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From Noah Slater <nsla...@apache.org>
Subject Re: What's our Why?
Date Wed, 24 Jul 2013 11:33:26 GMT
:)

Well, the first question to answer is "why?" Why are we doing this? What do
we believe in? What is our purpose?

(I think this is going to be a tough nut to crack. Simon actually runs a
course you can go on to figure it out.)

But once we have that, I think the rest will follow.


On 24 July 2013 12:28, Benoit Chesneau <bchesneau@gmail.com> wrote:

> Finally. Maybe we could start by listing the selling points of Apache
> CouchDB?
>
> - benoit
>
>
> On Wed, Jul 24, 2013 at 1:24 PM, Noah Slater <nslater@apache.org> wrote:
>
> > Hi devs,
> >
> > I came across this video recently:
> >
> > Simon Sinek: How great leaders inspire action
> >
> http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html
> >
> > In it he sets out what he calls the Golden Circle:
> >
> > Why
> >
> >     - What's your purpose?
> >     - What's your cause?
> >     - What's your belief?
> >
> > How
> >
> >     - How do we do it?
> >     - How does our product differentiate?
> >     - How are we different?
> >     - How are we better?
> >
> > What
> >
> >     - What do we do?
> >     - What do we make?
> >
> > He points out that the difference between companies like Apple and
> > companies like Dell.
> >
> > Dell tells you what they do, and how. "We make great computers. They're
> > well designed and work well. Wanna buy a computer?" Most companies do it
> > like this. But they often miss out the "why".
> >
> > But then you look at Apple, and they do it the other way around. Apple
> tell
> > you what their purpose is. The rest is almost an afterthought. "We
> believe
> > in challenging the status quo. We believe in thinking different. We do
> that
> > with great design and a focus on the user experience. We just happen to
> > make computers." He then joking quips: "Ready to buy one yet?"
> >
> > (His talk gives several other examples, with his thesis being that
> telling
> > your story from the outside in is what separates all the great companies
> > and leaders. One of his main examples is the Wright brothers.)
> >
> > He comments that if you talk about what you believe, you will attract
> those
> > that believe what you believe. That when you talk about what you believe,
> > people will join you for their own reasons, for their own purpose. And
> that
> > what you do simply serves as proof of what you believe. Or as he quips:
> > "Martin Luther King gave his 'I have a dream' speech, not his 'i have a
> > plan' speech."
> >
> > Why am I bringing this to the dev list?
> >
> > Because our message stinks. "Apache CouchDB™ is a database that uses JSON
> > for documents, JavaScript for MapReduce queries, and regular HTTP for an
> > API" is a terrible way to introduce who we are, what we stand for, and
> why
> > we build this thing. (And I'm allowed to say all that, because I'm the
> one
> > who wrote it, with lots of help from Jan.)
> >
> > So what am I proposing? I'm proposing that we figure out our why. That we
> > figure out what we stand for, what we believe in. And then we figure out
> > how we're gonna do that (pro tip: replication is more important than the
> > data format we use). Not only will this define a consistent internal
> vision
> > for the project (what *are* we working towards anyway?) but it will help
> us
> > to attract people who believe in what we believe.
> >
> > So, if you have any thoughts about this, speak up!
> >
> > Thanks,
> >
> > --
> > NS
> >
>



-- 
NS

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