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From: Jan Lehnardt <jan@apache.org>
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Subject: Re: [PROPOSAL] Use Influitive to help with marketing
Date: Mon, 7 Oct 2013 09:47:07 +0200
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+1, love this initiative Noah! I am really curious about what comes
out of this.

Thanks for the lively discussion around this, everyone. I=92m seeing
all my concerns addressed, so I can just thumb up :D

Best
Jan
--

On Oct 5, 2013, at 19:04 , Noah Slater <nslater@apache.org> wrote:

> Hi devs,
>=20
> I would like to propose that we use Influitive to help us improve our
> marketing efforts.
>=20
> I fully intend to execute this proposal myself. If you want to =
volunteer,
> that is great. But if you are not interested in this, that is fine =
also.
> Nobody has to participate if they do not want to. I am quite happy to =
run
> it as an experiment myself. If it works we can continue, and if it =
doesn't,
> we can stop.
>=20
> Unless anybody objects, I will assume lazy consensus after three days, =
and
> let Influitive that we have the green light to move forward.
>=20
> =3D Introduction =3D
>=20
> Influitive AdvocateHub is an advocacy marketing platform.
>=20
> Think of it like Kickstarter, for marketing. You post a description of =
what
> you want to accomplish, and then your community members pitch in and =
help
> to make it happen.
>=20
> As an open source project, we struggle to market ourselves because we =
have
> no budget. Where a typical company might take out ads, or pay people =
to
> write technical content, we rely on volunteer time and word of mouth. =
But
> this is typically disorganised.
>=20
> AdvocateHub is a tool that that will allow us to coordinate that =
volunteer
> time and word of mouth. We can create a steady stream of challenges or
> requests for help and people who are committed to the project can =
organise
> around these, and help us spread the word of CouchDB.
>=20
> In return for doing these things, we reward them with prestige and =
swag.
> And maybe a few other exclusive items, like conference tickets, or a =
round
> of drinks on me.
>=20
> You should watch these two intro videos:
>=20
>    http://influitive.com/introduction-to-advocate-marketing/
>=20
>    http://influitive.com/learn-more-about-the-advocatehub/
>=20
> =3D Donation =3D
>=20
> AdvocateHub is usually premium service. However, Influitive has very
> generously offered to donate an account to the project. This is the =
first
> open source project that Influitive has supported like this, so I am =
very
> grateful for the opportunity!
>=20
> AdvocateHub is designed for commercial companies, but I think we can =
make
> it work for an open source project. Influitive will be monitoring our
> progress, and if things are not working out, we=92ll end the =
experiment. As
> part of this agreement, I will be the account owner and will be =
responsible
> for its operation. But if you are a committer and you want to help =
out, I
> can add you as an admin. This is similar to how we run our social =
media
> accounts.
>=20
> In return for the support, I am proposing to:
>=20
>    * Promote the use of our AdvocateHub within our community
>    * Thank them from our website, wiki, and social media accounts
>    * Document our progress with the occasional blog or tweet
>=20
> Promoting the use of our AdvocateHub will probably take the form of
> mentioning new challenges on the mailing list, blog, Twitter, Google+, =
etc.
> Obviously, we will want to encourage as many people as possible to get
> involved in the AdvocateHub as possible.
>=20
> As for documenting our progress, I am thinking that the occasional =
post
> covering how we=92re using the tool, and what sorts of results we=92re =
seeing
> would be appropriate.
>=20
> I have spoken with the ASF fundraising team already, and there are no
> concerns with these plans at the foundation level.
>=20
> =3D Challenges =3D
>=20
> AdvocateHub is built around the concept of a challenge, or request for
> help. We can design these however we want, and I will be looking for =
input
> from the community.
>=20
> Ideas for easy challenges:
>=20
>    * Retweet an official @CouchDB tweet
>    * Upvote a CouchDB story on Hacker News, Reddit, Google+ etc
>    * Publicly mention CouchDB on Twitter, Google+, LinkedIn, your =
blog, etc
>    * Share an official project blog post somewhere
>=20
> Ideas for medium challenges:
>=20
>    * Watch a featured video
>    * Read a featured blog post, or section of the docs
>    * Help someone out on the mailing list
>    * Answer a CouchDB question on Stack Overflow, Server Fault, etc
>    * Talk about CouchDB in response to a Quora question
>    * Talk about CouchDB in response to a submission on Hacker News,
> Reddit, etc
>    * Comment on an official blog post, or a blog post about CouchDB
>    * Post a review on alternativeTo, or other review sites, blog =
posts, etc
>    * Provide an official endorsement or quote from your company about
> CouchDB
>    * Complete a survey (I plan to actually make some surveys)
>=20
> Ideas for hard challenges:
>=20
>    * Create a CouchDB client, library, or tool
>    * Produce early/mid/late stage technical content
>    * Produce a CouchDB white paper
>    * Give a talk or screencast about CouchDB
>    * Share a CouchDB success story, testimonial, or case-study
>    * Organise a CouchDB meet-up
>    * Organise a CouchDB conference
>=20
> And then, challenges for actually contributing back to CouchDB itself:
>=20
>    * Triage X many JIRA tickets
>    * Fix up outstanding issues on a CouchDB pull request
>    * Contribute a fix for a JIRA ticket
>=20
> (This might be a little outside of the scope of AdvocateHub, as this =
would
> request contribution back to the project itself. Still, it would be
> interesting to see if this would work. As a volunteer organisation,
> volunteer time and attracting contributions is our top priority.)
>=20
> =3D Rewards =3D
>=20
> Completing challenges gives you points, levels, and badges. I know =
that
> many people love this kind of system, and are happy to compete with =
each
> other for points alone. However, we also have the option of allowing
> advocates to exchange points for prizes.
>=20
> AdvocateHub has an integration with a swag drop-ship merchant. =
Hopefully, I
> can attract a third-party to help with the bill for this. It would =
mean
> that by completing challenges, we can reward advocates with t-shirts,
> hoodies, mugs, pins, stickers, and so on!
>=20
> In addition to swag, we could also offer:
>=20
>    * Individual promotion for you
>    * Priority or free tickets to the regular CouchDB Confs
>    * Email support or advice from the committers (depends on who
> volunteers time)
>    * Private call with one the committers (depends on who volunteers =
time)
>    * Drinks on Noah (though, you=92ll have to come find me!)
>=20
> Promotion could be quite a draw. Imagine a weekly Tweet along the =
lines of
> =93Thanks to @ARandomPerson for supporting CouchDB this week. You =
should
> follow her on Twitter!=94 We could also include a mention in our =
weekly
> CouchDB news. (A blog idea that I have not executed on yet.) As far as =
I
> can tell, we=92d only be able to promote individual accounts, not =
businesses.
> The ASF has very strict vendor neutrality rules that we must adhere =
to.
>=20
> Some other ideas of how we could provide return promotion:
>=20
>    * Mention on our homepage that week
>    * Get on our weekly @CouchDB #FollowFriday
>    * Entered into a =93hall of fame=94
>    * Get mentioned in our Git commits, issues, or pull requests
>=20
> The @CouchDB account has close to 10k followers. And our homepage =
receives
> around 8,500 page views per month at the moment. Those numbers are not =
to
> be sniffed at!
>=20
> (This is heavily inspired by Hoodie, who allow people to sponsor the
> project in return for promotion via different channels. I think we can
> borrow some of this.)
>=20
> The specifics of the reward programme is unimportant at this stage. =
Like
> the details of the challenges themselves, we can figure this out as we =
move
> forward.
>=20
> Thanks,
>=20
> --=20
> Noah Slater
> https://twitter.com/nslater


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