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From Benoit Chesneau <>
Subject Re: What's our Why?
Date Wed, 24 Jul 2013 11:28:42 GMT
Finally. Maybe we could start by listing the selling points of Apache

- benoit

On Wed, Jul 24, 2013 at 1:24 PM, Noah Slater <> wrote:

> Hi devs,
> I came across this video recently:
> Simon Sinek: How great leaders inspire action
> In it he sets out what he calls the Golden Circle:
> Why
>     - What's your purpose?
>     - What's your cause?
>     - What's your belief?
> How
>     - How do we do it?
>     - How does our product differentiate?
>     - How are we different?
>     - How are we better?
> What
>     - What do we do?
>     - What do we make?
> He points out that the difference between companies like Apple and
> companies like Dell.
> Dell tells you what they do, and how. "We make great computers. They're
> well designed and work well. Wanna buy a computer?" Most companies do it
> like this. But they often miss out the "why".
> But then you look at Apple, and they do it the other way around. Apple tell
> you what their purpose is. The rest is almost an afterthought. "We believe
> in challenging the status quo. We believe in thinking different. We do that
> with great design and a focus on the user experience. We just happen to
> make computers." He then joking quips: "Ready to buy one yet?"
> (His talk gives several other examples, with his thesis being that telling
> your story from the outside in is what separates all the great companies
> and leaders. One of his main examples is the Wright brothers.)
> He comments that if you talk about what you believe, you will attract those
> that believe what you believe. That when you talk about what you believe,
> people will join you for their own reasons, for their own purpose. And that
> what you do simply serves as proof of what you believe. Or as he quips:
> "Martin Luther King gave his 'I have a dream' speech, not his 'i have a
> plan' speech."
> Why am I bringing this to the dev list?
> Because our message stinks. "Apache CouchDB™ is a database that uses JSON
> for documents, JavaScript for MapReduce queries, and regular HTTP for an
> API" is a terrible way to introduce who we are, what we stand for, and why
> we build this thing. (And I'm allowed to say all that, because I'm the one
> who wrote it, with lots of help from Jan.)
> So what am I proposing? I'm proposing that we figure out our why. That we
> figure out what we stand for, what we believe in. And then we figure out
> how we're gonna do that (pro tip: replication is more important than the
> data format we use). Not only will this define a consistent internal vision
> for the project (what *are* we working towards anyway?) but it will help us
> to attract people who believe in what we believe.
> So, if you have any thoughts about this, speak up!
> Thanks,
> --
> NS

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