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From jan i <>
Subject Re: ApacheCon NA CFP closed
Date Tue, 03 Feb 2015 09:11:42 GMT
On Monday, February 2, 2015, Ross Gardler (MS OPEN TECH) <> wrote:

> Content is our responsibility but given I undertook to convince people
> outside the usual ASF crowd to submit talks I can assure you that a lack of
> promotion for the event was the biggest hurdle. To paraphrase the typical
> conversation I had (with at least two dozen people):
> Ross: "Hey, you know you are doing cool stuff, you should consider
> submitting a talk at ApacheCon"
> A.N.Other: "Isn't that just for Apache people though"
> Ross: "Traditionally, yes. But we are trying to make it much broader than
> that. Apache is about producing open source software, so anything open
> source related is a potential fit. Anything that uses ASF software, like
> your work, is a really good fit"
> A.N.Other: "I see. But from what I see there are only Apache folks in
> attendance. They might be interested in hearing about our work, but I don't
> think it will bring value to me. I'll fix any issues in the ASF stuff that
> I need to, but I have little interest in talking to the Apache community as
> a whole. It won't bring me any direct benefit over and above fixing the
> issues that affect me."
> It's a chicken and egg problem. If we don't market the event as being
> something more than an ASF event it's hard to make it something more than
> an ASF event.
> I understand LF are still in the "don't tinker" mode while they learn the
> lay of the land, but I (and others) were very explicit when we gave them
> the contract. We want LF to make the event a success. I tried very hard to
> build a coherent track this year. I'd say only around 20% of the people I
> approached submitted a talk. End result, yet another ApacheCon with a
> scattergun approach to content.
> That being said, I think I'm going to be able to build a reasonably
> coherent track with what I've seen so far. So we are doing our bit with
> respect to content. It would be so much easier if LF helped us get speakers
> from outside the ASF.
> Food for thought, Rich and I have discussed this a number of times. LF
> promotion is only a part of it. We need ASF people to think outside the ASF
> box.

We should really make that clear to people, I strongly believe the general
opinion is  non-project talks are not welcome. I base this on the fact that
a number of talks for Denver and Budapest was rejected for being too
company like.

When I started helping a year ago, I had ideas about having 2 tracks (or
the talks scattered around)
- User (including companies) experiences with ASF projects
- Companies presenting solutions based on ASF projects

I quickly learned that that was not the purpose of ApacheCON, I am very
trilled if that is the way we want to go because that is a real way to get
AC to grow again.

LF cannot market this message alone, they need clear public statements from
us, that we want companies to come and present. I am convinced that if we
(e.g. for ACEU) make early press releases about wanting companies to talk,
tell it to LF, then we will be a lot more successful.

If we just relax, and hope LF can lift that alone we will fail and keep
telling each other how great projects we have ( which happens to be the
truth, but maybe not the whole truth).

jan i

> Ross
> -----Original Message-----
> From: jan i [ <javascript:;>]
> Sent: Monday, February 2, 2015 10:47 AM
> To: <javascript:;>
> Subject: Re: ApacheCon NA CFP closed
> On 2 February 2015 at 19:30, Jim Jagielski < <javascript:;>>
> wrote:
> > Agreed!
> >
> > Also, after all is said and done, and Rich has some time to breathe,
> > I'd like to know just how helpful LF was this time around. From the
> > sidelines, it seems that they really didn't do an aggressive job
> > promoting the event and being a pro-active producer in trying to drive
> > speakers.
> >
> Being one who tries to do a little more than just help, I think we need to
> divide issues here.
> Content is our responsibility, as I believe it rightly should be, so
> finding and driving speakers is our part, of course with the help of LF.
> Promoting an event before the content is known is pretty hard and not very
> rewarding. The real (external) promotion start 14th February, when the
> schedule is in place (work which just started today).
> All that said, I believe in general we should look for ways to motivate
> our projects a lot more to participate (not only with talks, but also
> getting people to come).
> just my opinion
> rgds
> jan i.
> > > On Feb 2, 2015, at 11:11 AM, Ross Gardler (MS OPEN TECH) <
> > <javascript:;>> wrote:
> > >
> > > Great job Rich, and those who helped.
> > >
> > > Sent from my Windows Phone
> > > ________________________________
> > > From: Rich Bowen< <javascript:;>>
> > > Sent: ‎2/‎2/‎2015 12:19 AM
> > > To: dev< <javascript:;>>
> > > Subject: ApacheCon NA CFP closed
> > >
> > > Thanks so much for people that got their last-minute papers into the
> > > CFP system. We currently have 235 proposals. It is still to be
> > > decided how many tracks we're going to run, but 6 tracks would be
> > > (roughly) 108 talks, just for reference. So we should be good.
> > >
> > > If you've volunteered to review, you can start any time. If you'd
> > > like to review and aren't in the system yet, email C. Craig Ross
> > > < <javascript:;>> and ask to be added to
> CFP review
> > > system, and cc this list, so that we have some idea of who's being
> > > added to the list.
> > >
> > > We have 2 weeks from today to get the talks (tentatively) scheduled
> > > and notify speakers on the 14th, so there's a lot of work ahead of us.
> > > Thanks in advance.
> > >
> > > --
> > > Rich Bowen - <javascript:;> - @rbowen
> -
> > > @apachecon
> >
> >

Sent from My iPad, sorry for any misspellings.

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