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From Benoit Chesneau <>
Subject Re: What's our Why?
Date Wed, 24 Jul 2013 11:48:34 GMT
Anyway, CouchDB is not like apple or dell. This isn't a company. And we
don't have to share all the same vision, but only common values, a core.
I'm not sure it enter in the what you describe. What kind of vision are you
speaking about?

Also I would remove any pro-tip from your mail if we want to start from a
neutral base.

Couchdb is known for the replication but not only. Couchapps and the way
people hack around is another (hoodie, kanso, erica/ couchapp all
differents visions of what is a couchapp but all are using couchdb the
same_.. Message hub is another (nodejistsu, hoodie are using couchdb as a
message hub somehow, not only but a lot of their arch is based on changes).
And now we we can add some kind of big data handling. Not forgetting people
that are using apache couchdb on their mobile, they exists and the patches
will be release.

All have different visions. But they share some common features. I don't
want to forget someone because of a vision of some. I only know that
couchdb has some strong features that could be improved.

All that to say that rather than thinking to a vision, maybe we could
collect all the usages around and see what emerges from it. What are the
core features, What couchdb should focus on and itterrate depending on the
new usage. I guess it's some kind of philosophy: "relax we take care about
your data and the way you exchange and render them wherever they are".

- benoit

On Wed, Jul 24, 2013 at 1:24 PM, Noah Slater <> wrote:

> Hi devs,
> I came across this video recently:
> Simon Sinek: How great leaders inspire action
> In it he sets out what he calls the Golden Circle:
> Why
>     - What's your purpose?
>     - What's your cause?
>     - What's your belief?
> How
>     - How do we do it?
>     - How does our product differentiate?
>     - How are we different?
>     - How are we better?
> What
>     - What do we do?
>     - What do we make?
> He points out that the difference between companies like Apple and
> companies like Dell.
> Dell tells you what they do, and how. "We make great computers. They're
> well designed and work well. Wanna buy a computer?" Most companies do it
> like this. But they often miss out the "why".
> But then you look at Apple, and they do it the other way around. Apple tell
> you what their purpose is. The rest is almost an afterthought. "We believe
> in challenging the status quo. We believe in thinking different. We do that
> with great design and a focus on the user experience. We just happen to
> make computers." He then joking quips: "Ready to buy one yet?"
> (His talk gives several other examples, with his thesis being that telling
> your story from the outside in is what separates all the great companies
> and leaders. One of his main examples is the Wright brothers.)
> He comments that if you talk about what you believe, you will attract those
> that believe what you believe. That when you talk about what you believe,
> people will join you for their own reasons, for their own purpose. And that
> what you do simply serves as proof of what you believe. Or as he quips:
> "Martin Luther King gave his 'I have a dream' speech, not his 'i have a
> plan' speech."
> Why am I bringing this to the dev list?
> Because our message stinks. "Apache CouchDB™ is a database that uses JSON
> for documents, JavaScript for MapReduce queries, and regular HTTP for an
> API" is a terrible way to introduce who we are, what we stand for, and why
> we build this thing. (And I'm allowed to say all that, because I'm the one
> who wrote it, with lots of help from Jan.)
> So what am I proposing? I'm proposing that we figure out our why. That we
> figure out what we stand for, what we believe in. And then we figure out
> how we're gonna do that (pro tip: replication is more important than the
> data format we use). Not only will this define a consistent internal vision
> for the project (what *are* we working towards anyway?) but it will help us
> to attract people who believe in what we believe.
> So, if you have any thoughts about this, speak up!
> Thanks,
> --
> NS

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