bryan Green aka "lispyone"
> > >>>
> > >>> On Mon, Oct 27, 2014 at 7:27 PM, Joan Touzet <wohali@apache.org>
> > wrote:
> > >>>
> > >>> > At 3 different conferences I've attended in 2014: CloudantCON
2014,
> > >>> > OSCON 2014 and Velocity NYC 2014, I've been approached by people
> > >>> > complaining about the CouchDB logo. The argument is that the logo
> > looks
> > >>> > like a man who is posed in a suggestive way, or as one person
put
> it,
> > >>> > "showing you his crotch and inviting you over."
> > >>> >
> > >>> > These were not lighthearted expressions of concern to me over
> drinks
> > -
> > >>> > they were heartfelt complaints from people who care about CouchDB
> and
> > >>> > its image in the open source community.
> > >>> >
> > >>> > I must admit I didn't think it was an issue at first, but like
the
> > >>> > saying goes, once you've seen it, you can't un-see it.
> > >>> >
> > >>> > As a reminder here is our current logo:
> > >>> >
> > >>> >
> > >>>
> >
> https://svn.apache.org/repos/asf/couchdb/supplement/logo/couchdb-logo.png
> > >>> >
> > >>> > Or in SVG:
> > >>> >
> > >>> >
> > >>>
> >
> https://svn.apache.org/repos/asf/couchdb/supplement/logo/couchdb-logo.svg
> > >>> >
> > >>> > I'd like to propose improving the logo with a new drawing that
> keeps
> > the
> > >>> > same theme - red couch, reclining figure in white - but alters
the
> > pose
> > >>> > to be a bit less suggestive. Other suggestions are welcome,
> > naturally,
> > >>> > but a redrawn current-style logo probably has the least objections.
> > >>> >
> > >>> > Of course, if we agree to such a change, I'll need your help.
I
> can't
> > >>> > draw, and I'm sure many of the rest of you can't either. If you're
> an
> > >>> > artist, and you agree, would you consider posting an altered logo
> in
> > >>> > reply to this thread that fixes the problem?
> > >>> >
> > >>> > You can find all of the source files (Adobe Illustrator) at:
> > >>> >
> > >>> >   https://svn.apache.org/repos/asf/couchdb/supplement/logo/
> > >>> >
> > >>> > -Joan
> > >>> >
> > >>> >
> > >>>
> > >>>
> > >
> > >
> > >
> > > --
> > > Noah Slater
> > > https://twitter.com/nslater
> >
>
>
>
> --
> Andy Wenk
> Hamburg - Germany
> RockIt!
>
> GPG fingerprint: C044 8322 9E12 1483 4FEC 9452 B65D 6BE3 9ED3 9588
>
>  https://people.apache.org/keys/committer/andywenk.asc
>

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