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From "Kevin A. McGrail" <kevin.mcgr...@mcgrail.com>
Subject Re: ApacheCon 2018
Date Fri, 08 Dec 2017 05:27:05 GMT
I think Niclas idea has a lot of merit and I think we do have sponsors 
who would sponsor booths for example.

If you can get me a target number, I can approach sponsors.

Regards,
KAM

On 11/13/2017 10:13 PM, Niclas Hedhman wrote:
> An outside view on this;
>
> Start with a cost profile that matches what the Foundation is willing 
> to spend out-of-pocket for a free-of-charge conference. With that 
> starting point, fundraising side will try to raise that money, and the 
> producer side need to keep within that budget.
>
> Producer side should leverage free premises (Universities, Incubators, 
> Corporate or Government facilities, ++) and keep spending to a 
> minimum, such as keep the conference in the same place for several 
> years in a row, near where we have plenty of volunteers so we don't 
> have expenses on producers' air tickets and lodging. No food given to 
> attendees, but need ability to purchase nearby enough.
>
> Fund raising; booths and advertisements are the traditional funding 
> options, but how about brain storming less common ideas;
>    * "paid-for presenter track(s)" for companies to promote whatever 
> they want, which should sell for at least $1000/hr.
>    * "Recruitment Hall" where companies can freely try to recruit 
> people without feeling ashamed. Big companies pay a fortune to 
> recruitment agencies (20-30% of first annual salary)
>    * "Bug Bounty Board" an auction site for fixing bugs 
> collaboratively in Hackathon.
>    * Project training. Are there any projects that would volunteer 
> enough time for quality training?
>
> I am sure our collective minds can come up with more and better ideas. 
> What I would like to stop "attendance fee" and have a "appreciation 
> gift" (from attendee to ASF) for those that feel charitable.
>
> Ideal locations should also have a vibrant software industry. My 
> friend at Foo Cafe[1] in Malmo (300+ events per year, i.e. every 
> evening) recommends that there needs to be at least 100 software 
> companies in the region, and that the marketing needs to reach 1000 
> people. Many major cities in Europe and USA will fall into this, and 
> many of our volunteers are likely to live in such regions.
>
> Finally, my personal reflection on conferences in general; The more 
> F2F time with other people, the more valuable the conference. Just 
> running around listening to presentations is not that meaningful. If 
> the producer can assist in getting people with similar interests into 
> the proximity of each other, then that would be great, "DevOps 
> cluster", "Big Data pond", "Embedded box", "UI/UX panel", "Protocol 
> buffer" and other funny 'zones' perhaps around water coolers with a 
> white board.
>
>
>
> [1] http://foocafe.se/global/events
>
>
> Cheers & HTH
>
> On Tue, Nov 14, 2017 at 12:49 AM, Rich Bowen <rbowen@rcbowen.com 
> <mailto:rbowen@rcbowen.com>> wrote:
>
>     Then perhaps I need to rephrase my question. The question is
>     specifically how much the board would be willing to lose on this
>     on an annual basis.
>
>
>     On Mon, Nov 13, 2017, 10:39 Chris Mattmann <mattmann@apache.org
>     <mailto:mattmann@apache.org>> wrote:
>
>         I wasn’t suggesting it was one of your goals, just an
>         indicator that we may not
>         see the $$$ you said would (hopefully) be returned,
>         considering that in order to
>         do that we at least need to break even, but LF’s experience
>         per your reports was
>         that they lost money on the event.
>
>         Cheers,
>
>         Chris
>
>         *From: *Rich Bowen <rbowen@rcbowen.com
>         <mailto:rbowen@rcbowen.com>>
>         *Reply-To: *"board@apache.org <mailto:board@apache.org>"
>         <board@apache.org <mailto:board@apache.org>>
>         *Date: *Monday, November 13, 2017 at 8:36 AM
>         *To: *"operations@apache.org <mailto:operations@apache.org>"
>         <operations@apache.org <mailto:operations@apache.org>>
>         *Cc: *president President <president@apache.org
>         <mailto:president@apache.org>>, "evp@apache.org
>         <mailto:evp@apache.org>" <evp@apache.org
>         <mailto:evp@apache.org>>, ASF Board <board@apache.org
>         <mailto:board@apache.org>>
>         *Subject: *Re: ApacheCon 2018
>
>         I'm not investing in profit. I'm investing in people and in
>         the future of the foundation. Making money is not one of my
>         goals.
>
>         On Mon, Nov 13, 2017, 10:21 Chris Mattmann
>         <mattmann@apache.org <mailto:mattmann@apache.org>> wrote:
>
>             Hi Rich,
>
>             For me at least looking at the reason that LF did not want
>             to continue on as a sponsor
>             which was at least partially due IIRC to the inability to
>             break even, and because they
>             continued to lose money on the event does not suggest to
>             me a strong basis for such
>             an investment at least in my opinion.
>
>             I understand where you are coming from and what you are
>             trying to do though.
>
>             Cheers,
>
>             Chris
>
>             *From: *Rich Bowen <rbowen@rcbowen.com
>             <mailto:rbowen@rcbowen.com>>
>             *Reply-To: *<operations@apache.org
>             <mailto:operations@apache.org>>
>             *Date: *Monday, November 13, 2017 at 7:16 AM
>             *To: *president President <president@apache.org
>             <mailto:president@apache.org>>, "evp@apache.org
>             <mailto:evp@apache.org>" <evp@apache.org
>             <mailto:evp@apache.org>>, "operations@apache.org
>             <mailto:operations@apache.org>" <operations@apache.org
>             <mailto:operations@apache.org>>, ASF Board
>             <board@apache.org <mailto:board@apache.org>>
>             *Subject: *ApacheCon 2018
>
>             I have been speaking with Ruth Suehle about ApacheCon. She
>             has been running Flock - https://flocktofedora.org/ - for
>             some years, and has some ideas of how to run low-cost
>             community events, and find venues for them. Flock is a
>             free event - I'm not promising or even suggesting that
>             ApacheCon should be free, but I'm hoping for much lower
>             cost. (Ruth is also a colleague at Red Hat, and I have
>             worked with her on many events. She's good at this stuff.)
>
>             One of the things we'll need, though, for this model, is
>             an up-front investment in the event, which would then -
>             hopefully, be returned, all or most, by a successful
>             event. I'm not looking to make a profit, necessarily, but
>             to break even.
>
>             What I need to determine is whether the board would be
>             willing to front $50-100k for an event, and potentially
>             lose some of that investment. And, if so, what that number
>             would be. That information would enable me to continue
>             this avenue of discussion - or determine that it's a
>             non-starter. This is, obviously, a change from my
>             anticipated event budget for 2018. I don't view it as an
>             expense, so much as an investment that we hope to recover.
>             But of course the potential exists that we'd not recover it.
>
>             Please note that this is, of course, ASF confidential. I'd
>             like to have something to announce before we make any kind
>             of public statement, and lots of people contacting me for
>             details and speculation just complicates things. I'm
>             working on an intermediate message with Sally, but would
>             like to have a plan (or at least a "plan for a plan") by
>             the end of the year.
>
>             Rich, VP Conferences
>
>
>
>
> -- 
> Niclas Hedhman, Software Developer
> http://polygene.apache.org - New Energy for Java



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