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From Pierre Smits <>
Subject Re: Why the Apachecon (was Re: ApacheCon NA CFP closed)
Date Wed, 04 Feb 2015 15:09:59 GMT
I guess, a couple of thousand attendees would make a lot of parties happy.

Best regards,

Pierre Smits

Services & Solutions for Cloud-
Based Manufacturing, Professional
Services and Retail & Trade

On Wed, Feb 4, 2015 at 3:54 PM, Niclas Hedhman <> wrote:

> On Wed, Feb 4, 2015 at 4:42 PM, Pierre Smits <>
> wrote:
> > Let's face it: the event costs... It cost effort to organise, it uses
> > precious ASF resources. And net-wise it should be beneficial to both the
> > projects and the ASF regarding supporting the projects. Meaning adding to
> > the budgets, or at least be cost neutral, and leading to more
> contributors
> > to the projects.
> Sorry for nitpicking (although I welcome you raising the question), but
> ApacheCon doesn't need to "be cost neutral". "Cost is what you Pay, Value
> is what you Get.", so as long as we "Get" more than we "Pay", it is a Win
> for the Foundation. Now, what "Get" includes can be hard to define in
> dollar terms (unlike the "Pay" part).
> My view of ApacheCon goals;
>   - Community Face Time!!! I have only attended two conferences (distance
> plays a huge factor for me), but those are unforgettable days. People are
> much different in real life, and we get along remarkably well.
>   - Hackathon - talk project, new ideas, hack on bugs (bugathon), discuss
> collaborations across projects, seek advice from some project expert, and
> all that good jazz. Don't know a community? Just sit down and strike up a
> conversation... Build lasting relationships, sign PGP keys.
>   - Educate "Management". On licensing, on adoption "Use --> Modify -->
> Contribute", on Non-profit Org status and tax breaks, on sponsorship
> programs and so on. Corporations can contribute more resources, IF they are
> aware of the value it brings.
>   -  Industry Use-cases. People like to hear about someone else did
> something, and what were the results. "We changed from 200 MySQL servers to
> Cassandra. Here is what we like, and here are what we had problems with."
> kind of presentations always inspires others in similar situations.
>   -  Apache Content to Developers. All the classic project presentations.
> IMHO, this shouldn't be more than 50% of all activities.
>   - Innovation. When smart people come together (with beer) innovation
> happens (The crux is to remember the great stuff next morning.). Seriously
> though, it should be possible to 'inspire' innovation some way, by creating
> a marketplace and/or a nursery of (crazy) Ideas, and give those who "click"
> on a given idea, the necessary space to run with it. Not entirely sure
> about the mechanics, just a vague concept in the back of my head at the
> moment.
>   - Marketing. Apache needs marketing, and ApacheCon is a reason to contact
> every technology firm within the catchment area. For some of us, we may use
> this as an opportunity to meet potential customers or strengthen ties with
> existing ones.
> Personally, I think ApacheCon should be moving towards a brighter future.
> Apache is home of ~200 projects, many of which are exciting and fresh. This
> should interest the public, and with a decent location and good marketing,
> it should be impossible to drive record numbers to the Event. A couple of
> thousand should be a reasonable goal, and if JavaZone in Norway can do that
> on an all-volunteer basis, Apache should not set the goals too low.
> Hope to see you at ApacheCon "soon"
> Cheers
> Niclas

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